Max Valiquette helps leaders turn change into competitive advantage. A communications and transformation strategist, media commentator, and former Executive Director of Communications in the Prime Minister’s Office, Valiquette has guided brands, governments, and global companies through disruption, helping them build trust in turbulent moments and move people to action. On stage, he blends insider experience with sharp research and laugh-out-loud storytelling to make complex ideas usable right away. Audiences leave his keynotes energized, aligned, and equipped with next steps they can act on immediately.
From the boardroom to the cabinet room, Valiquette has spent over two decades at the intersection of marketing, culture, and leadership. He founded Youthography, a pioneering youth‑insights firm, advised Fortune‑level brands including Nike, Budweiser, and Coca-Cola on how to keep up with their customers, and has been recognized as one of Canada’s most influential marketers.
Valiquette’s work focuses on what organizations need most now: practical innovation, decoding generational change, building brands from the inside out, leading through crisis, and making sense of digital transformation. He draws from lessons learned working within high‑pressure environments to deliver clear playbooks that work across sectors and demographics, uniting audiences with optimism and insight. His forthcoming book, Wrong: How Being Wrong Can Make You Right, is a timely look at intellectual humility and the habits of adaptive leaders.
