David Allison

Speaking topics

Presentations listed below include in-person and virtual keynotes, as well as workshops, fireside chats, and other presentation formats.

• Your Silent Strength: For Leaders, or Anyone, Who's Exhausted, Scattered, or Spread Too Thin

  You are consciously in control of only about 10 percent of what you do each day. The rest happens at a subconscious level, shaped by forces you may not recognize. Understanding what drives those decisions can influence how you lead, navigate relationships, and respond to the people around you.

  David Allison spent a decade helping Fortune 500 companies understand customers and teams, drawing on one million surveys to better understand the values that drive human behaviour. In this keynote, he applies that research at an individual level. Through a live, real-time diagnostic, audiences explore what matters most to them and how those values influence the decisions they make.

  Audiences leave with a deeper understanding of what drives their own behaviour and a framework for better understanding the people around them. By recognizing what matters most, they can approach decisions, relationships, and leadership with greater clarity and intention.

• Irresistible Change: For Teams That Are Stuck, Divided, or Unengaged

  Change and disruption can leave employees asking more questions, pushing back, taking sides, or disengaging altogether. For leaders, moving an organization forward becomes more difficult when they do not understand what is driving the people they need to engage.

  This keynote begins with a real-time diagnostic that reveals what matters most to the people in the room. Allison then demonstrates how those same underlying values influence the people leaders need to motivate and engage, giving audiences a data-informed way to better understand how their teams respond to change.

  Audiences learn how to identify what matters most to their people and use those insights to communicate change, direction, and new initiatives in ways that build understanding, trust, and engagement.

  Key takeaways:

  • Understand what matters most to you through a personal diagnostic and learn how values influence decision-making.
  • Learn what matters most to your people, drawing on a billion data points from Allison’s proprietary research.
  • Apply these insights to communicate change, direction, and new initiatives in ways that resonate with internal audiences.

• The Easy Yes: For Brands That Want to Stand Out, Hold Their Price, and Keep the Customer

  Most organizations already know who their customers are by age, income, region, or segment. What those demographics do not necessarily explain is why people make the decisions they do — why they buy, why they do not, and what influences their loyalty.

  Allison begins this keynote with a live, real-time diagnostic that helps audiences understand what matters most to them and how those values influence their own decisions. Drawing on a billion data points, he then applies the same approach to the customers, donors, voters, members, or investors organizations need to engage and motivate.

  Audiences learn how to identify what matters most to the people they need to reach and use those insights to inform messaging, positioning, and campaigns. The result is a data-informed approach to understanding the values that influence decision-making.

  Key takeaways:

  • Understand what matters most to you through a personal diagnostic and see how values influence your decisions.
  • Learn what matters most to the people you need to reach, drawing on a billion data points from Allison’s proprietary research.
  • Apply those insights to messaging, positioning, and campaigns designed to better resonate with the people you want to engage.