Mitch Joel

Mitch Joel

Business Transformation and Digital Marketing Expert

When brands like Google, Starbucks, Shopify, and GE want to use technology to better connect with their consumers, they call Mitch Joel. Called “one of North America’s leading visionaries” by Strategy magazine, Joel fills in the gaps to help leaders build their business today to meet the demands of tomorrow. His style is big, engaging, entertaining, and educating, and with customized presentations to ensure the maximum impact, audience will leave informed and ready to tackle the future today.

As the president of Mirum, a global marketing agency, Joel spent close to two decades building, running, and (eventually) selling his agency to WPP — one of the world’s most valuable marketing and communications holding companies. Today, he is the founder of Six Pixels Group, an advisory, investing, and content-producing company focused on brands, commerce, community, and what’s next.

A bestselling author, Joel has written two books: Six Pixels of Separation, named after his successful blog and podcast, and CTRL ALT Delete, which was named one of the best business books of 2013 by Amazon. Joel is also a columnist and journalist for iHeartRadio, the Harvard Business Review, and Inc. Magazine, and is often called on as a subject-matter expert for top media outlets including Fast Company, Strategy, Forbes, and many others. Joel is also the host of Groove — the No Treble Podcast, where he is slowly trying to build the largest oral history of electric bass players in the world.

Named one of Forbes’ “Speakers Worth Catching”, Joel speaks frequently to diverse groups like Walmart, Starbucks, Microsoft, Procter and Gamble, Twitter, Unilever, and every organization and association in between. Since 2005, he has given between 40-60 keynote presentations a year to small, medium, and large organizations in both the B2B and B2C space all over the world. Joel has been named one of the top 100 online marketers in the world and was awarded the highly prestigious “Top 40 Under 40”.

Joel is an advisor and investor in many businesses and charitable organizations in the fields of artificial intelligence, smart audio/voice, martech, fintech, and blockchain. He also sits on the advisory board for Canada’s “Top 40 Under 40”, Inovia Capital’s Early Stage Fund, HubSpot’s Inbound conference, and is a Trustee of the Westmount Public Library.

Virtually There: The Business of the Metaverse

What is the metaverse (or, maybe, where is the metaverse)? Whether you remember virtual worlds like Second Life or can’t understand the hours your kids (and friends) are spending on Minecraft or Roblox, the metaverse is the next iteration of the Internet. It’s beyond Facebook changing their corporate name to Meta, beyond the naysayers and the virtual reality real estate boom — it’s how we move from a one-dimensional screen to a three-dimensional, decentralized system developed with spatial technologies. All of this signifies a level of importance that organizations can no longer ignore; the business implications are already being felt today.

Join business transformation and digital marketing expert Mitch Joel as he explores the metaverse and all it has to offer, from scrutiny and regulation to the hype that should not be dismissed. He’ll show audiences how the metaverse will build new businesses, uncover new business models, bring people together in new and fascinating ways, and enable even more connection to more diverse voices and people. As Pico Iyer said, “We don’t travel to move. We travel to be moved.” The metaverse will move you and your business.

Disrupting Disruption

We live in a culture of change. Most companies are overwhelmed by the massive shifts they’ve had to make to their business models, and this was before the COVID-19 pandemic.

Disruption is everywhere. Digital transformation is imperative. There are several new (and dramatic) realities that will force businesses to rethink many of their commonly held beliefs about what works in business today, and what the future may look like.

This is less about the adoption of new technology and much more about how customers have adopted technology in a way that has fundamentally changed how they buy and interact with businesses today.

The world continues to change and challenge brands like never before. Is your business ready to disrupt disruption?

Remote Control

Telecommuting, digital nomads, freelancers, remote workers, and solopreneurs have long leveraged technology and new ways of working to redefine what it means to be in business today.
Prior to the COVID-19 pandemic, many businesses were exploring, deploying, or building on the work-from-home revolution. Now, suddenly, each of us are a willing (or unwilling) warrior in the work-from-home campaign.

What can we learn from the innovators that came before us? How do we encourage innovation and new business models to continue being developed? How do we disrupt our industry in this moment and keep going? Can we still disrupt and innovate? Are things that much different than they were before the pandemic?

“Remote Control” will help your organization better understand what it takes to be successful when everybody is everywhere.

Ultimate Customer Experience

Customer experience is the next battleground.

Most businesses struggle to understand the nuances between your brand, the brand experience, the customer experience and the chasms in between (and how to cross them).

Find out what creates meaning, a better customer experience and how to be proactive (instead of reactive) when it comes to building a better brand. What is your story? How can you tell it in a more compelling way? Which brand stories get heard? What does your customer truly experience when they buy from you?

Decode Content Marketing

Digital communications, content marketing, and brand storytelling has matured. In a post-COVID-19 world, it will have completely evolved. Will your business do the same?

If you’re thinking about how to build, nurture, or mature a content centre of excellence, this virtual presentation is for you. A strong centre of excellence creates true value, lead generation, and brings you closer to your customer.

