Head of Brand Experience and Igniter, Simon Sinek’s Start With Why
Stephen Shedletzky engages people in meaningful ways so that we connect with depth and live in a more fulﬁlled world. The head of brand experience and an igniter for Simon Sinek’s “Start With Why” team, Shedletzky has a knack for sharing the right words at the right moment, and delivers evidence-based content in a provocative and humorous way to support those who seek to discover, articulate, and bring their WHY to life.
Feeling stifled on his corporate track, Shedletzky was struck by bestselling author and popular TED speaker Simon Sinek’s vision of a more inspired, safe, and fulfilled world. Shedletzky joined Sinek’s team in 2012. He now leads brand experience, where he ensures every product, partnership, and communication authentically reflects the organization’s most deeply-held values and beliefs, from the inside out.
As an igniter, Shedletzky guides leaders and organizations to adopt the mindset and actions needed to lead in the infinite game. He has shared his inspiring message to people and organizations around the world and serves clients in nearly every industry. Shedletzky also narrated the audiobook for the 2017 bestseller Find Your Why, and, along with David Mead, co-hosted the “Start With Why” podcast, which had more than 650,000 downloads in over 180 countries.
Shedletzky graduated from the Richard Ivey School of Business with a focus in leadership, communication, and strategy.