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Simon Sinek

Renowned Leadership Expert | Author of Start With Why and The Infinite Game

TED 2014 - Vancouver
Simon Sinek at TED 2014, Photo by James Duncan Davidson
Circle of Safety
Simon Sinek
Leaders Eat Last
Simon Sinek
99% Conference - If You Don't Understand People, You Don't Understand Business
TED Puget Sound: How Great Leaders Inspire Action
Why University
Simon
Simon Sinek at TED 2014, Photo by James Duncan Davidson
Simon Sinek
Simon Sinek
Simon
TED 2014 - Vancouver
Simon Sinek at TED 2014, Photo by James Duncan Davidson
Circle of Safety
Simon Sinek
Leaders Eat Last
Simon Sinek
99% Conference - If You Don't Understand People, You Don't Understand Business
TED Puget Sound: How Great Leaders Inspire Action
Why University

Described as “a visionary thinker with a rare intellect”, Simon Sinek is an unshakeable optimist who believes in a bright future and our ability to build it together. He envisions a world where the vast majority of people wake up every single morning feeling inspired, safe, and fulfilled by the work they do.

A trained ethnographer, Sinek is fascinated by the people and organizations that make the greatest and longest lasting impact. Over the years, he has discovered some remarkable patterns about how they think, act, and communicate, and also the environments in which people operate at their best.

Sinek may be best known for his TED Talk on the concept of “why”, which has been viewed over 60 million times, and his video on millennials in the workplace — which reached 80 million views in its fi­rst week and has gone on to be seen hundreds of millions of times.

Sinek’s unconventional and innovative views on business and leadership have attracted international attention, and he has met with a broad array of leaders and organizations in nearly every industry. He frequently works with different branches of the US Armed Forces and agencies of the US government, and is an adjunct staff member with the RAND Corporation — one of the most highly regarded think tanks in the world.

Sinek is the author of several bestselling books, including the global bestseller Start with Why and New York Times bestsellers, Leaders Eat Last and The Infi­nite Game. In partnership with Penguin Random House, Sinek publishes works by other inspiring thinkers and doers through his imprint, Optimism Press. He is also the host of the podcast, A Bit of Optimism, and the founder of The Optimism Company, a leadership learning and development agency.

In addition, Sinek is active in the arts and with not-for-pro­fit work, or what he likes to call the for-impact sector. In 2021, he founded The Curve, a diverse group of forward-thinking chiefs and sheriffs committed to reforming modern policing from the inside-out. Their purpose is to build a profession dedicated to protecting the vulnerable from harm while advancing a vision of a world in which all people feel justice is administered with dignity, equity, and fairness.

Speaking topics

Presentations listed below include in-person and virtual keynotes, as well as workshops, fireside chats, and other presentation formats.

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Client reviews

  • A quick note to say thank you for a powerful session yesterday. I feel like you gave me a language for something that I have been exploring and wrestling with for a long time as a marketer here – so thank you for the personal impact you have had on me. I also got incredible feedback from many participants about how inspired they are – even the video staff and bartender commented to me how powerful the session was! There seems to be a hunger for Why everywhere.

  • Thank you for taking the time to enlighten the Air Force’s newest senior leaders. Your candid perspective and clear insight will foster their success for many years and made this year’s program an outstanding success. The feedback we received from the group was unanimous—having you there was invaluable and memorable for each of them. Please accept my sincere appreciation for your contribution to this important forum.

  • Simon was one of the most impactful speakers at Birthing of Giants. After each of his 2 sessions, there was a bigger buzz than almost any other speaker over 7 years (and the speaker list is always incredible).

  • Your presentations to our audience at the Sales Summit was extraordinarily well received. Your insights touched a nerve here and left an indelible mark on those who were present. The evaluations were off the chart. Congratulations on a job well done.

  • As you took the stage, all were expecting the usual motivational message that historically closes all IOCs. Instead, your message was quite profound in its truth and clarity, presented in a manner that totally captivated our audience. The evaluations and feedback we received made it clear that many will continue to discuss and learn from what you shared long after we all returned home. Your message resonated with our conference delegates at a deeper level, which truly will effect significant change. It’s difficult to find the appropriate words to thank you for a presentation of such strength, clarity and value. Its applicability to all aspects of our lives, coupled with your stellar delivery, resulted in a compelling and unforgettable presentation that touched each of us deeply.

  • We had the best week with Simon and Monique, and only wish they lived closer so we could do more work together. Simon’s impact here was profound, and our audiences have flooded us with positive feedback. I’d go so far as to say that he’s the best speaker we’ve ever engaged. His knowledge and presentations were truly world class, but what was more impressive was his warmth, sincerity and sense of humour – these qualities are hard to find in someone of his calibre and it made our roles last week a true pleasure.

  • Simon’s presentation was fantastic. He had the attendees full attention, and during the Q&A there was no shortage of interaction. The attendees felt is was one of the best presentations they have been part of and were very appreciative that Simon would take time out of his schedule to present at an Apple event.

  • Sitting with a group of staff at headquarters, the room was so quiet you could hear a pin drop as people were intently listening, so pleased with Simon’s candid and authentic thought leadership. Simon patiently and caringly dealt with the diverse questions from our Vistage International community via webinar this morning. His wisdom and passion for innovation were easily apparent, as he adeptly glided into deep thought – regardless what was asked of him – and translated his responses into applications for us, for our business owners and CEOs, for our staffs and our Chairs who were eager to hear from the “Why” expert and author with the Golden Circle. He certainly stirred great interest in seeing him live in Dallas at the International Conference in January. I wrote four pages of notes, leaving with a quote from Simon that I believe we should incorporate in our theme, ThinkBIG. My big takeaway was this question: what can we do in our own community to inspire others to do what inspires them most? From that, according to Simon, springs innovation. Sitting next to our Chief Human Resources Officer, I noticed how moved he was when Simon spoke about caring more for people than the bottom line. He described the three ingredients for moving the organization in the direction toward our aspirations – our forever vision. I felt that Simon Sinek had connected with us, a great match for our values of trust, caring, challenge and growth.

    Thank you, Simon, for an inspiring morning with Vistage. The hour was a great investment of time.

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