Scott Stratten

Scott Stratten

Expert in Un-Marketing

For generations, marketing has been hypocritical. We’ve been taught to market to others in ways we hate being marketed towhy do we still keep trying the same stale marketing moves? Scott Strattenwho has over 185,000 people follow his daily rantings on Twitter and who was named one of the “Top Five Social Media Influencers in the World” on Forbes.comis an “unmarketer” and an expert in viral, social, and authentic marketing. Using real life, practical examples, along with a good dose of humour, he shows audiences how to “unlearn” the old ways and consistently attract, engage, and hold on to the right customers.

Formerly a music industry marketer, national sales training manager, and a professor at the Sheridan College School of Business, Stratten ran his “UnAgency” for a nearly a decade before solely focusing on speaking at events for companies like Walmart, PepsiCo, Adobe, IBM, Microsoft, Cirque du Soleil and Saks Fifth Avenue when they need help guiding their way through the landscape of business disruption.

He has written five bestselling business books. His latest title is UnBranding: 100 Branding Lessons for the Age of Disruption. His book UnSelling: The New Customer Experience, was named “Sales Book of the Year” by 1-800 CEOREAD.

Stratten has appeared in the Wall Street Journal, Huffington Post, USA Today, Entrepreneur Magazine, CNN.com, Inc.com and Fast Company, among many other media outlets.


The Age Of Disruption: Everything Has Changed and Nothing Is Different

Today’s business climate is changing at an unprecedented rate.  Every week, it seems there is a new strategy, social media site or technology that is a “must use” or a “game changer”.  What we lose in this endless quest for the next bright shiny business object is that at the core of business while everything has changed, nothing is different.  Trust, connection, consistency and service will always trump any new app to hit the market.

In this keynote, Scott will walk the audience through what is real and what are only smoke screens in the business world today.  Audiences will walk away understanding the following:

  • The Millennial Myth:  The younger generation may create new challenges for business, but not in the way people are saying.
  • Social Media Snake Oil: Why social media is a poor sales and marketing tool, what it’s really meant for, and how understanding this will actually lead to the best success for your company online.
  • The Digital Decision: Your market today is forming buying decisions well before coming to you. Marketing today means getting in front of them when they’re making these important choices.

UnSelling: The New Customer Experience.

Based on the “800-CEO READ: Sales Book Of The Year” Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you.

In this highly energetic and engaging talk, audiences will learn:

  • Why one negative review can outweigh a thousand social media followers if it isn’t handled correctly.
  • Why social media can be the wrong choice for your business.
  • Why the people you hire matter more than the tasks you hire them to do.

These and countless other under-appreciated truths add up to a new way of thinking about business that will completely change the way you sell, for the better.

You don’t need social media, but you can be connecting with your clients socially. Your video doesn’t have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It’s time to separate from the pack of noise. It’s time to UnSell.

UnMarketing: Stop Marketing, Start Engaging.

The tried and true ways of marketing have turned into tired and old, not to mention ineffective. The ability to build relationships and be heard by your market has never been greater, but overwhelming when trying to determine what tools to use. This session covers both online and offline methods of staying in front of your target audience, so when they have the need to buy, they choose you. From social media, to traditional local events, there are proven ways to connect more than ever before and after this session you have the practical tools to implement the tactics right away.

UnMarketing: Stop Marketing, Start Engaging.

The tried and true ways of marketing have turned into tired and old, not to mention ineffective. The ability to build relationships and be heard by your market has never been greater, but it is overwhelming to determine what tools to use. This session covers both online and offline methods of staying in front of your target audience, so when they have the need to buy, they choose you. Scott will show attendees proven ways to connect more than ever before and after this session, you will have the practical tools to implement the tactics right away.

Some key lessons:

  • Creating brand-based community
  • Managing online feedback and reviews
  • Sales enablement
  • Keeping integrity and authenticity at the heart of your marketing

Content is King (and Queen)

Over the past twenty years, UnMarketing has been at the forefront of content marketing, with over a million podcast downloads, millions of views on YouTube and a social media following in the hundreds of thousands. In this presentation, Scott will take you behind the curtain and show you how it’s all done. Learn how to create better online experiences for your customers, co-workers, and employees.

Some key concepts:

  • Live video and Zoom – the good, the bad and the ugly
  • Content creation – options include writing, speaking, podcasting and video (both live and pre-recorded)
  • Content distribution – choosing platforms, virality, and optimization

UnSelling

Based on the “800-CEO READ: Sales Book of The Year” this presentation is about the big picture: creating repeat customers, not one-time buyers. Attendees will learn how to create loyal clients that refer others and how to become the go-to company for something before they even need you.

In this highly energetic and engaging talk, audiences will learn a new way of thinking about business that will completely change the way you sell, for the better. It’s time to separate from the pack of noise. It’s time to UnSell.

Some key lessons:

  • Avoiding funnel vision but utilizing the concepts of Pivot and Pulse
  • The Sales Cloud – how purchase decisions are made today
  • The power of content, connection and engagement

Building Loyalty

We’re in the age of disruption. Today’s business climate is changing at an unprecedented rate.  Every week, it seems there is a new strategy, social media site or technology that is a “must use” or a “game-changer”.  What we lose in this endless quest for the next bright shiny business object is that at the core of business while everything has changed, nothing is different.  Trust, connection, consistency, and service will always trump any new app to hit the market.

In this keynote, Scott will walk the audience through what is real and what are only smoke screens in the business world today.

Some key concepts:

  • The Millennial Myth. The younger generation may create new challenges for business, but not in the way people are saying.
  • UnBranding. How everyone in the company creates the brand on a daily basis.
  • The Disruptors. Disruption simply means change without time to resist it. Learning how to anticipate and deal with it as it comes.

Ethics and Building An Authentic Online Brand

With over a million downloads, the popular UnPodcast: The Business Show for the Fed Up, has become a beacon of consumer advocacy and good business practices.  Ethics is not a renewable resource – learn how to manage your online reputation as Scott shares what we’ve learned in over 300 episodes and many thousands of hours online.

Some concepts include:

  • Value convergence – why acting your values can be good (or bad) for your business
  • Best practices for social media
  • Publicized customer service

Data is Dangerous

In this presentation, Scott will take you behind the scenes of two of his most viral creations – The No Button (36 million views) and the Millennial Video (14 million views). Attendees will learn the value of metrics, how to use them ethically and how to critically understand your own metrics to improve your overall business. While some presentations can make data overwhelming and difficult to understand, Scott’s openness, signature humour and expertise, along with comprehensive visuals make it all clear.

Some concepts include:

  • Deciding which data is important for your business
  • Measuring and understanding what the data means
  • Utilizing your own data to make effective business decisions

The Key to Virality - Reaching the 3rd Circle

In this presentation, your attendees will learn all about what goes into making content “go viral” and how you can create your own sticky content.  With millions of views online and more than twenty-five years of experience in this space, Scott will share everything he’s learned while creating videos for clients and for UnMarketing.

Some key concepts

  • Third Circle – what makes things go viral, and what does viral even mean?
  • Behind the scenes stories from some of his most popular videos
  • Don’t stop the spread – how to remove barriers to sharing your content

Leadership and the lessons of UnBranding

Based on the best-selling 5th book from UnMarketing, in this presentation, Scott will look at leadership lessons learned while researching over 100 brand case studies.  We’ll look at what effective leadership looks like today and how attendees can become the kind of leaders who motivate their people, shape their industry and make the world a better place.

Some key concepts:

  • Making practice guiding policies
  • Creating action, leading with action
  • Managing crisis, when it hits the fan, it isn’t time to hide behind the fan