Expert in Un-Marketing
For generations, marketing has been hypocritical. We’ve been taught to market to others in ways we hate being marketed to—why do we still keep trying the same stale marketing moves? Scott Stratten—who has over 175,000 people follow his daily rantings on Twitter and who was named one of the “Top Five Social Media Influencers in the World” on Forbes.com—is an “unmarketer” and an expert in viral, social, and authentic marketing. Using real life, practical examples, along with a good dose of humour, he shows audiences how to “unlearn” the old ways and consistently attract, engage, and hold on to the right customers.
Formerly a music industry marketer, national sales training manager, and a professor at the Sheridan College School of Business, Stratten ran his “UnAgency” for a nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, Red Cross, Hard Rock Cafe, Cirque du Soleil, Saks Fifth Avenue, Deloitte and Fidelity Investments when they need help guiding their way through the landscape of business disruption.
He has written four bestselling business books, the most recent being UnBranding: 100 Branding Lessons for the Age of Disruption. His book UnSelling: The New Customer Experience, which was named “Sales Book of the Year” by 1-800 CEOREAD. The third edition of UnMarketing was also released in 2016 with the new subtitle UnMarketing: Everything Has Changed and Nothing Is Different.
Stratten has appeared in the Wall Street Journal, Huffington Post, USA Today, Entrepreneur Magazine, CNN.com, Inc.com and Fast Company, among many other media outlets.