Lital Marom

Lital Marom

Innovation Strategist and Visionary

A thought leader on agile business processes, digital transformation, and the future of work, Lital Marom is an expert at helping organizations unlock the potential of their business by leveraging emerging technologies and new economic models. In her practical and engaging talks, she inspires business leaders to “disrupt themselves” and push beyond their limitations to future proof their businesses.

Lital led the sales and global strategy of several Fortune 100 corporations across three continents before founding four companies. Currently the founder and president of the consultancy UNFOLD, Lital works closely with leading global brands to drive digital transformation through the integration of new business models and the application of emerging technologies, such as distributed ledgers (blockchain), artificial intelligence (AI), and machine learning (ML). Lital is also the founder of The Academy of Tomorrow where she helps equip young professionals with the skillsets needed to become creative leaders in the 21st century.

A sought-after keynote speaker, Lital focuses on innovation, digital disruption, new economies of scale, growth strategies, leadership in the 21st century and the future of work. She has spoken at TEDx Amsterdam, Mobile World Congress Asia, Interactive Advertising Bureau (IAB), Canadian Internet Marketing Conference, iHollywood, and many industry conferences around the world. She has also led masterclasses and innovation sprints through UNFOLD, Spark Institute, IBS Business School and Singularity University.

Lital holds a computer science and business degrees from the Interdisciplinary Center Herzliya. She also studied investment banking at NYU’s Stern School of Business, transformative strategies and artificial intelligence at MIT’s Sloan School of Management, and is a fellow of THNK School of Creative Leadership.


THINK BIG and ACT FAST: How to Self-Disrupt in the Digital Age

A new breed of companies are growing and scaling at a pace never seen before. Many are reaching $1B market CAPs in a matter of years, some in a matter of months. Their secret? A platform business model.

For classic companies born before the digital era, it’s a whole new world where age, size, sales, and market CAP won’t guarantee market presence tomorrow. But there’s hope—Lital Marom shares the unique opportunities and key advantages that classic companies have over today’s modern startups. Opportunities and advantages to tap into new markets and new sources of revenue using the assets and capabilities that they already have.

In this talk, Lital Marom shows classic companies how to disrupt themselves before someone else does—by thinking big and acting fast.

The Innovation Framework: How to Dominate the Market in the New Economy

Welcome to the exponential economy, where a new breed of companies is growing and scaling at a pace never seen before. What do they all have in common? The innovation framework.

Lital Marom and her team at UNFOLD created the innovation framework to help companies grow and scale their business exponentially. It captures underlying patterns of successful companies in the digital economy, and outlines opportunities organizations can use to tap into new markets and revenue streams, while leveraging existing assets and capabilities.

In this talk, Marom shows brands how to use the innovation framework to scale faster, increase profit, and dominate the market.

Digital Transformation: Exponential Technologies and Scale

Shifting from an incremental to an exponential strategy is the first step towards real transformative growth. Much of this transformation is a result of rapidly accelerating exponential technologies such as Infinite Computing, Artificial Intelligence, Robotics, 3D Printing, Sensors, Networks, and Synthetic Biology.

During this presentation, you will get a real sense of the shifts (taking examples from multiple industries) and the key principles that separate successful companies from the unsuccessful ones in the digital economy. Lital will explain how you could identify opportunities to innovate and transform your own business model before someone else will.

Attention: The New Creative Currency

As barriers to entrepreneurship disappear, the race for attention will repeatedly separate the winners from the losers. How do startups like Instagram, WhatsApp, and AirBnb build massive user bases without a marketing team? How do individuals like Eric Ries build a huge global following without ever appearing on the TED stage? How do self-published books like Fifty Shades of Grey gain worldwide appeal with no marketing budget?

This keynote answers these questions by laying out a strategic framework to leverage the network to market you or your business.

Shaping the Future of Work: 21st century skills

The ever growing gap between the skills people learn and the skills people need is becoming more obvious, as traditional learning falls short of equipping students with the knowledge they need to thrive, according to the World Economic Forum.

So, what separates individuals with strong 21st century skills from individuals competing without these skills? How can we prepare young professionals to thrive in this new world that is unfolding?

Additional Topics

  • Innovation
  • The Platform Economy: New Business Models
  • Artificial Intelligence
  • Emerging Technologies (AI, Blockchain, Deep Learning, IoT, etc)
  • The Future of Banking/ Insurance / Tourism /Retail / Real Estate
  • Redefining Leadership