Former Fortune 500 executive Afdhel Aziz quit corporate life to tackle one of the biggest problems facing both individuals and organizations today — how to find purpose and meaning in their work and unlock the enormous power of business to do good in the world. He founded Conspiracy of Love, a purpose consultancy, where he now advises global giants like Adidas, Coca-Cola, and Sephora on how to unlock business growth through positive societal impact.
Aziz’s journey began after surviving a tsunami in his native Sri Lanka. This life-altering experience prompted him to seek a deeper purpose beyond the confines of corporate life. In 2017, he founded Conspiracy of Love, a B Corp certified global consultancy and AAPI-owned Minority Business, where he currently serves as Chief Purpose Officer. The company specializes in advising major corporations on finding new pathways to sustainable and inclusive growth by inspiring purpose within their employees and organizations.
Aziz’s impact extends far beyond the boardrooms of influential companies. As an international keynote speaker, he has graced stages in more than 30 countries, sharing his insights at leading corporations like Disney, Microsoft, JP Morgan Chase, and Gap. His presence has also been felt at prestigious events such as the United Nations, Cannes Lions, and the Fast Company Innovation Festival.
A bestselling author, Aziz has co-authored two books, Good is the New Cool: Market Like You Give a Damn and The Principles of Purpose. He’s also a regular contributor to Forbes and an award-winning poet, writer, and documentary filmmaker.