Anders Sorman-Nilsson

Anders Sorman-Nilsson

Futurist | Innovation Strategist

Is your organisation being digitally disrupted? Is your analogue business model ready for the digital future? Do your leaders and teams suffer from change fatigue? Anders Sorman-Nilsson helps organizations convert disruptive questions like these into proactive, future-driven strategies. He makes sense of disruptive trends in innovations, generations, and communications to show people how to navigate a constantly shifting business landscape and successfully enter a new decade of thinking. His presentations are meticulously researched, highly energetic, and always fascinating with content tailored to the audience.

A valued strategist to Fortune 500s and ASX leaders, Anders has helped executives on four continents map and prepare both foreseeable and unpredictable futures for clients like Apple, Johnson & Johnson, Cisco, Eli Lilly, SAP, IBM, Xerox, ABN Amro Bank, Commonwealth Bank, McCann Erickson and BAE Systems.

Anders is the founder and creative director of the Sydney and Stockholm based research company, Thinque, which also exists to provide people with a GPS reading of future trends, and the author of Thinque Funky: Upgrade Your Thinking, as well as Digilogue: How to Win the Digital Minds and Analogue Hearts of Tomorrow’s Customer. He is also regularly featured in BRW, ABC National Radio, The Financial Review, Qantas magazine and Sky News.

As a speaker, Anders is an active member of TEDGlobal (Oxford 2009 / Edinburgh 2011); has keynoted at TEDx; guest lectured at Sydney University and University of Technology Sydney Business School; and he was a member of the prestigious 2013 Million Dollar Roundtable roster.

Anders is a member of the University of Sydney Global Executive MBA cohort, and has completed executive education at the Indian Institute of Management Bangalore.


Seamless: Weaving Digital & Analogue Worlds

The world is filled with friction. Everywhere we go we experience the frictive effects of badly designed “seams”.

Smart brands understand that the future of customer service, great customer experience and the creation of raving fans, lies in their ability to design seamless transitions between physical and digital channels, and to deliberately and empathetically remove friction from our lives.

In a future of the Internet of Things, Virtual Reality, and Artificial Intelligence, the ability of leaders and brands to go ‘seamless’ will distinguish the winners from the losers.

This bespoke tailored presentation will provide:

  • A futurephile’s guide to creating seamlessness for your brand and organization
  • Showcase how to think and design to avoid the top frictive mistakes of companies in demise
  • How to use seamlessness to create raving brand advocates and customer loyalty

Digilogue: The Convergence of Digital and Analogue

As some organisations careen recklessly into the digital future, others are being left behind. Smart companies are however realising there is an important middle ground – the Digilogue. A place where digital and analogue converge. Where progressive ‘digital’ strategies satisfy a customer’s mind while the old fashioned ‘analogue’ practices sooth their hearts. This customised presentation will provide:

  • Appreciation of the parts of your business that simply cannot go digital
  • Insights into the real customer experience, the touch points that thrill them by speaking to their hearts and not their head
  • Understanding of how to develop your digital ‘story’ in a way that actually attracts business
  • Recognition of why customer service will never be replaced, but reborn in the Digilogue

Waves of Change: Three Global Trends Disrupting your Existence

Having your finger on the pulse of the market place has never been more important. We are operating in a turbo-charged environment that waits for no one.

Waves of Change is a fascinating ‘Did you know?’ session covering the three major forces of change that are threatening every business. A perfect session to shake off organisational ‘change apathy’ and prepare your team for what’s next.

This customised presentation will provide:

  • Insights into the key trends that are already upending your industry
  • Tools to harness these game changing trends and use them to reinvent your strategies
  • The ability to decode today’s landscape and use it as a way to drive innovation
  • How to view change as a wave that can be channelled, rather than a threat