Juan Bendaña has cracked the confidence code. The bestselling author of Confident by Choice, he’s spent the past decade building custom leadership programs for world-class brands like Disney, Fidelity, American Express, Nationwide, Sony Pictures, and Zillow, and being a behind-the-scenes confidence coach to some of the world’s top performers from Olympic athletes and Grammy Award-winning artists to top CEOs and Fortune 100 leaders. His high-energy keynotes deliver research-backed strategies to help leaders turn self-doubt into unshakable confidence and uncertainty into competitive advantage.
Bendaña started his first leadership development company over a decade ago, where he and his team constructed bespoke programming for category leading companies. Based on his research of over 250,000 leaders at institutions such as Oxford, Penn State, and the University of Toronto, his science-backed framework helps leaders activate the confidence mindset to lead boldly, thrive through change, and reach their most daring goals. His work has been featured in Harvard Business Review and Rolling Stone and translated into more than four languages.
Often described as a walking shot of espresso, Bendaña combines high energy, humour, and science-backed tools to help individuals build unwavering confidence so they can show up at their best and achieve new levels of performance, both personally and professionally.