Max Valiquette

Innovation, Transformation and Marketing Expert

For over twenty years, Max Valiquette has been at the forefront of what’s now, what’s new, and what’s next. Anointed by Marketing Magazine as one of Canada’s “most influential Marketers,” Max has worked with some of the biggest companies in the world to help them transform their organizations, their businesses, and their brands. He is an award-winning marketer and market researcher; an author; a broadcaster; and a journalist who relishes engaging with audiences. Prime Minister Justin Trudeau called him a “don’t miss” speaker.

Max’s entrepreneurial drive led him to found Youthography, the ground-breaking Millennial Marketing company. He is currently the Head of Planning for Publicis Toronto, the lead office of Canada’s biggest ad agency.

Over the course of his career, Max has worked on brands including Nike, Budweiser, Coca-Cola and everything in between. He won multiple awards for the ground-breaking anti-smoking campaign; and acts as an advisor for various charitable organizations and techspace start-ups. Max also sat on the Board of the Canada Media Fund, Canada’s largest single cultural endowment, for three years helping to transition it towards a more digital future.

When he’s not on stage, Max is on Entertainment Tonight or MTV talking about popular culture; speaking to the Wall Street Journal or NPR about organizational transformation or innovation; or writing about marketing and branding for Strategy and hosting their Agency of the Year awards.

Max’s presentations are filled with information and insights, actionable recommendations for your audience, extremely engaging entertainment, and customized content. His favourite thing in the world – after his family and the 1994 Montreal Expos – is to connect with an audience and help them learn, transform, and prosper.

Trends With Benefits

Max’s most popular presentation is an ever-evolving, customized speech about current trends and what they mean to your business or industry. “Trends with Benefits” looks at shifting demographics, new cultural trends, shifts in business and industry, and developing, disruptive technologies. Right now, “Trends with Benefits” features four big trends:

  • Millennials, who are incredibly important as a demographic because of their size and their impact on their boomer parents;
  • Sharing culture through the use of collaborative and asset-light technologies;
  • Real-life technologies like apps and 3D printing;
  • and changes in the Internet, through the growth of micro-social networks and the Internet of Things.

Innovate or Perish!

Change would be so easy if we could all see into the future. So how do we innovate as if we know what tomorrow will bring? Fostering and rewarding innovation is a tough thing to do, but now more than ever, staying on top depends on creating a culture of innovation. In this presentation, you’ll find out how to make innovation a priority in your workplace; how technology and innovation are linked; and why it’s important to abandon some of your most-used (and most-hated!) workplace practices right now, no matter how ingrained they are in your organization.

Understanding Youth

Canada’s most popular presentation on demystifying the most mysterious of demographics! A combination of statistics, primary research, insight, and anecdotes, this is an enormously entertaining, high-energy presentation that will unite your audience with a common understanding of how best to connect to young Canadians, from Generation Y to Z and beyond. Demographics and psychographics, values, social networks, youth culture and implications for young industry and organization are all a part of this customized presentation designed to help you understand today’s youth, whether you’re looking to connect to them as citizens, engage them in your workforce, or reach out to them as consumers. Understanding Youth is also available for US audiences with a full suite of American statistics, trends, and implications.

Custom Presentations

As a full-time strategist and planner, Max is constantly researching into new and different industries, consumer trends, and changes in the landscape – and delivering scores of presentations and reports to all sorts of different clients every year. If what you need is a customized presentation that addresses a very specific need or problem for your organization, then why not have something built just for you? Max will work with you to craft and deliver a customized keynote that delivers exactly what you need.