Terry O’Reilly is the familiar voice behind the hit CBC radio shows O’Reilly on Advertising, The Age of Persuasion, and his current program, Under the Influence, where he explores the business, craft, and promise of promotion. In his intriguing talks, O’Reilly shares his unique insights and solutions as he explores the big and small things organizations must do to create effective marketing, and provides his expertise on branding, campaigns, and more.
Long before he had a radio show, O’Reilly was an award-winning writer at Canada’s top advertising agencies. He has created campaigns for top brands such as Labatt, Pepsi USA, Goodyear Tires, Tim Hortons, Nissan, and The Hudson’s Bay Company. In 1990, Terry co-founded Pirate Radio & Television, a creative audio production company that grew to eight recording studios in Toronto and New York City.
Now, as the host of the CBC Radio One/WBEZ Chicago radio show, Under the Influence, O’Reilly reaches one million listeners a week, while his podcast has been downloaded more than 40 million times. He has been given a Lifetime Achievement Award by the Advertising & Design Club of Canada and been granted honorary degrees from three Canadian universities.
O’Reilly is the co-author of the bestselling book The Age of Persuasion: How Marketing Ate Our Culture. He is also the author of This I know: Marketing Lessons from Under the Influence and his most recent book My Best Mistake: Epic Fails and Silver Linings, which explores how our catastrophic mistakes can actually be the best things to happen to us.