Dennis Moseley-Williams

Experience Economy Specialist

What inspires companies, and what makes them inspiring? Dennis Moseley-Williams shows organizations how to create transformative experiences for clients, customers and employees. Captivating audiences with his passion, humour and vivid examples of staged, exceptional experiences and their competitive advantage, Dennis is an in demand speaker and has worked with Fortune 500 companies to solo entrepreneurs across the continent, in sectors ranging from financial services to manufacturing (and everything in between).

A certified expert in the Experience Economy, Dennis helps organizations understand that customer experience is the predominant economic offering in the world today–as distinct from services as services are from goods. He demonstrates ways in which experiences can be crafted and staged so that they entice, educate, satisfy and transform. Dennis is also the author of Serious Shift: How Experience Staging Can Save Your Practice, a guidebook on how the experience economy can be adapted specifically to the financial services industry.

Dennis is founder of Dennis Moseley-Williams Strategic Consulting, a practice management company that helps organizations secure and build sustainable relationships by creating experience-driven solutions that deliver results, increase revenues, and build enthusiastic referral-generating communities.

The Experience Economy

The only unique competitive advantage is the exceptional experience a business can create for their clients. Goods and services are everywhere being commoditized. What consumers want today are experiences – memorable events that engage each client in an inherently personal way. Businesses must therefore embrace the principles of the Experience Economy to stage ever more engaging experiences. Dennis takes you through those principles that matter the most for your business and how to create greater economic value for your customers.


Serious Shift: The Great Leap Forward

Dennis Moseley-Williams examines the attributes and behaviors of very successful entrepreneurs, showing that the transition begins with changing – or shifting – one’s attitudes and expectations in order to deliver client experiences that are consistent, memorable and meaningful.

He addresses the obstacle of resistance to change and ways to overcome it so that your business becomes your art, not simply a job.

Listening to clients and caring for them, being mindful and generous – these are attributes that foster trust, respect and shared purpose. Too often, we believe in the reasons we tell ourselves why we can’t – or shouldn’t or won’t – do what we know we need to do.