Expert on Purpose & Organizational Culture | Bestselling Author
Afdhel Aziz is one of the world’s leading experts in organizational purpose, marketing innovation, and social entrepreneurship. After a 20-year career as a global marketer at Procter & Gamble, Nokia, Heineken, and Absolut Vodka, Aziz is now the Founder and Chief Purpose Officer at Conspiracy of Love, a think tank and idea incubator that helps Fortune 500 companies like Adidas, Red Bull, Facebook, Microsoft, Mondelez, AB Inbev, Diageo and Mars use culture and technology as a force for good.
As the co-author of Good is the New Cool: Market Like You Give a Damn, Aziz provides a provocative manifesto for a bold new model of marketing, which helps brands “do well by doing good”. His book was a #1 Amazon new release in philanthropy and charity and has been called the new “Ogilvy on advertising”. Aziz also writes a column for Forbes on the power of purpose, and co-hosts a podcast series called “Good is the New Cool”.
Aziz’s work has been featured in the New York Times, Vice, Fast Company, Forbes, Fortune, The Guardian, Billboard, Mashable, and more. As an expert on delivering cutting edge campaigns, content, and experiences, he has worked with world-class artists such as Lady Gaga, Deadmau5, and Kanye West, as well as spoken at a number of renowned events including the Cannes Lions, SXSW, TEDx, Advertising Week, and the Forbes CMO Summit, and worked with companies as diverse as Levi’s, Crate and Barrel, Booking.com, and many others.