Scott Stratten

Scott Stratten

Expert in Un-Marketing

For generations, marketing has been hypocritical. We’ve been taught to market to others in ways we hate being marketed to — so why do we keep trying the same stale marketing moves? Scott Stratten — named one of the “Top Five Social Media Influencers in the World” on — is an “unmarketer” and an expert in viral, social, and authentic marketing. Using real life, practical examples, along with a good dose of humour, he shows audiences how to “unlearn” the old ways and consistently attract, engage, and hold on to the right customers.

Formerly a music industry marketer, national sales training manager, and college professor, Stratten is currently the president of UnMarketing. Prior to this, he ran one of the most successful viral video agencies in the world for nearly a decade before solely focusing on speaking. He has worked with companies like Walmart, PepsiCo, Adobe, IBM, Microsoft, Cirque du Soleil, and Saks Fifth Avenue to help them navigate their way through the landscape of business disruption.

Stratten is the co-author of six bestselling business books. His most recent titles include The Jackass Whisper: How to Deal with the Worst People at Work, at Home, and Online — Even When the Jackass is You and UnBranding: 100 Branding Lessons for the Age of Disruption. His writing has also appeared in the Wall Street Journal, Huffington Post, USA Today, Entrepreneur Magazine,,, and Fast Company, among many other media outlets.

UnLeadership: Leading for Tomorrow, Today

With disruption at full force, leadership today is different than any time in recent history. Leaders today and tomorrow can thrive more than ever if done correctly. Told in Scott’s signature storytelling style, this presentation is mixed with both humor and practicality so the audience leaves with tools that can be used immediately to better themselves and their company.

Some key lessons:

  • To acknowledge not only what we’ve been through, but where we can go in the future
  • How to create a stronger team bond
  • The most important leadership trait going forward
  • How dealing with problem customers can strengthen your company
  • Create an environment where a multi-generational workforce can thrive

UnMarketing: Stop Marketing, Start Engaging

Tried-and-true ways of marketing are tired-and-old — and ineffective. The ability to build relationships and be heard by your market has never been greater, but it’s overwhelming to determine which tools to use. This session covers both online and offline methods of staying in front of your target audience, so when they have the need to buy, they choose you. Scott will show attendees proven ways to connect more than ever before and after this session you will have the practical tools to implement the tactics right away.

Some key lessons:

  • Creating brand-based community
  • Managing online feedback and reviews
  • Sales enablement
  • Keeping integrity and authenticity at the heart of your marketing

Content is King (and Queen)

Over the past twenty years, UnMarketing has been at the forefront of content marketing, with over a million podcast downloads, millions of views on YouTube and a social media following in the hundreds of thousands. In this presentation Scott will pull back the curtain and show you how it’s all done.  Learn how to create better online experiences for your customers, co-workers, and employees.

Some key concepts:

  • Live video and Zoom: the good, the bad and the ugly
  • Content creation: options include writing, speaking, podcasting and video (both live and pre-recorded)
  • Content distribution: choosing platforms, virality, and optimization

UnSelling: The New Customer Experience

Based on the “800-CEO READ: Sales Book Of The Year” this keynote is about the big picture: creating repeat customers, not one-time buyers. Your audience will learn how to create loyal clients (who refer others) and how to become the go-to company for something before they even need you.

In this highly energetic and engaging talk, audiences will learn new ways of thinking about business that will completely change the way they sell, for the better. It’s time to separate from the pack of noise. It’s time to UnSell.

Some key lessons:

  • Avoiding funnel vision but utilizing the concepts of Pivot and Pulse
  • The Sales Cloud: how purchase decisions are made today
  • The power of content, connection, and engagement

UnBranding: Loyalty in the Age of Disruption

We’re living in the age of disruption. Today’s business climate is changing at an unprecedented rate. Every week it seems there’s a new strategy, social media site or technology that’s a “must use” or a “game-changer”. What we lose in this endless quest for the next bright-and-shiny business object is that at the core of business, while everything has changed, nothing is different.  Trust, connection, consistency, and service will always trump any new app to hit the market.

In this keynote, Scott will walk the audience through what is real and what are only smoke screens in the business world today.

Some key concepts:

  • The Millennial Myth. The younger generation may create new challenges for business, but not in the way people are saying.
  • UnBranding. How everyone in the company creates the brand on a daily basis.
  • The Disruptors. Disruption simply means change without time to resist it. Learning how to anticipate and deal with it as it comes.

Ethics and Building an Authentic Online Brand

With over a million downloads, the popular UnPodcast, The Business Show for the Fed Up, has become a beacon of consumer advocacy and good business practices.  Ethics is not a renewable resource – learn how to manage your online reputation as Scott shares what we’ve learned in over 300 episodes and many thousands of hours online.

Some concepts include:

  • Value convergence: why acting your values can be good (or bad) for your business
  • Best practices for social media
  • Publicized customer service


In this presentation, your attendees will learn all about what goes into making content “go viral” and how you can create your own sticky content. With millions of views online and more than twenty-five years of experience in this space, Scott will share everything he’s learned while creating videos for clients and for UnMarketing.

Some key concepts

  • Third Circle: what makes things go viral, and what does viral even mean?
  • Behind the scenes stories from some of our most popular videos
  • Don’t stop the spread: how to remove barriers to sharing your content