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Afdhel Aziz

Expert on Inclusive Growth, Impact Innovation, and Employee Engagement Through Purpose

Afdhel Aziz Headshot Mar 2024
Three Concurrent Shifts Affecting Companies Right Now
The Moment I Realised Businesses Can Drive Positive Change
Finding Purpose
Afdhel Aziz Headshot Mar 2024
Three Concurrent Shifts Affecting Companies Right Now
The Moment I Realised Businesses Can Drive Positive Change
Finding Purpose

Former Fortune 500 executive Afdhel Aziz quit corporate life to tackle one of the biggest problems facing both individuals and organizations today — how to find purpose and meaning in their work and drive sustainable, inclusive growth. He founded Conspiracy of Love, one of the world’s leading purpose consultancies, where he now advises global giants like Adidas, Coca-Cola, and Sephora on how to unlock business growth through positive societal impact.

Aziz’s journey began after surviving a tsunami in his native Sri Lanka. This life-altering experience prompted him to seek a deeper purpose beyond the confines of corporate life.  In 2017, he founded Conspiracy of Love, a B Corp certified global consultancy and AAPI-owned Minority Business, where he currently serves as Chief Purpose Officer. The company specializes in advising major corporations on finding new pathways to sustainable and inclusive growth by inspiring purpose within their employees and organizations.

Aziz’s impact extends far beyond the boardrooms of influential companies. As an international keynote speaker, he has graced stages in more than 30 countries, sharing his insights at leading corporations like Disney, Microsoft, JP Morgan Chase, and Gap. His presence has also been felt at prestigious events such as the United Nations, Cannes Lions, and the Fast Company Innovation Festival.

A bestselling author, Aziz has co-authored two books, Good is the New Cool: Market Like You Give a Damn and The Principles of Purpose, which former Unilever CEO Paul Polman complimented for its role in showcasing purpose as the growth story of the 21st century. In October 2024, Aziz will release his third book, Good is the New Cool Guide to Personal Purpose: Designing a Meaningful and Prosperous Career. He’s also a regular contributor to Forbes and an award-winning poet, writer, and documentary filmmaker.

Aziz’s journey serves as a testament to the transformative power of purpose. Through Conspiracy of Love, he has demonstrated that a commitment to purpose can not only redefine corporate success but also inspire positive change on a global scale. His unique approach has resulted in engaged and empowered employees, breakthrough innovations and growth, and substantial investments in causes such as racial justice, arts education, and childhood hunger.

Speaking topics

Presentations listed below include in-person and virtual keynotes, as well as workshops, fireside chats, and other presentation formats.

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Client reviews

  • Afdhel Aziz presented an inspiring keynote at our virtual conference. We had to pivot rather quickly from an in-person conference to a virtual offering and he was a joy to work with. He shared a message of hope during a time of uncertainty and reminded us of the power of associations and that during times of crisis, “resilience is a responsibility” and our purpose is to do what we can to lift up the vulnerable. His message was just what we needed to hear during a time like this! We would definitely book him again for another ASAE event!

  • Afdhel’s presentation radiates passion and authenticity and it struck a chord with participants. There was a palpable energy in the room as our senior leaders took time to work through their “GPS to Purpose”. Thank you Afdhel, we welcome you back anytime.

  • His storytelling ability coupled with a unique engagement with the audience, tempo, charisma, and tone — all with a uniquely powerful and genuine message — will surely open eyes, make you smile, and question your entire approach to doing business. I wholeheartedly recommend Afdhel as a resource.

  • I can’t say enough about how great it was to work with Afdhel Aziz. He is a very engaging speaker whose message was EXACTLY what our organization needed to see and hear in that moment. Showing how one’s purpose can contribute to their company’s overarching mission was right on time! I look forward to being able to bring Afdhel back in person to facilitate some of his workshops.

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