Afdhel Aziz

Speaking topics

Presentations listed below include in-person and virtual keynotes, as well as workshops, fireside chats, and other presentation formats.

• Good is the New Cool: How to Market to Millennial and Gen-Z Conscious Consumers

  In this insightful and motivational talk, Afdhel Aziz shows how marketing (and marketers) can be a force for good and market to a new generation of Millennial and Gen-Z consumers, by balancing profit with the ever-evolving needs of their consumers and communities. Aziz has spoken on this topic at companies like Levi’s, PepsiCo, Mondelez, and many others.

• Purpose is the New Digital: Why Your Company Needs a Purpose Transformation

  The age of conscious capitalism is here. But how do all these disparate drives like ESG, DEI, and Sustainability fit together? How do leaders serve multiple stakeholders like conscious consumers, activist employees, and impact investors? In this thought provoking and inspiring talk, Afdhel Aziz illuminates the nine essential strategies from his bestselling book, Good is the New Cool: The Principles of Purpose, which is drawn from his deep work with companies like Adidas, PepsiCo, Microsoft, and more, to help you make the quantum leap that will future-proof your business.

• GPS to Purpose: How to Help your Employees Find Purpose and Meaning In Their Work:

  In the wake of the great resignation, employees are looking for meaning — not just money. Purpose and a paycheck is the new normal.

  In this transformational talk, Afdhel Aziz shows you how to use the revolutionary “GPS to Purpose” framework to inspire and motivate your employees. Aziz has given this talk to great acclaim at companies like Facebook, Microsoft, HP, and The North Face.

• How Embracing Your Diversity Unlocks Your Superpowers

  Immigrant. Muslim. Sri Lankan. South Asian. Afdhel Aziz is all of these things and more. In this honest, funny, and inspiring talk, he shares his journey through corporate life in the UK and the US, and how he gradually came to realize that instead of being a chameleon and blending in, true success came from embracing his authentic identity and bringing his whole self to work. Finding your purpose starts with finding yourself.

  Aziz has spoken on diversity at IBM, Bain Capital, and American Family Insurance. This talk is perfect for ERG Groups and Diversity Days.

• The Future of Good: Key Trends in Sustainability and Purpose-Driven Business

  What is the future of sustainability? What key trends and innovations should you know about to future-proof your business for a consumer who is more purpose-driven than ever? And how has the COVID pandemic changed how consumers look at the world, you, and your business in the context of sustainability and doing good?

  In this data and inspiration-packed keynote, purpose strategist Afdhel Aziz and futurist Lucie Greene of Light Years will present key macro themes in sustainability and purpose-driven business that will shape the way consumers think, connect, shop, and appraise brands in the years to come, including some incredible Moonshots of where they might lead next.

  This keynote is presented by Afdhel Aziz or Bobby Jones, both experts in sustainability, alongside Lucie Greene, an expert in trends forecasting. It can be tailored to your industry sharing key insights impacting and transforming your sector today and far into the future.

• WORKSHOP: Good is the New Cool: Discovering Purpose

  In this workshop, Afdhel Aziz will take you through a rigorous process designed to fast-track the discovery, definition, and articulation of your brand/company purpose.

  You will complete the Purpose Framework for your business/brand and reflect on questions such as:

  • What does the world need (zeroing in on culture, category, consumers, etc.)?
  • What is our organization/brand uniquely positioned to create/impact (zeroing in on employee passions, our origins, leadership, etc.)?
  • What lies at the intersection of the two to help us discover our purpose?

• WORKSHOP: Good is the New Cool: Deploying Purpose

  In this workshop, your team will explore and ideate how you can bring your brand’s purpose to life in ways that are meaningful to its customers as citizens, employees, stakeholders, and society at large.

  You will learn to apply the proprietary seven-step Good is the New Cool model which will take you step-by-step to a well-thought through purpose activation strategy and answer questions such as:

  • How can we lead with the Cool and Bake in the Good when designing breakthrough products, services, or platforms?
  • In which social purpose territory should we drive positive impact?

• WORKSHOP: Good is the New Cool: GPS to Purpose

  This workshop is perfect for high-performing teams that need to find the spark of individual purpose and see how it ladders up to their organization’s overarching mission.

  In this workshop, you will be inspired by what is possible when you tap into your personal purpose. You will apply the revolutionary GPS Model and ask:

  • What are my Gifts (my corporate super-powers)?
  • What are my Passions (those causes and issues that keep me fired up)?
  • How can I be of Service (to each other, to my organization, and the world)?

• WORKSHOP: The Future of Good

  What’s now, next, and beyond for purpose-driven brands, and what you can do now to take action?
  

  This workshop is perfect for those interested in future-proofing their organization and keeping it in sync with current trends.

  In this three-hour workshop, purpose strategist Afdhel Aziz will guide you through key trends in sustainability and purpose-driven business. Together, you will:

  • Apply the trends to your business or brand.
  • Run visioning and brainstorming exercises.
  • Arrive at 3-5 key actions for your teams to take after the workshop.