Mitch Joel


Mitch Joel

Business Transformation and Digital Marketing Expert

When Google wants to explain innovation and marketing to the top brands in the world, they bring Mitch Joel to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” He is a marketing and communications visionary, interactive expert, and community leader. He is also an author, journalist, broadcaster, and passionate speaker who connects with people worldwide by sharing his insights on business transformation, who has been named one of the top 100 online marketers in the world, and who was awarded the highly prestigious “Canada’s Top 40 Under 40” award.

Mitch is a former Chairman of the Board of Directors for the Canadian Marketing Association and a past executive for the National Advertising Benevolent Society. He is also a former board member of the Interactive Advertising Bureau of Canada. In the past, he sat on the content committee for both and the Web Analytics Association. Currently, he is President of Mirum – a global digital marketing agency operating in 20 countries with over 2500 employees (although he prefers the title “Media Hacker”), and is the Chair of the Digital Marketing Council for the Canadian Marketing Association, and is an advisor for many businesses and charitable organizations.

Mitch speaks frequently to diverse groups like Wal-Mart, Starbucks, Microsoft, Procter and Gamble, Twitter, Unilever and has shared the stage with former President of the United States, Bill Clinton, Sir Richard Branson, Anthony Robbins, Tom Peters and Dr. Phil.

He co-launched Distort Entertainment, the only hard music label in Canada to have major label    distribution   and whose roster features the platinum-plus, Juno Award and MuchMusic Video Award-winning acts, Alexisonfire and City And Colour.

Mitch is frequently called upon to be a subject matter expert for Fast Company, Marketing Magazine, Strategy, The Globe and Mail and many other media outlets. He is a columnist for The Harvard Business Review, Inc. Magazine, The Huffington Post and other magazines and newspapers.

His first book, Six Pixels of Separation, was named after his successful blog and podcast is a business and marketing bestseller. His second book, CTRL ALT Delete, was named one of the best business books of 2013 by Amazon. His next book, Algorhythm, will look at how the future of business will blend data and creativity. Mitch is also the host of Groove: The No Treble Podcast, where he is slowly trying to build the largest oral history of electric bass players in the world.

Algorhythm: How technology connects consumers to brands like never before

We live in a culture of change. Most brands are overwhelmed by the massive shifts that they have to make to their business models. Disruption is everywhere. Digital transformation is imperative. We live in the Uber-ization of everything. There are several new (and dramatic) realities that will force businesses to rethink many of their commonly held beliefs about what works in business today, and what the future may look like. Interestingly, this is less about the evolution of technology and much more about how consumers have become that much more efficient in this very different landscape. Bring an open mind, because the world continues to change and challenge brands like never before. The new leadership is being a digital leader. Algorhythm is your compass.

Virtually There: The Promise of a Better Brand Experience with Augmented and Virtual Reality

Rising from the obscurity of science fiction and the novelty of first-generation experiments, a new batch of augmented and virtual reality technology shows promise to take the immersive consumer experience to unprecedented heights. From fashion runways to hospitals and beyond, consumers will be more deeply connected to brand experiences through real three-dimensional environments. Hosted by digital visionary and president of Mirum, Mitch Joel, this presentation explores the sophisticated capabilities and applications of AR/VR as they transform the way businesses will touch and sell to their customers. This high-impact presentation will feature some of the most forward-thinking insights of what is predicted to be a $120 billion market by 2020, and how brands and consumers will play significant, collaborative roles in leveraging and shaping the technology. Augmented reality and virtual reality are the next platforms we will use, and sometime soon, we will all agree that this is the ideal brand experience.

The New Business Imperative: 7 Groundbreaking Movements All Brands Need To Embrace

Still worried about websites over mobile applications? Still struggling with content marketing and social media? There’s something happening – here and now – that pushes beyond this. Digital visionary and president of Mirum, Mitch Joel, has a brand new presentation that looks into the near-future at seven technological movements, and what they mean for business today. Are you ready for messaging bots, live video, augmented/virtual reality, marketing automation, the uncoupling of the “buy” button, consumer’s voice as navigation, and the blockchain? What may feel like science fiction today, is the new business imperative. What do these technologies mean for the future of business today?

7 Steps To Define Your Content Center Of Excellence: First ads, now content. What does your business need to know?

Video is everything. Maybe video simply won’t work for you, your brand and/or your customers. The truth is that most brands are failing at content marketing and social media, because they are chasing content formats that don’t fit the brand experience – at all.

Mitch Joel has created a simple and practical strategy to help you (and your brand) define it’s true Content Centre of Excellence. Come and learn his simple and fast process, so that you can figure out what your true center of excellence is for content. Why do this? Focus and true growth. Your brand must ensure that whatever messaging that is produced, published and promoted ties back (as closely as possible) to your content center of excellence.