Founder and CEO, Knix
Since launching Knix in 2013, Founder and CEO Joanna Griffiths has built it into one of the fastest growing intimate apparel brands worldwide. Through its mission to empower women and its focus on product innovation, Knix has become the sixth fastest growing company in Canada with a product sold every six seconds. Griffiths walks audiences through her lessons learned from building one of the most successful and prolific mission-driven brands of the digital era.
Griffiths is recognized nationally and internationally for her work as a marketing disrupter and entrepreneur. She was the only Canadian to be named one of AdWeek’s 2021 Women Trailblazers, with her long list of accolades also including being named Waterstone’s Most Admired CEO and Women of Influence’s Entrepreneur of the Year. Griffiths has been cited in hundreds of media publications, including Forbes, Fast Company, and The New York Times with Strategy Magazine naming Knix their “2020 Brand of the Year.”
In March 2021, Griffiths made headlines when she closed a $50M funding round, three days before giving birth to her twin daughters. Throughout the process, she had one simple rule — any potential investor who questioned her pregnancy and her ability to run a nine-figure company and be a mother was cut from the process. Griffiths is a known champion of body positivity, mental health, and postpartum health. In 2021, she released her first book Life After Birth, which celebrates the early stages of life and the start of motherhood.
Griffiths holds an MBA with Distinction from INSEAD and currently sits on the board of Futurpreneur Canada.