Afdhel Aziz is one of the most inspiring leaders in the global movement of business as a force for good. After a 20-year career as a visionary marketer at Procter & Gamble, Nokia, Heineken, and Absolut Vodka, Aziz quit corporate life to tackle one of the biggest problems facing both individuals and organizations today — how to find purpose and meaning in their work and unlock the enormous power of business to do good in the world.
Aziz is the founder and chief purpose officer at Conspiracy of Love, a global purpose consultancy that works with Fortune 500 companies to grow their business by doing more good in the world. Past clients have included Adidas, PepsiCo, Sephora, Microsoft, Unilever, Diageo, AB Inbev, and more. Conspiracy of Love has helped major brands invest millions of dollars into causes like racial justice in education, food insecurity, childhood hunger, and arts education, partnering them with leading non-profits. It is a proud minority-owned business and Certified B Corp.
As an internationally renowned keynote speaker, Aziz has spoken at such high-profile events as the Cannes Lions, SXSW, Forbes CMO Summit, Advertising Week, Conscious Capitalism, and the Fast Company Innovation Festival. He has also lectured on purpose at Columbia University, New York University, Pepperdine, and the IMD Business School.
Aziz is the co-author of two bestselling books, Good is the New Cool: Market Like You Give a Damn, and the follow-up, The Principles of Purpose. He also writes a column for Forbes on the power of purpose. Good is the New Cool is now a creative company and incubator that produces books, podcasts, TV shows, and a global conference series called GoodCon that has taken place in Los Angeles, London, Sydney, and New York.