Joanna Griffiths

Joanna Griffiths

Founder and CEO, Knix

Since launching Knix in 2013, Founder and CEO Joanna Griffiths has built it into one of the fastest growing intimate apparel brands worldwide. Through its mission to empower women and its focus on product innovation, Knix has become the sixth fastest growing company in Canada with a product sold every six seconds. Griffiths walks audiences through her lessons learned from building one of the most successful and prolific mission-driven brands of the digital era.

Griffiths is recognized nationally and internationally for her work as a marketing disrupter and entrepreneur. She was the only Canadian to be named one of AdWeek’s 2021 Women Trailblazers, with her long list of accolades also including being named Waterstone’s Most Admired CEO and Women of Influence’s Entrepreneur of the Year. Griffiths has been cited in hundreds of media publications, including Forbes, Fast Company, and The New York Times with Strategy Magazine naming Knix their “2020 Brand of the Year.”

In March 2021, Griffiths made headlines when she closed a $50M funding round, three days before giving birth to her twin daughters. Throughout the process, she had one simple rule — any potential investor who questioned her pregnancy and her ability to run a nine-figure company and be a mother was cut from the process. Griffiths is a known champion of body positivity, mental health, and postpartum health. In 2021, she released her first book Life After Birth, which celebrates the early stages of life and the start of motherhood.

Griffiths holds an MBA with Distinction from INSEAD and currently sits on the board of Futurpreneur Canada.


The Knix Way: Building a Brand with Purpose

How sticking to your values and reimaging the impact your business can have will help you win the hearts, loyalty and buying power of your community.

Long gone are the days of a single marketing message. In today’s digital world brands have the opportunity and the onus to facilitate hundreds if not thousands of interactions with their customers every single day. With this increased level of transparency, defining your company values and embedding them across every single touch point of your organization has never been more important. As the lines become blurred between commerce and content, marketing and community and impact vs income a new way of business has evolved and leading the charge is Knix. In this session Knix Founder & CEO Joanna Griffiths will take us through her learnings of building one of the most successful and prolific mission driven brands of the digital era.

In this session you will learn:

  • How to reimagine your organizations mission and values and leverage them as a North Star for strategic decisions
  • The importance of community and collaboration in today’s digital world

How to leverage every touch point of the customer journey as an opportunity to showcase your values the power of brand as story-tellers and the role that content plays in digitally native brands