How can we increase the pace of innovation? Become more effective at changing minds and influencing? Why do only some products, ideas, and behaviours catch on? Dr. Jonah Berger has spent more than 15 years researching and answering these questions to explain why certain things become popular and why some companies are more innovative than others. He blends behavioral science with his own research to help leaders fuel growth within their organizations while operating in our rapidly changing environment.
Berger is a world-renowned expert on change, influence, consumer behaviour, and how products, ideas, and behaviours catch on. He is a marketing professor at the Wharton School at the University of Pennsylvania and has published over 50 articles in top-tier academic journals. He is also the internationally bestselling author of Contagious, Invisible Influence, The Catalyst, and, his most recent, Magic Words: What to Say to Get Your Way.
Having received numerous awards for both scholarship and teaching, Berger was also named one of the top 30 leaders in business by the American Management Association and one of the most creative people in business by Fast Company magazine. His research has been featured multiple times in the New York Times Magazine’s “Year in Ideas”, as well as in other popular media outlets like the Harvard Business Review, NPR’s Marketplace, CBS This Morning, CNBC, USA Today, Fast Company, and more.
As a speaker, Berger has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, and spoken to audiences from 10 to 10,000 people around the world. He has also consulted with hundreds of companies like Apple, Google, Nike, and GE to help get their products, services, and ideas to catch on. He’s helped Facebook launch new hardware, the Bill & Melinda Gates Foundation sharpen messaging, and small start-ups, political campaigns, and non-profit organizations change minds and drive action.
Berger has a BA from Stanford University in Human Judgment and Decision Making, and a PhD from Stanford in Marketing.