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Mitch Joel

Business Transformation and Digital Marketing Expert

Mitch Joel Headshot
The Three Little Pigs of Disruption
Virtual Realist Will Erase the Internet You Know Today
Mitch
Mitch Joel Headshot
The Three Little Pigs of Disruption
Virtual Realist Will Erase the Internet You Know Today

When brands like Google, Walmart, TikTok, Deloitte, and Shopify want to know what’s next for them (and their customers), they call Mitch Joel. Called “one of North America’s leading visionaries” by Strategy magazine, Joel fills in the gaps to help leaders build their business today to meet the demands of tomorrow. Creating customized presentations to ensure the maximum impact, Joel’s big, engaging, entertaining, and educating style leaves audiences informed and ready to tackle the future today.

Joel is co-founder of ThinkersOne, which empowers companies with personalized thought leadership video content from the best thinkers in the world. Prior to this latest venture, he spent close to three decades in the technology and media industry as both an executive and entrepreneur. This included publishing music magazines, launching a record label, building out media sales at one of the first search engines, marketing one of the first mobile content publishing platforms, and eventually building, running, and selling his own agency to WPP — one of the world’s most valuable marketing and communications holding companies. In that role, he was president of a global marketing agency operating in 25 countries with close to 3000 employees.

A bestselling author, Joel has written two books: Six Pixels of Separation, named after his successful blog and podcast, and CTRL ALT Delete, which was named one of the best business books of 2013 by Amazon. Joel is also a columnist and journalist for iHeartRadio, the Harvard Business Review, and Inc. Magazine, and is often called on as a subject-matter expert for top media outlets including Fast Company, Strategy, Forbes, and many others.

Named one of Forbes’ “Speakers Worth Catching”, Joel speaks frequently to diverse groups like Walmart, Starbucks, Microsoft, Procter & Gamble, Twitter, Unilever, and every organization and association in between. Since 2005, he has given between 40-60 keynote presentations a year to small, medium, and large organizations in both the B2B and B2C space all over the world. Joel has been named one of the top 100 online marketers in the world and was awarded the highly prestigious “Top 40 Under 40”.

Joel is an advisor and investor in many businesses and charitable organizations in the fields of artificial intelligence, smart audio/voice, martech, fintech, and blockchain. He also sits on the advisory board for Canada’s “Top 40 Under 40”, Inovia Capital’s Early Stage Fund, HubSpot’s Inbound conference, and is a Trustee of the Westmount Public Library.

Speaking topics

Presentations listed below include in-person and virtual keynotes, as well as workshops, fireside chats, and other presentation formats.

  • Disrupting Disruption

    How technology connects consumers to business like never before.

    We live in a culture of exponential change. What’s next? How can we decode the future? Most companies are overwhelmed by the massive shifts they’ve had to make to their business models. Disruption is everywhere, and there are several new (and dramatic) realities that will force businesses to rethink many of their commonly held beliefs about what works today, and what the future may look like.

    Interestingly, this is less about the adoption of technology and much more about how consumers have become that much more efficient in this very different landscape. Consumers have adopted technology in a way that has fundamentally changed how they buy and interact with businesses today.

    While the world continues to change and challenge brands like never before, is your business ready to disrupt disruption?

  • The Great Compression

    Future-present roadmap to how businesses can succeed today and beyond.

    E-commerce was 15% of all commerce prior to the global pandemic. It then soared to close to 50%. Where will it land? Does that matter? Probably not.

    The Great Compression is our new reality. In the span of just a few months, consumer’s behaviour fundamentally shifted. Companies are now forced to think less about the “experience” and more about how to get consumers to transact, while direct-to-consumer and online players are now forced to think beyond transactions to building a better shopping experience.

    We have everyone from pre-K children to our most elderly now fully digitized, online, and connected. How do we rethink many of the consumer’s commonly held beliefs about what works in business today, and what the future may look like? How do we build a successful business in this world where everything — in relation to digital — compressed so dramatically?

