Preet Banerjee
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Preet Banerjee

Behavioural Finance Expert

Originally trained as a neuroscientist, and following a brief stint as an aspiring racecar driver, Preet Banerjee now excels within the world of finance. Best known as a financial panelist on CBC’s The National and as a weekly contributor to The Morning Show on Global, Banerjee inspires others to become financially empowered through his world-class expertise and unique ability to take the complexity out of money matters. He speaks on behavioural finance, neuroeconomics, and personal finance.

Named one of Canada’s Top 10 Financial Visionaries by advisor.ca in 2011, Banerjee is currently a consultant to the wealth management industry with a focus on the commercial application of behavioural finance research and fintech. Previously, he worked as a financial advisor and in institutional investment sales and product development. Banerjee is a Fellow of the Canadian Securities Institute and holds the Derivatives Market Specialist and Financial Management Advisor designations.

In 2009, Banerjee won the Ultimate W Network Expert Search, a reality show competition, where he was named the host of Million Dollar Neighbourhood on The Opera Winfrey Network. Banerjee is also a regular columnist with The Globe and Mail, host of the “Mostly Money” podcast, a creator on YouTube with approximately 90,000 subscribers, and the author of three books with his latest titled Stop Over-Thinking Your Money: The Five Simple Rules of Financial Success.

Currently pursuing a doctorate at the Henley Business School in the UK, Banerjee is a board member with the Foundation for the Advancement of Investor Rights Canada, a governor of the University of Toronto, and founder of MoneyGaps, a hybrid-advisor financial technology startup. In 2012, he was awarded first place in the Portfolio Management Association of Canada’s Excellence in Investment Journalism Awards.

The Real Value of Human Insight and Advice in a Digital World

Financial consumers need advice more than ever. While a laser-like focus on fees has taken centre stage, the role of value has taken a back seat. Using insights from his doctoral research into the value of financial advice across delivery channels, Preet Banerjee will explain how the industry has faced existential crises before, how they adapted, and what the future looks like for prosperous clients. Combining his background in neuroscience and finance, Preet will examine the two other pillars of value that financial advice providers can deliver: behavioural management, and comprehensive wealth management.

Behaviour management starts with the premise that we are hard-wired to make bad decisions about money. Starting by examining the biological basis for this, strategies are then explained that improve the financial well-being of clients; strategies that advisors can utilize immediately, with demonstrable results.

Finally, and most importantly, Preet will discuss his research which looks at the measurement and value of comprehensive wealth management. Robo-advisors and automated investment portfolios purport to be low-cost, but when measured in the context of all aspects of personal wealth management, may look very expensive compared to a full service advisor who deals with insurance, estate planning, tax planning, and more.

There is real value in real advice.

Behavioural Finance: Why We Are Hard-Wired To Make Bad Money Decisions

Making better financial decisions can lower stress and increase productivity both at home and at work. Bringing together his background in neuroscience, money, and even cars, Preet Banerjee explains how the human brain is hard-wired to make bad decisions about money, and what you can do about it.

Banerjee can customize this talk for any audience including for:

  • financial advisors
  • human resources professionals
  • college and university audiences