Movement Builder | Founder of the Spirit Bear Youth Coalition
Simon Jackson, who shot to fame as the founder of the Spirit Bear Youth Coalition when he was just 13 years old — is a storyteller, connector, and movement builder committed to improving our public discourse about the natural world. Discussing his personal story, as well as the intricacies of founding a non-profit, and navigating both business and politics, Jackson inspires audiences to realize the “power of one” to encourage change and challenges citizens to re-think how we tackle complex environmental challenges.
Jackson led the campaign to save the spirit bear for two decades, uniting the voices of six million young people, and helping create the largest land protection measure in North American history. For his efforts, he was named a Hero for the Planet by Time Magazine and was the inspiration for the movie, Spirit Bear: The Simon Jackson Story.
Today, Jackson is the co-founder of Nature Labs – a virtual, storytelling-driven high school textbook that helps students build a foundation of nature literacy to aid them in all that they do. By making education and nature more relevant and more engaging, Nature Labs aims to build the critical thinking skills necessary to create a more thoughtful citizenry and a more creative workforce—one that strives to find a better balance between the needs of people and nature.