Stephen Shedletzky

Stephen Shedletzky

Head of Brand Experience and Igniter, Simon Sinek’s Start With Why

Stephen Shedletzky engages people in meaningful ways so that we connect with depth and live in a more fulfilled world. The head of brand experience and an igniter for Simon Sinek’s “Start With Why” team, Shedletzky has a knack for sharing the right words at the right moment, and delivers evidence-based content in a provocative and humorous way to support those who seek to discover, articulate, and bring their WHY to life.

Feeling stifled on his corporate track, Shedletzky was struck by bestselling author and popular TED speaker Simon Sinek’s vision of a more inspired, safe, and fulfilled world. Shedletzky joined Sinek’s team in 2012. He now leads brand experience, where he ensures every product, partnership, and communication authentically reflects the organization’s most deeply-held values and beliefs, from the inside out.

As an igniter, Shedletzky guides leaders and organizations to adopt the mindset and actions needed to lead in the infinite game. He has shared his inspiring message to people and organizations around the world and serves clients in nearly every industry. Shedletzky also narrated the audiobook for the 2017 bestseller Find Your Why, and, along with David Mead, co-hosted the “Start With Why” podcast, which had more than 650,000 downloads in over 180 countries.

Shedletzky graduated from the Richard Ivey School of Business with a focus in leadership, communication, and strategy.

How to Lead in The Infinite Game

So many organizations and individuals are obsessed with winning. But how do you win a game that never really ends? There is no such thing, for example, as “winning” business or life.

Games like football and chess are finite, with firm rules and clear endpoints. But business is infinite – there’s ultimately no such thing as “winning” because there’s always a new set of challenges. Those who thrive in the long run – the ones who frustrate and run circles around their competition and contribute more to society and their bottom line – are the ones who play by infinite rules. They do things that enable them to out-maneuver, out-innovate, and outlast their competitors.

Simon Sinek’s Start With Why and Leaders Eat Last have helped millions see the hidden rules that govern our behavior. Coming in early 2019, The Infinite Game challenges us to rethink our perspective with a deceptively simple question: How do you stay ahead in a game with no end?

How Great Teams and Organizations Pull Together

Some organizations have cultures where their people are able to trust each other so deeply that they would literally put their lives on the line for each other. Other cultures, no matter what incentives are offered, are doomed to infighting, fragmentation and failure. Why?

Since 2011, Stephen Shedletzky has worked in partnership with Simon Sinek and his team to help leaders and organizations create more fulfilling places to work.

Using Simon’s concepts and Stephen’s own examples, Stephen explains how leaders can harness the natural drivers that exist in us all to create an environment that attracts the right people, inspires their engagement and loyalty, and encourages them to work together to create remarkable results.

When leaders set the right conditions for their people, individuals instinctively support one another and overcome the constant dangers that threaten our ability to thrive in today’s marketplace.

Stephen draws on material from Simon’s books, Leaders Eat Last and Start With Why. When the concepts are used together, organizations can become truly fulfilling places to work.

Articulate Your Why

As simple as the Why concept is to understand, one of the biggest challenges an organization will face is clearly articulating its Why. While it may be felt, it can be difficult to put into words. Finding the words for our Why is the first step in being able to communicate it effectively. Until it can be put into words, it’s very difficult to put our Why into action and nearly impossible to scale.

Inspired by Simon Sinek’s Why Discovery Process, this workshop focuses on helping a team, business unit or organization find and clearly articulate their Why in simple language that inspires action. In the workshop, participants will:

  • Learn about and access the Limbic system of the brain.
  • Learn the architecture of a Why statement.
  • Explore the importance of two interrelated ideas – Contribution + Impact.
  • Take part in exercises designed to accomplish two things: 1) Articulate the first draft of the organization’s Why, and 2) relate the Why to the team, business unit or organization’s     values and guiding principles.

While the ½ day will enable participants to get a first-draft of their team, unit’s or organization’s Why statement, the full day allows for refinement of the draft and an opportunity to explore ideas for implementation.

Why Discovery Workshop for Entrepreneurs and Individuals

Our Why is the cause, purpose or belief that inspires us to do what we do. It acts like a lighthouse that guides us toward fulfillment in our career.

Associations, colleges and universities can provide a wonderful opportunity for their members or students to go beyond understanding the concept of Why by giving each participant the gift of articulating their unique Why statement.

In this intimate group workshop, participants will:

  • Learn the architecture of a Why statement.
  • Explore the importance of two interrelated ideas – Contribution + Impact.
  • Experience and participate in demonstrations of the Why Discovery Process.
  • Work in partners to help each other discover their Why.
  • Be equipped with tools and ideas to start living their Why.

Why Discovery Course

In this interactive course, Simon Sinek, the bestselling author of Start With Why, will lead you step-by-step through his “Why Discovery Process.” Simon helps you clearly articulate your unique Why Statement; learn the architecture of a Why Statement; explore the importance of two interrelated ideas: Contribution + Impact; and provide tips on what to do now that you know your Why.