Jeff Adams

Paralympian and World Champion

This three-time Paralympic Champion and six-time World Champion in wheelchair racing is living proof that focus, determination, and spirit are the keys to achieving “gold medal” dreams. Combining his unique understanding of life’s challenges with his experience as a world-class athlete, Jeff Adams shares proven methods that help people meet their goals and achieve success. He has faced monumental challenges admirably, competing in six consecutive Summer Paralympics, from 1988 to 2008, and winning a total of three gold, four silver, and six bronze medals.

After retiring from competition, Adams transitioned from sport to business, founding two medical device engineering companies, which he sold in 2016 to return to school to study law. He graduated from Osgoode Hall Law School in April of 2020, and is currently working at Faskin Martineau LLP, a Bay Street law firm, specializing in labour and employment and human rights law.

Adams previously served as Chair of the Accessibility Committee for the Toronto 2008 Olympic Bid Committee, co-Chair of the Ontarians with Disability Advisory Council, and the Equity Advisory Group at the Law Society of Ontario. He is also a recent inductee into Canada’s Sports Hall of Fame.


Celebrating is important. The fireworks that inspire us in sports need to happen in life too, at work and at play. How to make sure that celebrating breeds success in your business team or community.

Getting Back Up

There are times in our lives when we need to understand how to come back from a disappointment. Whether it’s surviving cancer, learning how to use a wheelchair, or crashing in the last lap of the Olympics, the getting up part is always much more important that the falling down part, and we rarely have to do it alone.

Incredible Moments

The Olympics and Paralympics reunite a world full of people with incredible moments. Athletes understand that getting ready to live those moments doesn’t happen overnight. How to get ready for your moment of excellence, whether it’s at school, work, sports, or life.

One Step at a Time

Setting unrealistic goals, and achieving them. Whether it’s climbing the CN Tower in a wheelchair, winning a gold medal at the Paralympics, or being the best in business, the process to ensure success is the same.

Turning Coal into Diamonds

Understanding how to make the most of every situation – sports techniques that work in real life.