Dennis Moseley-Williams

Speaking topics

Presentations listed below include in-person and virtual keynotes, as well as workshops, fireside chats, and other presentation formats.

• The Experience Economy: How to Build a Multi-Million Dollar Practice

  The only unique competitive advantage is the exceptional experience a business can create for their clients. Goods and services are being commoditized everywhere.

  What consumers want today are experiences — memorable events that engage each client in an inherently personal way. Businesses must therefore embrace the principles of the experience economy to stage ever more engaging experiences. Dennis Moseley-Williams walks through the principles that matter most for your business and how to create greater economic value for your customers.

• Differentiating Your Business in the Experience Economy

  This keynote follows the principles of “The Experience Economy: How to Build a Multi-Million Dollar Practice”, but is customized for non-financial services audiences.

• Serious Shift: The Great Leap Forward

  Dennis Moseley-Williams examines the attributes and behaviours of very successful entrepreneurs, showing that the transition begins with changing — or shifting — one’s attitudes and expectations to deliver client experiences that are consistent, memorable, and meaningful.

  Listening to clients and caring for them, being mindful and generous — these are attributes that foster trust, respect, and shared purpose. Too often, we believe in the reasons we tell ourselves why we can’t — or shouldn’t or won’t — do what we know we need to do. Moseley-Williams will also address the obstacle of resistance to change and ways to overcome it so that your business becomes your art, not simply a job.

• A Promise Kept: Trust IS Your Brand

  Trust is a complex and intangible understanding between a consumer/client and any business with which they engage. Creating that trust and nurturing it is a critical component in every profitable client relationship.

  Successful organizations know that the quality of this trust is the essence of their brand, one that they will go to extreme efforts to protect and enhance. They know too that trust is based on personal authenticity — being exactly who you are and never settling for less than excellence and integrity.

  “A Promise Kept” explores the close connection between trust and brand, revealing the six critical components of a trust-based brand that allows any organization to improve the quality of their client relationships, generate more revenues, and enhance their capacity to be referable.

• Build Belonging: Every Business a Club, Every Client a Member

  Organic growth is driven by brand loyalty. Each loyal customer is an ambassador that can introduce your service or product to others. Using examples of Harley Davidson, Lululemon, Dutch Bros, Taylor Swift, and others, Dennis Moseley-Williams will demonstrate the power of rethinking how you view the potential of your client relationships, and why every business owner has to become a business leader. This shift doesn’t just lead to more revenue and business; it does so with less effort and cost.

  In this presentation, audiences will learn how to craft an experience that goes beyond transactions, weaving in ideas and identity to forge deep connections. Discover how to build a community of loyal clients who support and amplify your brand, ensuring sustainable success in an overcrowded and competitive market.

  Key takeaways include:

  • Understanding the importance of creating a community rather than a client base. When clients feel they belong, they are more loyal, invest more money, and refer more easily.
  • Introduction to key frameworks of customer experience (CX) design so that advisors can create more client value, and therefore profits for their practice.
  • Embracing the concept of membership to enhance client satisfaction and loyalty.