Andrew Au

Speaker


Andrew Au

Expert on Digital Transformation & Millennials

Digital technology has set a new equilibrium for organizations—from how they engage their customers, to how they motivate their employees, to how they innovate their products and services. This is where Andrew Au excels—he brings both substance and style to navigating disruption and future-proofing organizations, powered by big data and transformative ideas.

Andrew is the President of Intercept, a strategic millennial and digital transformation consultancy based in Toronto and Boston. When companies like Microsoft, FedEx, and 3M want to accelerate their digital transformation journey, they call Andrew. He leaves his audiences enlightened and eager to drive change.

Referred to by Forbes as a “millennial expert”, Andrew is a modern business leader who helps global blue-chip brands respond to digital and millennial transformation. Through his innovative work, he was the youngest person to be inducted into the Entrepreneurs Organization at the age of 22.

Andrew is among the few Canadians to be named to Forbes’ 30 Under 30 list, and has received over 30 domestic and international awards for business innovation and thought leadership. He shares his dynamic perspectives in articles and podcasts for a variety of media including PROFIT Magazine, Forbes, Global News, Strategy Magazine, and Media in Canada.


Navigating Digital Transformation

Digital transformation is the fourth industrial revolution. It’s much more than just digitizing paper-based systems. It’s about redefining how we deliver value to our customers, our partners, and our employees. Hear about the latest in technology, spanning e-commerce, chat bots, augmented reality, virtual reality, mixed reality, loT, artificial intelligence, modern analytics and machine learning. More importantly, motivate your employees, transform your products and reimagine your operations.

Key Takeaways

  • Learn the four pillars of digital transformation
  • Hear about the latest technology that’s impacting your industry
  • Get inspired by global customer examples of technology implementations

Managing Millennial Disruption @ Work

Technology is revolutionizing how we work, live and play. And, millennials are at the center of this revolution; directly influencing the makeup of the modern workplace. They are the single largest living generation today, at over 80 million across North America. They are also the least engaged in the workforce, with attrition rates three times those of non-millennials. At a time when every company is a tech company, empowering the millennials on your team is mission-critical. Discover how to attract, motivate and retain your millennial talent to create diverse, high-functioning teams.

Key Takeaways

  • The Millennial Hierarchy of Needs
  • Aligning company values with those of the next generation of leaders
  • Debunking myths on millennials in the workplace
  • Understanding the values and expectations within the workforce

Marketing to Millennials

The marketing landscape has evolved. Marketers are making a big shift from mass to millennial. Every brand is competing to wih this single largest living generation. 18-38 years of age today, millennials are in the thick of life’s biggest moments. Careers. Side hustles. Families. Home ownership. They are claiming their new position as head of household, and every brand is vying for their attention. So, how do you break through?

Andrew shares the winning formula for millennial engagement based on proprietary research and experience working with some of the largest brands, including Microsoft, Intuit, 3M, Scotiabank, 7-Eleven and more. This rich keynote sheds light on the latest lifestyle habits, psychographic insights, social media trends, shopping habits, top brands and breakthrough marketing strategies.

Key Takeaways

  • Optimizing your message for millennials
  • Core values and psychographic insights
  • Social media trends and engagement strategies
  • Breakthrough marketing best practices