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Afdhel Aziz

Expert on Purpose, Conscious Capitalism, and Social Entrepreneurship | Bestselling Author

Three Concurrent Shifts Affecting Companies Right Now
The Moment I Realised Businesses Can Drive Positive Change
Finding Purpose
Three Concurrent Shifts Affecting Companies Right Now
The Moment I Realised Businesses Can Drive Positive Change
Finding Purpose

Afdhel Aziz is one of the most inspiring leaders in the global movement of business as a force for good. After a 20-year career as a visionary marketer at Procter & Gamble, Nokia, Heineken, and Absolut Vodka, Aziz quit corporate life to tackle one of the biggest problems facing both individuals and organizations today — how to find purpose and meaning in their work and unlock the enormous power of business to do good in the world.

Aziz is the founder and chief purpose officer at Conspiracy of Love, a global purpose consultancy that works with Fortune 500 companies to grow their business by doing more good in the world. Past clients have included Adidas, PepsiCo, Sephora, Microsoft, Unilever, Diageo, AB Inbev, and more. Conspiracy of Love has helped major brands invest millions of dollars into causes like racial justice in education, food insecurity, childhood hunger, and arts education, partnering them with leading non-profits. It is a proud minority-owned business and Certified B Corp.

As an internationally renowned keynote speaker, Aziz has spoken at such high-profile events as the Cannes Lions, SXSW, Forbes CMO Summit, Advertising Week, Conscious Capitalism, and the Fast Company Innovation Festival. He has also lectured on purpose at Columbia University, New York University, Pepperdine, and the IMD Business School.

Aziz is the co-author of two bestselling books, Good is the New Cool: Market Like You Give a Damn, and the follow-up, The Principles of Purpose. He also writes a column for Forbes on the power of purpose. Good is the New Cool is now a creative company and incubator that produces books, podcasts, TV shows, and a global conference series called GoodCon that has taken place in Los Angeles, London, Sydney, and New York.

Speaking topics

Presentations listed below include in-person and virtual keynotes, as well as workshops, fireside chats, and other presentation formats.

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Client reviews

  • Afdhel Aziz presented an inspiring keynote at our virtual conference. We had to pivot rather quickly from an in-person conference to a virtual offering and he was a joy to work with. He shared a message of hope during a time of uncertainty and reminded us of the power of associations and that during times of crisis, “resilience is a responsibility” and our purpose is to do what we can to lift up the vulnerable. His message was just what we needed to hear during a time like this! We would definitely book him again for another ASAE event!

  • Afdhel’s presentation radiates passion and authenticity and it struck a chord with participants. There was a palpable energy in the room as our senior leaders took time to work through their “GPS to Purpose”. Thank you Afdhel, we welcome you back anytime.

  • His storytelling ability coupled with a unique engagement with the audience, tempo, charisma, and tone — all with a uniquely powerful and genuine message — will surely open eyes, make you smile, and question your entire approach to doing business. I wholeheartedly recommend Afdhel as a resource.

  • I can’t say enough about how great it was to work with Afdhel Aziz. He is a very engaging speaker whose message was EXACTLY what our organization needed to see and hear in that moment. Showing how one’s purpose can contribute to their company’s overarching mission was right on time! I look forward to being able to bring Afdhel back in person to facilitate some of his workshops.

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