Photo Credit: Andrew Dolgin

Simon Sinek

Renowned Leadership Expert | Author of Start With Why and The Infinite Game

Simon Sinek is an unshakable optimist. He believes in a bright future and our ability to build it together. Described as “a visionary thinker with a rare intellect,” Sinek teaches leaders and organizations how to inspire people, with a bold goal to help build a world in which the vast majority of people go home every day feeling inspired, safe, and fulfilled by their work.

A trained ethnographer, Sinek is fascinated by the people and organizations that make the greatest and longest lasting impact in the world. Over the years, he has discovered some remarkable patterns about how they think, act, and communicate, and the environments in which people operate at their natural best. He has devoted his life to sharing his thinking in order to help other leaders and organizations inspire action.

Sinek may be best known for popularizing the concept of “Why” in his first Ted Talk in 2009. It rose to become the second most watched TED Talk of all time, and remains in the top five today with nearly 50 million views. His interview on millennials in the workplace broke the internet in 2016, garnering over 80 million views in a week. It has now been viewed hundreds of millions of times, leading to Sinek being YouTube’s fifth most searched term in 2017.

An acclaimed author, Sinek has written five books, including the global bestseller, Start With Why; and the New York Times and Wall Street Journal bestsellers Leaders Eat Last and Together is Better. He is also the author of Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team, and his most recent book, The Infinite Game, also a New York Times and Wall Street Journal bestseller.

Sinek’s unconventional and innovative views on business and leadership have attracted international attention. From the airline industry to the entertainment industry, from finance to fashion, from big business to entrepreneurs and police forces, Sinek has been invited to meet with a broad array of leaders and organizations in nearly every industry. He has also had the honour of sharing his ideas with multiple agencies of the US government as well as senior leaders in the United States Air Force, Marine Corps, Navy, Army, and Coast Guard.

In addition, Sinek is an adjunct staff member of the RAND Corporation, one of the most highly regarded think tanks in the world. He is also active in the arts and in the not-for-profit world (though he prefers to call it the for-impact world).

The Infinite Game

How can we win a game that has no end?

The simple answer is we can’t. However, that’s exactly what so many companies are trying to do. The problem is, there is no such thing as “winning business.”

In a game with no finish line and no agreed upon rules or metrics it is impossible to “be number one,” “be the best” or “beat our competition.” In this Infinite Game, there is only ahead and behind. Leaders of organizations must understand the rules of the Infinite Game. Failure to do so dramatically increases the chance that they will set themselves on a path that eventually drains them of the will and resources to play at all. Eventually they will drop out of the game and no one will care. Their competition will just keep playing without them.

In his talk, Simon explores how understanding the rules of the Infinite Game is essential if any leader wants to stay ahead and outlast any competitor…forever.