    Whether you are in the B2B or B2C space, and regardless of whether you are a small, medium, or large organization, welcome to The Great Compression.

  • The Future is AI-ncredible

    How AI infuses better ideation, creativity, and storytelling in business (and your people) today.

    The pace of change driven by artificial intelligence in recent years is astounding, and it has the potential to continue disrupting businesses in the future. Mitch Joel explores how it’s driving better ideation, creativity, and storytelling.

    AI is already revolutionizing idea generation by analyzing massive amounts of data and providing insights that were previously unattainable to anyone. While there are undoubtedly concerns about the impact of AI on society, it’s critical to know and use the current platforms for positive business change. Joel will dive into the challenges and opportunities that come with incorporating AI into an organization’s content and storytelling. He will look at real-world examples of companies that are successfully (and subtly) integrating tools like ChatGPT and Descript into every level of how their teams work, and share practical strategies for how your team can do the same.

    The future is AI-ncredible, and this presentation will provide a roadmap for how businesses can harness the power of AI to drive innovation, creativity, and storytelling.

  • Virtually There: The Business of the Metaverse

    What is the metaverse (or maybe, where is the metaverse)? Whether you remember virtual worlds like Second Life or can’t understand the hours your kids (and friends) are spending in Minecraft or Roblox, the metaverse is the next iteration of the Internet. It’s how we move from a one-dimensional screen to a three-dimensional, decentralized system developed with spatial technologies. And the business implications are already being felt today.

    It goes beyond Facebook changing their corporate name to Meta. It goes beyond the naysayers who think a metaverse requires a virtual reality headset. It goes beyond this virtual reality real estate boom and land grab that is taking place. There’s much more to this space, and it all signifies a level of importance and size that organizations can no longer afford to ignore. Web3 may be the starting point for a new type of connectivity, but it will all happen in the metaverse. The metaverse will build new businesses, uncover new business models, bring people together in new and fascinating ways, and enable even more connection to more diverse voices and people.

    As Pico Iyer said, “We don’t travel to move. We travel to be moved.” The metaverse will move you (and your business).

  • The Long Tales: How to Build Nurture and Mature a Better Content Marketing Strategy

    Content marketing and brand storytelling have matured. Has your business done the same? If you’re thinking about how to build, nurture or mature a content centre of excellence, this is for you.

    A strong centre of excellence creates true value and lead generation. Most companies fail at content marketing to build their thought leadership and direct response strategies because they are chasing content formats that don’t fit their brand experience — or they don’t know where to start.

    Mitch Joel has created a simple and practical strategy to help your business define their true Content Centre of Excellence. Why do this? Focus, growth, sales, customer loyalty, better consumer experiences, and really getting your ideas to spread are just the start.

  • Ultimate Customer Experience

    Customer experience is the next battleground.

    Most businesses struggle to understand the nuances between your brand, the brand experience, the customer experience, and the chasms in between (and how to cross them). Find out what creates meaning, a better customer experience, and how to be proactive (instead of reactive) when it comes to building a better brand. What is your story? How can you tell it in a more compelling way? Which brand stories get heard? What does your customer truly experience when they buy from you? What are the services that turn customer experience into true loyalty? Let’s create this new experience together.

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Related Content

More great information and resources.

Books

  • Ctrl Alt Delete

    In Ctrl Alt Delete, Joel explains the convergence of five key movements that have changed...

    → Read More
  • Six Pixels of Separation
    Six Pixels of Separation

    The truth is, we no longer live in a world of six degrees of separation. In fact, we’re...

    → Read More

Articles

Client reviews

  • Google

    We have been inviting Mitch to present to our top clients and internal teams for close to ten years. His material is always fresh and cutting edge. As you can imagine, Google has a constant flow of speakers coming in and out of our global doors, Mitch’s ratings are always through the roof. He’s one of our top-rated speakers, because he delivers actionable content with amazing visuals and stories. He’s become a true friend to Google and has helped out our B2B and B2C clients all over the world.

  • Johnson & Johnson

    We were supposed to move right into the next section of our meeting, but you blew up the room (in a good way). People asked for a ten-minute break to pull themselves together!

