Scott Stratten

Speaking topics

Presentations listed below include in-person and virtual keynotes, as well as workshops, fireside chats, and other presentation formats.

• UnLeadership: Leading for Tomorrow, Today

  With disruption at full force, leadership today is different than any time in recent history. Leaders today and tomorrow can thrive more than ever if done correctly. Told in Scott Stratten’s signature storytelling style, this presentation is mixed with both humour and practicality so the audience leaves with tools that can be used immediately to better themselves and their company.

  Some key lessons:

  • To acknowledge not only what we’ve been through, but where we can go in the future.
  • How to create a stronger team bond.
  • The most important leadership trait going forward.
  • How dealing with problem customers can strengthen your company.
  • Create an environment where a multi-generational workforce can thrive.

• UnMarketing: Stop Marketing, Start Engaging

  Tried-and-true ways of marketing are tired-and-old — and ineffective. The ability to build relationships and be heard by your market has never been greater, but it’s overwhelming to determine which tools to use. This session covers both online and offline methods of staying in front of your target audience, so when they have the need to buy, they choose you. Scott will show attendees proven ways to connect more than ever before and after this session you will have the practical tools to implement the tactics right away.

  Some key lessons:

  • Creating brand-based community
  • Managing online feedback and reviews
  • Sales enablement
  • Keeping integrity and authenticity at the heart of your marketing

• Content is King (and Queen)

  Over the past twenty years, UnMarketing has been at the forefront of content marketing, with over a million podcast downloads, millions of views on YouTube and a social media following in the hundreds of thousands. In this presentation Scott will pull back the curtain and show you how it’s all done.  Learn how to create better online experiences for your customers, co-workers, and employees.

  Some key concepts:

  • Live video and Zoom: the good, the bad and the ugly
  • Content creation: options include writing, speaking, podcasting and video (both live and pre-recorded)
  • Content distribution: choosing platforms, virality, and optimization

• UnSelling: The New Customer Experience

  Based on the “800-CEO READ: Sales Book Of The Year” this keynote is about the big picture: creating repeat customers, not one-time buyers. Your audience will learn how to create loyal clients (who refer others) and how to become the go-to company for something before they even need you.

  In this highly energetic and engaging talk, audiences will learn new ways of thinking about business that will completely change the way they sell, for the better. It’s time to separate from the pack of noise. It’s time to UnSell.

  Some key lessons:

  • Avoiding funnel vision but utilizing the concepts of Pivot and Pulse
  • The Sales Cloud: how purchase decisions are made today
  • The power of content, connection, and engagement

• UnBranding: Loyalty in the Age of Disruption

  We’re living in the age of disruption. Today’s business climate is changing at an unprecedented rate. Every week it seems there’s a new strategy, social media site or technology that’s a “must use” or a “game-changer”. What we lose in this endless quest for the next bright-and-shiny business object is that at the core of business, while everything has changed, nothing is different.  Trust, connection, consistency, and service will always trump any new app to hit the market.

  In this keynote, Scott will walk the audience through what is real and what are only smoke screens in the business world today.

  Some key concepts:

  • The Millennial Myth. The younger generation may create new challenges for business, but not in the way people are saying.

  • UnBranding. How everyone in the company creates the brand on a daily basis.
  • The Disruptors. Disruption simply means change without time to resist it. Learning how to anticipate and deal with it as it comes.

• Ethics and Building an Authentic Online Brand

  With over a million downloads, the popular UnPodcast, The Business Show for the Fed Up, has become a beacon of consumer advocacy and good business practices.  Ethics is not a renewable resource – learn how to manage your online reputation as Scott shares what we’ve learned in over 300 episodes and many thousands of hours online.

  Some concepts include:

  • Value convergence: why acting your values can be good (or bad) for your business
  • Best practices for social media
  • Publicized customer service

• Virality

  In this presentation, your attendees will learn all about what goes into making content “go viral” and how you can create your own sticky content. With millions of views online and more than twenty-five years of experience in this space, Scott will share everything he’s learned while creating videos for clients and for UnMarketing.

  Some key concepts

  • Third Circle: what makes things go viral, and what does viral even mean?
  • Behind the scenes stories from some of our most popular videos

  • Don’t stop the spread: how to remove barriers to sharing your content