Duration: Two Day
Target Audiences: Store Managers
This is a Selling System, not a selling program. In the past you have probably offered a lot of training ‘programs’ that changed behaviours for about 48 hours, and then reverted back to what they were in the first place. This system will have the heart of the ‘program’ that teaches staff the right behaviours, but more importantly, this system will integrates the Selling program into daily store operations and into every other significant training initiative that already exists in your company.
The worlds of ‘selling’ and ‘customer service’ almost always intersect and collide, resulting in a combined approach to training that drives both revenue and customer satisfaction.
A Selling System is very, very different. Of course you will have the heart of the ‘program’ that teaches staff the right behaviours but more importantly, you will have a system that integrates the Selling program into daily store operations and into every other significant training initiative that already exists in your company. Your new selling system will become a way of life in your stores that never, ever fades away.
This sales and service training system works because:
The program content (the “how to” sell and serve) is always customized to your products, service model, and culture. Your staff will discover an approach to selling and service that is non-threatening, easy to use, and highly enjoyable to put into practice.
The Implementation Strategy (the process for actually training your front line staff) will fit the realities of their world. Since classroom training isn’t always the best or most realistic approach for training your full and part time staff, a manager led, self-directed, online or blended model are all possible. You will get a practical process for training your new and existing staff that will work both today and in the future.
Your training isn’t a ‘one shot deal’. You will receive a customized Reinforcement Strategy that will keep your sales and service program alive in your stores for months and years to come. It will become part of the daily fabric of your store operations.
This is a Selling System – not a selling program. What’s the difference? It’s simple. In the past you have probably offered a lot of training ‘programs’ that produced what we call the “48 hour effect”. Meaning, behaviours changed for about 48 hours, and then reverted back to what they were in the first place. A program is a one shot deal, a flavour of the month initiative that rarely gets results.