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Erin Bury

Co-Founder and CEO, Willful | Tech Expert | Startup Fanatic

Erin Bury
The Rise of the Chat Bot
Why Build a Bot?
How Companies Should Keep Tabs on Tech Trends
Perfecting Personal Branding
Erin
Erin Bury
The Rise of the Chat Bot
Why Build a Bot?
How Companies Should Keep Tabs on Tech Trends
Perfecting Personal Branding

Named one of Bay Street Bull’s “2021 Women of the Year”, Erin Bury is one of Canada’s top female entrepreneurs as the co-founder and CEO at Willful. She is also a startup advisor and former marketer and technology journalist. Bury shows audiences how to apply entrepreneurial skills to a business of any size, leverage digital trends for business success, and create killer hybrid work cultures.

At Willful, an online estate planning platform, Bury drives the company’s mission to make it easier for Canadians to prepare for and deal with death in a digital age. She recently went head-to-head with CBC’s Dragons, securing a deal for her company in season 16 of Dragons’ Den. Willful was also named one of Bay Street Bull’s “Power 50” companies in 2021.

Prior to Willful, Bury spent six years as managing director of boutique marketing agency, Eighty-Eight, where she worked with big brands including Sony Pictures Television, Telus, and PayPal, as well as countless startups. Before joining Eighty-Eight, Bury was a tech journalist at startup publication BetaKit, and the director of communications at Sprouter, which was acquired by one of Canada’s largest media companies.

A journalism graduate, Bury is a former Financial Post columnist and CTV News tech commentator. She has also written for publications such as The Globe and Mail and TechCrunch, and comments frequently in the media on marketing and entrepreneurship. She has been featured in The New York Times, Forbes, CBC, Toronto Star, and Inc. Magazine, and was named one of Marketing Magazine’s “Top 30 Under 30”.

Bury has spoken at conferences and events across North America, including Haste & Hustle, CTAConf, Content Marketing Conference, and the Profit W100. She is also a skilled event host, moderator, and interviewer. She has interviewed leading executives and entrepreneurs on-stage including Shark Tank investor Mark Cuban.

In her spare time, Bury is the co-founder of The County Wine Tours, a bicycle wine tour company based in Prince Edward County. She also advises multiple startups, including podcasting platform Quill. She serves on the board for Save the Children Canada and is co-chair of the #Tech4SickKids initiative for SickKids Hospital.

Speaking topics

Presentations listed below include in-person and virtual keynotes, as well as workshops, fireside chats, and other presentation formats.

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Client reviews

  • Erin Bury was a perfect fit for our annual, small business event, which had the theme of: “future-proofing your business”. She is so knowledgeable when it comes to the latest digital trends and her stories were so rewarding to hear. The audience was fully engaged and our small business owners truly benefited from her presentation. She was such a delight to have and so down to earth!

  • Erin is as knowledgeable about the changing business landscape as she is passionate about sharing her thoughts on the subject. After hearing her speak for the first time, I didn’t just take notes. I booked her. Needless to say, she did not disappoint. Smart, savvy, insightful. And a total pro every time she takes the stage.

  • We’ve had Erin involved as a speaker on two separate occasions over the past four years—once a keynote in a breakout session, once as a moderator/MC for an entire conference. There are few people in Toronto who are better at engaging the audience, conducting a proper interview, and in our case, understanding the startup tech industry. She’s an absolute pro. Anytime we have her on stage, the feedback from the audience is terrific.

  • Erin Bury was a great addition to the speaker lineup at our event. She contributed a valuable talk that was directly tied to the audience She outlined real world applications that they could deploy immediately. She spoke with enthusiasm and truly owned the stage. Her support for the event, as a whole was also exceptional.

  • Wow – Erin is incredible. She really held the conversation well, moderated our poll question to a T, and managed the Q&A period flawlessly. I liked that she brought in her own experience, brought it down to earth for the audience and included a couple of jokes, and was overall, super easy and seamless to work with.

    What an incredible recommendation, we, as well as our partner for this webcast couldn’t be happier!

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