Stephen Shedletzky

Speaker, L&D

Stephen Shedletzky

Chief of Staff, Simon Sinek’s Start With Why

We have a crisis of leadership. The vast majority of people all over the world do not love the work they do. Stephen Shedletzky, the chief of staff of Simon Sinek’s “Start With Why” team, helps leaders create environments where their people feel inspired to go to work, feel safe and valued while they are there, and return home at the end of each day fulfilled by the work they do. He also hones-in on the millennial generation, a group of people who will comprise 75% of the workforce by 2025, and helps leaders to engage this integral segment of the population.

As Chief of Staff with Simon Sinek’s team at Start With Why, Stephen not only shares the message to inspire others, he plays a key internal role leading culture, product development, and communication initiatives to ensure the Start With Why team brings the Why to life from the inside out. He also co-hosts and co-produces the Start With Why Podcast, downloaded in over 180 countries.

Stephen graduated from the Richard Ivey School of Business with an HBA, focusing on leadership, communication and strategy. He has received leadership and coaching training from the Coaches Training Institute. Stephen travels all over the world and has worked with clients in industries ranging from education, aerospace, banking, healthcare, consumer products, hospitality, law enforcement, government and real estate.


How Great Teams and Organizations Pull Together

Some organizations have cultures where their people are able to trust each other so deeply that they would literally put their lives on the line for each other. Other cultures, no matter what incentives are offered, are doomed to infighting, fragmentation and failure. Why?

Since 2011, Stephen Shedletzky has worked in partnership with Simon Sinek and his team to help leaders and organizations create more fulfilling places to work.

Using Simon’s concepts and Stephen’s own examples, Stephen explains how leaders can harness the natural drivers that exist in us all to create an environment that attracts the right people, inspires their engagement and loyalty, and encourages them to work together to create remarkable results.

When leaders set the right conditions for their people, individuals instinctively support one another and overcome the constant dangers that threaten our ability to thrive in today’s marketplace.

Stephen draws on material from Simon’s books, Leaders Eat Last and Start With Why. When the concepts are used together, organizations can become truly fulfilling places to work.

Articulate Your Why

As simple as the Why concept is to understand, one of the biggest challenges an organization will face is clearly articulating its Why. While it may be felt, it can be difficult to put into words. Finding the words for our Why is the first step in being able to communicate it effectively. Until it can be put into words, it’s very difficult to put our Why into action and nearly impossible to scale.

Inspired by Simon Sinek’s Why Discovery Process, this workshop focuses on helping a team, business unit or organization find and clearly articulate their Why in simple language that inspires action. In the workshop, participants will:

  • Learn about and access the Limbic system of the brain.
  • Learn the architecture of a Why statement.
  • Explore the importance of two interrelated ideas – Contribution + Impact.
  • Take part in exercises designed to accomplish two things: 1) Articulate the first draft of the organization’s Why, and 2) relate the Why to the team, business unit or organization’s     values and guiding principles.

While the ½ day will enable participants to get a first-draft of their team, unit’s or organization’s Why statement, the full day allows for refinement of the draft and an opportunity to explore ideas for implementation.

Why Discovery Workshop for Entrepreneurs and Individuals

Our Why is the cause, purpose or belief that inspires us to do what we do. It acts like a lighthouse that guides us toward fulfillment in our career.

Associations, colleges and universities can provide a wonderful opportunity for their members or students to go beyond understanding the concept of Why by giving each participant the gift of articulating their unique Why statement.

In this intimate group workshop, participants will:

  • Learn the architecture of a Why statement.
  • Explore the importance of two interrelated ideas – Contribution + Impact.
  • Experience and participate in demonstrations of the Why Discovery Process.
  • Work in partners to help each other discover their Why.
  • Be equipped with tools and ideas to start living their Why.

Why Discovery Course

In this interactive course, Simon Sinek, the bestselling author of Start With Why, will lead you step-by-step through his “Why Discovery Process.” Simon helps you clearly articulate your unique Why Statement; learn the architecture of a Why Statement; explore the importance of two interrelated ideas: Contribution + Impact; and provide tips on what to do now that you know your Why.