Afdhel Aziz

Afdhel Aziz

Social Entrepreneur | Expert on Brand Purpose & Marketing

Afdhel Aziz is one of the world’s leading experts in brand purpose, marketing innovation, and social entrepreneurship. After a 20-year career as a visionary marketer at Procter & Gamble, Nokia, Heineken, and Absolut Vodka, Afdhel is now the Founder and Chief Purpose Officer at Conspiracy of Love, a think tank and idea incubator that helps Fortune 500 companies like Adidas, Facebook, Bacardi, and Mars use culture and technology as a force for good.

As the co-author of Good is the New Cool: Market Like You Give a Damn, Afdhel provides a provocative manifesto for a bold new model of marketing, which helps brands become a force for good. His book was a #1 Amazon New Release in Philanthropy and Charity and has been hailed as the new ‘Ogilvy on Advertising’. His work has also been featured in the New York Times, Vice, Fast Company, Forbes, Fortune, The Guardian, Coolhunting, Billboard, Hypebeast, Mashable, and more.

Afdhel has spoken at a number of renowned events, including the Cannes Lions, SXSW, TEDx, Advertising Week, The Gathering, the Chief Digital Officer Conference: Silicon Valley, Columbia University, and many more.


Good Is the New Cool: How to Market to Millennials and Gen-Z Consumers

In this inspiring and motivational talk, Afdhel shows how business can be a force for good, by balancing profit with the needs of their consumers and communities.

He shares some of the insights from researching purpose-driven brands like Warby Parker, Adidas, The Honest Company and Zappos, who are creating a revolution in business by doing well by doing good.

Thought-provoking principles from his book Good is the New Cool like “Think Citizens Not Consumers”, “People are the New Media” and “Don’t Advertise Solve Problems” will help businesses future-proof for the Millennial and Gen-Z generations of conscious consumers — and also attract the best employee talent who are drawn to organizations where they can do meaningful work.’

Afdhel has customized this talk to make it relevant for many industries from CPG, Energy and Fashion to Real Estate, Technology and Hospitality, and is happy to create a bespoke version for your needs.

How to Love Your Work in the 21st Century: Motivating Millennial and Gen-Z Employees

In this talk, Afdhel explores the existential crisis facing humanity in the 21st century: the fact that only 13% of people like what they do for a living. Especially with Millennials and Gen-Z entering the workforce, companies need to find new ways to attract and retain the best talent by showing them how their work ladders up to positive social and environmental impact.

Using powerful stories of everyday people who have found ways to do extraordinary things in their work, and unlock their purpose, he shows how people within corporations can unlock their purpose, using the revolutionary ‘GPS to Purpose’ model which asks: What are your Gifts? What are your Passions? How can you be of Service to others?

The Power of Purpose: How Brand Purpose Can Unleash Growth and Innovation

Purpose is the buzzword of the moment, with billion-dollar purpose-driven brands like Tesla, Patagonia and Airbnb leading the cultural revolution around business as a force for good. But what is brand purpose? What are some of the myths and misconceptions around it? How can older companies reverse-engineer it into their DNA in an authentic and meaningful way? And how can leaders harness its power in order to create compelling brand propositions for a new generation of socially-aware consumers – as well as attracting the best employee talent who want to do meaningful work?

In this illuminating talk, Afdhel Aziz shares examples of brands from Starbucks, Facebook, Tesla, Patagonia and many others to help introduce the topic in a clear and insightful way.