After decades of helping big brands engage people, David Allison recognized that demographics were no longer indicators of human behaviour. He developed an entirely new and revolutionary approach for organizations to inspire action, address challenges, and seize opportunities, grounded in a fundamental human truth — we are what we value. Allison launched the Valuegraphics Project to turn human values into powerful data points. He delivers customized and highly engaging keynotes with game-changing insights to drive organizational growth from the inside out.
Today, after conducting nearly a million surveys in 152 languages, Allison is the world’s foremost human values expert. He has turned our shared human values into accurate empirical data and, as an internationally renowned keynote speaker, isolates the values that mean the most to his audiences. Innovative organizations like PayPal, Lululemon, and the United Nations Foundation have used his data to connect with people in new, more profound ways.
Allison coined the term valuegraphics to describe his unique approach to understanding people, which now appears next to demographics in textbooks used on campuses worldwide. It has also been featured in Forbes, Inc. Magazine, and Harvard Business Review. A two-time bestselling author, his latest book, The Death of Demographics, was hailed by critics as “Convincing, insightful, and… revolutionary.”