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Max Valiquette

Innovation, Transformation, and Marketing Expert

An innovative approach to work is more important than ever
Virtual: Generations of Youth in Uncertain Times
Virtual: Marketing's Future across 3 Generations of Digital Natives
How your company can use social media effectively
The key to harnessing Millennials' potential
Social media is media we don't control
Max
An innovative approach to work is more important than ever
Virtual: Generations of Youth in Uncertain Times
Virtual: Marketing's Future across 3 Generations of Digital Natives
How your company can use social media effectively
The key to harnessing Millennials' potential
Social media is media we don't control

For over 20 years, Max Valiquette has been at the forefront of what’s now, what’s new, and what’s next. Anointed by Marketing Magazine as one of Canada’s “most influential marketers,” Valiquette has worked with some of the biggest companies in the world, helping them transform their organizations, business, and brands. He is an award-winning marketer and market researcher; an author; a broadcaster; and a journalist who relishes engaging with audiences. Prime Minister Justin Trudeau called him a “don’t miss” speaker.

Valiquette’s entrepreneurial drive led him to found Youthography, a ground-breaking millennial marketing company. He is currently the Chief Strategy Officer at Diamond Integrated Marketing and acts as an advisor for various charitable organizations and tech-space startups.

Over the course of his career, Valiquette has worked with such renowned brands as Nike, Budweiser, Coca-Cola, and everything in between, and won multiple awards for his innovative anti-smoking campaign, Stupid.ca. He also sat on the Board of the Canada Media Fund, Canada’s largest single cultural endowment, helping to transition it towards a more digital future.

As a keynote, Valiquette’s engaging and entertaining presentations are filled with actionable strategies and insights, customized to each audience. His favourite thing in the world — after his family and the 1994 Montreal Expos — is to connect with an audience and help them learn, transform, and prosper.

When he’s not on stage, Valiquette can often be seen in the media speaking about popular culture, organizational transformation, innovation, marketing, branding, etc. He has been featured on Entertainment Tonight, MTV, Wall Street Journal, NPR, and many more.

Speaking topics

Presentations listed below include in-person and virtual keynotes, as well as workshops, fireside chats, and other presentation formats.

  • Innovation Made Simple

    In an era where disruptive technologies and constant change have become the norm, businesses are constantly striving to innovate and remain competitive. Yet, too often, innovation becomes an overwhelming and complex process that stifles creativity and discourages team members.

    Enter Max Valiquette, a renowned thought leader on innovation who has spent over two decades advising Fortune 500 companies, helping them to unlock their full potential by demystifying the innovation process. He shows audiences how to best leverage his insights and practical strategies to drive continuous improvement, foster a culture of curiosity, and unleash the full potential of their teams.

    Audiences will leave equipped with the tools to navigate the unpredictable road ahead. After all, innovation doesn’t have to be complicated — it’s time to make it simple and accessible for all.

  • The Future of Work

    The future of work isn’t really the future — it’s happening now. The accelerating advancements in technology, coupled with the ongoing effects of The Great Resignation and The Great Reset, have left organizations grappling with the challenges of adapting to the future of work. Leaders are overwhelmed and uncertain as they strive to not only attract and retain exceptional talent, but also to develop teams that flourish in an ever-evolving workplace.

    Drawing from his extensive experience advising more than 300 global companies and being at the forefront of understanding Generations Y and Z (the biggest working cohorts today), Max Valiquette will share the essential elements for constructing dynamic teams that excel in the face of uncertainty and help organizations of all sizes attract and retain the best and brightest.

    Audiences will learn:

    • The significance of embracing incremental changes that foster a frictionless and innovative work environment, whether hybrid, remote, or in-office.
    • How to cultivate a deep sense of trust and belonging among teams.
    • How to build a culture of experimentation and adaptability.

  • Why Being Wrong Has Never Been More Right

    The fear of being wrong is at an all-time high while the pressure to being right is paralyzing. Yet, in our rapidly changing world, it has never been more crucial to foster a work culture that embraces the value of being wrong. After all, we can’t learn to grow, innovate, and adapt until we have the freedom to be wrong and learn from our mistakes.

    In this dynamic presentation, Max Valiquette unravels the mystery of why we’re so afraid of being wrong, while illustrating how we can harness failure to propel us forward. Audiences will walk away with a greater understanding of how being wrong is a vital part of the learning process and how to cultivate a culture of curiosity and experimentation within their teams — the key to thriving amidst uncertainty.

  • Y, Z, Next: Decoding the Most Powerful Generation

    Generations Y and Z are the driving force behind business, innovation, and social change. Millennials (or Gen Y) are now the single biggest population group in North America — with Gen Z hot on their heels. The significance of these generations extends far beyond technology and media, as they reshape the landscape of customers, employees, and leadership. Understanding their mindset, aspirations, and values is paramount to success and yet, as businesses and organizations of all kinds are still dominated by older decision makers, we struggle to engage these critical groups of younger people.

    Max Valiquette is the visionary behind Youthography, North America’s first youth-market focused research and marketing firm. His dynamic, research-driven, and insightful presentation will illustrate the true impact of Generations Y and Z and show audiences how to tap into the vast potential of these vibrant demographics.

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Client reviews

  • Sun Life Financial

    Max’s talk went over so well. I was just reviewing the post-event surveys and every single person gave him an “outstanding” rating. We were all impressed with how he was able to apply his presentation to our business; he really rejuvenated the room with his energy. I would recommend Max to anyone.

  • Educational Computing Organization of Ontario

    Great Presenter! Great Sense of Humour! Great knowledge base! Very interesting!

  • Trillium Health Care

    Comments like ‘awesome…inspiring…informative…enlightening…an amazing opportunity for learning and growth…” were sprinkled heavily throughout the evaluation responses. Max, we want to thank you for your part in making the conference such a success. Your audience was clearly fascinated by your presentation, which was rich in content and extremely relevant.

  • The Conference Board of Canada

    Your presentation was very well received and was an integral part of the overall event. We appreciate your valuable contribution, which helped us achieve our goals of promoting and providing an effective forum in which delegates could share their perceptions, experiences and knowledge relating to the forum theme of the ‘creative economy’.

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