Most companies fail at digital communications and content marketing to build their thought leadership and direct response strategies because they are chasing content formats that don’t fit their brand experience, or they don’t know where to start, or they don’t know what their customers best respond to.

Mitch Joel shares a simple and practical strategy that will help your business to define its true content and communication centre of excellence to see increased focus, growth, sales, customer loyalty, and better customer experiences.

Direct Impact

What do billion-dollar companies like Shopify, Kylie Cosmetics, Zoom, and Dollar Shave Club know that Starbucks and Walmart did not? Which companies were busiest and experienced growth during this pandemic (think Amazon, Zoom, and more)?

These startups quickly disrupted industries that took their competitors decades to decode. This new breed of direct-to-consumer brands has changed the dynamics of business today, with over $1 trillion in GDP contribution already. What are these companies doing that is so disruptive?

Mitch Joel shares what businesses need to know today about the power of direct-to-consumer brands, how to build one, and/or how to act like one (whether you are B2C or B2B). These brands leverage their true purpose, technology, data, content, direct relationships, and speed to market in astonishing ways. Now, you can too. Brace for impact.

Decode Artificial Intelligence

Quants, data scientists, algorithm overlords, AI trainers, and machine learning engineers — these are just some of the people telling businesses today to embrace artificial intelligence.

Put aside the hype, what does artificial intelligence really mean for business today? For leaders, it’s confusing, a massive investment, and highly speculative. In this visual, interactive, and straight-forward virtual experience, Mitch Joel, a non-technologist, will share the business applications and opportunities companies are using to grow market share and do more with smarter technology.

Hello Voice

Smart speakers, voice assistant technology, and the no-screen world.

Hey Alexa, what do we need to know? What is the future of how customers buy in a world where none of us will be typing? We can (and will) control everything (smartphones, computers, cars, appliances) with our voices. Nearly 30 percent of smart speaker owners now buy with them, and 30 percent of all internet searches are done without a screen. Amazon smart speakers (not including Google or Apple) already reach 15 percent of U.S. homes. This “smart audio” has a staggering implication for your business.

Understanding and mastering smart audio is just as important today as a website and strong Google ranking. This might sound like Star Trek, but it’s a massive business opportunity in the here and now. This is your insider’s peek into the future of technology, and what it means to your business today.

The Great Compression

Is this the next Great Depression or is this the Great Compression?

E-commerce was 15% of all commerce prior to the global pandemic. It then soared to close to 50%. Where will it land? Does that matter? Probably not. The Great Compression is our new reality: during the short span of a few months, consumer’s buying behavior fundamentally shifted. Companies are now forced to think less about the “experience” and more about how to get consumers to transact. Direct to consumer and online players are now forced to think about not just getting consumers to buy, but how to build a better shopping experience. We have everyone from pre-K children to our most elderly now fully-digitized, online and ordering.

How do we rethink many of the consumer’s commonly held beliefs about what works in business today, and what the future may look like? How do we build a successful business in this world where everything – in relation to digital – compressed so dramatically? Whether you are in the B2B or B2C space, and regardless of whether you are a small, medium or large organization, Welcome to The Great Compression.

Custom Virtual Programs

Topic 1: Virtual Leadership Experience

Are you looking to host an event remotely to your entire organization? Mitch Joel offers a fully customized virtual event experience, where he will: Host the event, introduce the leadership team’s presentations, interview your team, and moderate Q&A sessions. Joel can even add content segments like a mini opening/closing keynote specific to your event or find and interview a bestselling author or thought leader exclusively for your audience. Fill your next company-wide virtual event with energy, surprises, and unforgettable content.


Topic 2: Virtual Mastermind Experience

Success is never achieved alone. In trying times, our team members need a space to work on the business. Being in a small mastermind of like-minded people who share similar struggles and goals, can create an amazing opportunity for new ideas, personal growth, and greater accountability.

The “Virtual Mastermind Experience” is custom-built for your organization to help your teams get closer to one another and the company’s goals. Mitch Joel will host monthly online meetings to discuss issues in a private, small group behind digital doors to help incubate ideas, strategies, and tactics. The group is supported via a private, online community accessible to members at all times.


Topic 3: Custom Podcast Experience

Mitch Joel’s “Six Pixels of Separation” is one of the top ranked business and management podcasts. With over 700 episodes since its debut in 2006, it’s a who’s who of business leaders, thinkers, and non-fiction authors. Past guests include Tom Peters, Marc Maron, Simon Sinek, Steve Wozniak, Susan Cain, and countless others.

In this new pandemic reality, offer your team something truly special to keep their spirits high and their skills expanding. Joel will work with your leadership team to build your own internal podcast series (audio, video, or both). Clients can define the length of the show, frequency of publishing, featured guests, topics to be covered, and more.

Beyond “Six Pixels of Separation”, Joel also hosts “Groove — The No Treble Podcast”, where he is trying to build the largest oral history of electric bass players, and “The National Business Book Award Podcast”.