Max Valiquette

Innovation, Transformation, and Marketing Expert

For over twenty years, Max Valiquette has been at the forefront of what’s now, what’s new, and what’s next. Anointed by Marketing Magazine as one of Canada’s “most influential Marketers,” Max has worked with some of the biggest companies in the world to help them transform their organizations, their businesses, and their brands. He is an award-winning marketer and market researcher; an author; a broadcaster; and a journalist who relishes engaging with audiences. Prime Minister Justin Trudeau called him a “don’t miss” speaker.

Max’s entrepreneurial drive led him to found Youthography, the ground-breaking Millennial Marketing company. He is currently the Chief Strategy Officer at Diamond Integrated Marketing.

Over the course of his career, Max has worked on brands including Nike, Budweiser, Coca-Cola and everything in between. He won multiple awards for the ground-breaking anti-smoking campaign Stupid.ca; and acts as an advisor for various charitable organizations and techspace start-ups. Max also sat on the Board of the Canada Media Fund, Canada’s largest single cultural endowment, for three years helping to transition it towards a more digital future.

When he’s not on stage, Max is on Entertainment Tonight or MTV talking about popular culture; speaking to the Wall Street Journal or NPR about organizational transformation or innovation; or writing about marketing and branding for Strategy and hosting their Agency of the Year awards.

Max’s presentations are filled with information and insights, actionable recommendations for your audience, extremely engaging entertainment, and customized content. His favourite thing in the world – after his family and the 1994 Montreal Expos – is to connect with an audience and help them learn, transform, and prosper.


NEW: COVID-19: The New Normal

Max’s newest presentation is a comprehensive, in-the-moment response to what businesses and brands need to do to stay ahead of the curve. There are already lessons to be learned about what great brands and businesses should do to adapt and respond to a post-COVID world. Constantly updated with the newest data and implications from around the world, this is the best presentation for your organization right now: up-to-the-minute, optimistic without being naive, actionable, and (of course) delivered remotely, in a way that will make everyone feel as if they are in the room together.

Innovation (And Disruption)

Innovation is “the most important and the most overused” word right now. We’re hearing it, reading it, seeing it more than ever — along with its sister term, disruption. Butt we don’t really understand it: this presentation makes innovation and disruption simple. Using easy-to-understand principles, actionable strategies that your audience can take away and implement immediately, and a fun and entertaining presenting style that has people laughing and learning at the same time, Max makes innovation simple, and makes it work for you.

In this presentation you’ll learn why innovation is more important than ever (and why it’s also more confusing); how innovation is much easier for most us than we think it is; the few key things you and your organization can do right now to foster a culture of innovation; and what “innovation” means in a post-COVID world.

Millennials (and Generation Z)

Max has been focusing on Millennials since before we were even calling them Millennials. As the founder of Youthography, the first youth-market research and marketing firm in North America, he’s worked on the biggest youth brands in the world.

Since then, he’s added to his understanding of young people by adding Generation Z — the post Millennial Generation — to his expertise.

This is the only presentation on understanding youth you’ll ever need: comprehensive, but entirely customizable for you, your industry, and your audience; informative, but incredibly entertaining.

Whether you’re a marketer looking to build a better youth-focused brand; an HR professional trying to attract and retain this generation; an educator who wants to connect to students inside and outside the classroom better; or anyone else looking to understand and connect with people under 40 — this is the only presentation you’ll ever need to see.

Generation X: The Comeback Kids

FINALLY! After speaking about other demographics for years, Max finally gets to talk about his generation — Gen X. COVID-19 has thrust this formerly-silent-generation into the spotlight: Gen X (think 40 – 60 year-olds) is about to have their biggest moment ever. Canada’s foremost expert on this group will take you and your organization through everything you need to know about this demo: why this is their moment, how to empower them, and why they matter so much.

Branding (and Brand Purpose)

Max draws on two-plus decades of working on the biggest brands in the world to deliver an engaging and insightful presentation on brands and branding. Why brands matter; how to build a successful brand promise; how to deliver a great brand at all the right touchpoints; and how to bring your entire organization together to rally around your brand. Max speaks about branding and re-branding; how brands grow businesses; getting to real customer insights; and what meaningful engagement looks like in our increasingly fractured world.

Note: this presentation is also available as a customized, interactive workshop for businesses and organizations needing to either build a brand from scratch or transform their existing brand.

COVID-19: The New Normal

There are already lessons to be learned about what great brands and businesses can and should do to adapt and respond to a post-COVID world. Drawing on current data and case studies from around the world, Max Valiquette presents a comprehensive, optimistic, in-the-moment action plan to what businesses and brands need to do to stay ahead of the curve.

This virtual presentation includes a 30-45-minute keynote, plus Q&A. Length is customizable depending on a client’s need.

Innovation Is Easier Than You Think

Innovation is “the most important and the most overused” word right now. We’re hearing it, reading it, seeing it more than ever — along with its sister term, disruption. But we don’t really understand it. This presentation makes innovation and disruption simple. Using easy-to-understand principles, actionable strategies, and a fun and entertaining presentation style that will have people laughing and learning at the same time, Max Valiquette makes innovation simple, and makes it work for you.

Audiences will learn:

  • Why innovation is more important now than ever before (and why it’s also more confusing).
  • How innovation is much easier for most us than we think.
  • The few key things you and your organization can do right now to foster a culture of innovation.
  • What “innovation” means in a post-COVID world.

This virtual presentation includes a 30-45-minute keynote, plus Q&A. Length is customizable depending on a client’s need.

Millennials (and Generation Z)

Max Valiquette has been focusing on Millennials since before they were called Millennials. As the founder of Youthography, the first youth-market research and marketing firm in North America, he’s worked with the biggest youth brands in the world.

Since then, Valiquette has expanded his understanding of young people by adding Generation Z —the post-Millennial generation — to his expertise.

Whether you’re a marketer looking to build a better youth-focused brand; an HR professional trying to attract and retain younger generations; an educator who wants to better connect with students inside and outside the classroom; or anyone else looking to understand and connect with people under 40 — this is the only presentation you’ll need. It’s comprehensive and entirely customizable for you, your industry, and your audience, while being informative and incredibly entertaining.

This virtual presentation includes a 30-45-minute keynote, plus Q&A. Length is customizable depending on a client’s need.

Generation X: The Comeback Kids

After speaking about other demographics for years, Max Valiquette finally tackles his generation — Gen X. COVID-19 has thrust this formerly silent generation (think 40-60-year-olds) into the spotlight and they are about to have their biggest moment ever. Canada’s foremost expert on this group walks organizations through everything they need to know about this demographic, including why this is their moment, how to empower them, and why they matter so much.

This virtual presentation includes a 30-45-minute keynote, plus Q&A. Length is customizable depending on a client’s need.

Branding (and Brand Purpose)

Max Valiquette draws on his over two decades of experience working with the biggest global companies to deliver an engaging and insightful presentation on brands and branding. He dives into why brands matter, how to build a successful brand promise, how to deliver a great brand at all the right touchpoints, and how to rally and unite an entire organization around its brand.

Drawing on real customer insights, Valiquette shows what branding, rebranding, growth, and meaningful engagement really looks like in an increasingly fractured world.

This virtual presentation typically includes a 30-45-minute keynote, plus Q&A. Length is customizable depending on a client’s need.

It can also be delivered as a customized, interactive workshop for businesses and organizations looking to either build a brand from scratch or transform their existing brand.