Johnny Cupcakes

Speaking topics

Presentations listed below include in-person and virtual keynotes, as well as workshops, fireside chats, and other presentation formats.

• Building Brand Loyalty and Memorable Experiences

  With each new launch the hysteria around the “Johnny Cupcakes” brand continues to conquer the globe. The reaction goes from 10 block queues as anxious fans await for the shop to open to Cupcake tattoos — yes, permanent ones. In this awe-inducing presentation, Johnny “Cupcakes” Earle will educate you on how you too can create a wave of loyalty and obsession around your products, your business, and within your teams through the power of social media and experiential branding.

  Example Quotes: “I don’t sell merchandise, I sell memories. My merchandise is the by-product,” “If you want customer loyalty, you must be loyal to your customers,” “Humans thrive off of new experiences,” and “People have too many options, why will they choose you?”

  Optional Add-ons: Custom collaboration t-shirts with Johnny Cupcakes’ signature pastry box packaging, pop-up shop experience, creative consulting, and/or vinyl DJ set for an after party or networking event.

• Reimagining Marketing and Sales

  Johnny “Cupcakes” Earle touches on why one handwritten note, personalized gift, or community event could be more powerful than a cold email campaign to strangers. Johnny shares examples of how adding a dash of imagination and extra detail can drive a chunkier return on investment when it comes to marketing and sales, like when he rented a real coffin and hearse from a creepy guy on Craigslist to get delivered in for the nighttime release of his limited edition, VHS-packaged, Halloween movie themed t-shirts. This $220 vehicle rental attracted lifetime memories, created brand ambassadors, and garnered millions in free marketing as channel 4 news dedicated an entire segment to this release.

  Example Quotes: “Don’t check boxes, create new boxes to check”, “Achieve free digital marketing through delighting customers”, and “It’s not about B2B or B2C, it’s about H2H — human to human.”

  Optional Add-ons: Custom collaboration t-shirts with Johnny Cupcakes’ signature pastry box packaging, pop-up shop experience, creative consulting, and/or vinyl DJ set for an after party or networking event.

• Finding A Way

  So many ideas, so little resources! Some of the biggest business success stories were the product of dollar coffees and a loving parent’s garage — including Johnny Cupcakes. So, if you have the drive then this presentation will show you and your audience how to get behind the wheel and steer your organization into new territories and gently away from old ways!

  With utter conviction and complete passion Johnny “Cupcakes” Earle will talk leaders, entrepreneurs, marketers, and sales teams through the lessons he has learned on his journey to global domination — and arm them with easy-to-apply strategies for making their dreams a reality. Johnny shares dozens of ingredients to success, including the power of details, collaboration, and the art of rolling with the punches while learning to adapt.

  Example Quotes: “Failures are experiments, experimenting is how we grow,” “My ten-thousand-dollar mistakes inspire my one-hundred-thousand-dollar ideas,” and “Creative thinking must be applied in all aspects of every workforce.”

  Optional Add-ons: Custom collaboration t-shirts with Johnny Cupcakes’ signature pastry box packaging, pop-up shop experience, creative consulting, and/or vinyl DJ set for an after party or networking event.