  • Starbucks

    Starbucks’ marketing team often invites inspirational leaders and subject-matter experts to come in and share their thoughts, insights, and ideas on how we can continue to connect with our consumers in a meaningful way, and Mitch Joel is one of the best speakers we’ve seen. Mitch brings a terrific perspective on new marketing and branding channels that could help any organization engage their consumers, and our marketing team was extremely impressed by his extensive knowledge, entertaining delivery, and obvious passion for what he does. We would highly recommend Mitch as a speaker for any sized event, especially if you’re interested in learning not only what works in marketing today, but also what’s going to work tomorrow.

  • Harley Finkelstein, COO, Shopify

    I am constantly trying to better understand how innovation, technology and marketing can help us be better — do more and do it faster. As such, I often host events for the tech community and our team members here at Shopify Headquarters. Mitch Joel is one of the best speakers we have had. Deep insights, packed with real and tangible skills that we all can use to become better business people. I can’t recommend him enough. I love Mitch!

  • Vice President, Digital Retail - National Retail Federation and Shop.org

    Whether it’s the National Retail Federation’s Big Show stage or a Shop.org keynote, Mitch Joel always delivers. We consistently get incredible audience feedback on how relevant, timely, inspiring, and actionable his content is. Whether you need him to open an event as the morning keynote, wake an audience up in the sometimes dreaded after-lunch slot, or as your perfect closing keynote, Mitch will nail it each and every time. If you’re looking for someone to passionately deliver content about innovation, consumer behavior, and marketing, look no further. He also happens to be wonderful to work with, is always interested in hearing about your audience breakdown to customize the content, and is a rare, humble, and authentic leader. I’m proud to know Mitch and call him a friend, and I am even luckier to have him on my go-to speaker list for top notch show education for the retail industry.

  • Pfizer

    Mitch Joel’s presentation helped us to see that we needed to change the paradigm of how we interact with our customers. His ideas and insights have led us to new concepts in the development of our brands.

  • Accenture

    We had really great feedback on [Mitch’s] talk, spanning both our participants and our leadership team. Our teams all have rather high expectations for events like this — and you surpassed them.

  • Founder, BRITE Conference / Columbia School of Business

    Mitch brings a musician’s timing and keen instincts to hold an audience mesmerized as he opens up their minds to where brands, marketing, and technology are going today. He was one of our top-rated keynote speakers at the BRITE conference, after 9 years in New York. I highly recommend him for any business event and audience!

  • Ann Handley, Chief Content Officer, MarketingProfs

    Mitch Joel thinks big. But he makes his bigger concepts feel accessible, which is a gift of any true teacher. Mitch is simply one of the best presenters I’ve ever hired — which is why I hire him again and again and again!

  • Founder, Content Marketing World

    For the past five years we’ve consistently invited Mitch Joel to speak at Content Marketing World. Mitch delivers every time and always scores among the highest of our 200+ speakers every year. Always compelling, inspiring, and actionable. As long as we have an in-person event, Mitch will be invited to speak.

  • Co-Founder, The Art Of

    We have had the opportunity to work with hundreds of world-class speakers, and Mitch Joel is definitely at the top of this list. Fascinating content. Dynamic delivery. Above all, Mitch is just a great person to work with. Whether it’s The Art of Marketing, The Art of Sales, The Art of Leadership or some of our other day-long programs, Mitch always makes his content relevant to our audiences.

  • Canadian Marketing Association

    Mitch Joel is one of CMA’s highest rated speakers. A dynamic and inspiring speaker, Mitch consistently delivers high-energy presentations with cutting-edge information that his audience can use!

  • Amber Mac, Executive Producer, nextMEDIA

    Mitch Joel is one of the very best in the business marketing world. When he walks on stage, the audience quickly slides to the edges of their seats. Not only did Mitch deliver what he promised when I asked him to join us as the closing keynote at nextMEDIA, he was also an incredibly supportive partner both before and after the event.

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