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Johnny Cupcakes

CEO, Johnny Cupcakes | Award-Winning Entrepreneur and Brand Hysteria Expert

Johnny Cupcakes headshot Feb 2024
Demo Reel
Building Brand Hysteria
Johnny Cupcakes headshot Feb 2024
Demo Reel
Building Brand Hysteria

If you dream of inspiring cult-like brand loyalty — the kind that involves mile-long queues and even permanent tattoos — then Johnny “Cupcakes” Earle is for you. The founder of the world-renowned t-shirt brand Johnny Cupcakes, Johnny equips audiences with the blueprints for building brand loyalty, creating memorable experiences, and inspiring innovation.

Johnny’s bakery-themed, frosting-scented t-shirt shop has clothing displayed in refrigerators with orders pulled out of a secret, smoking oven! It’s a true Willy Wonka-esque experience that sees some people walking out with a t-shirt and others hangry and empty-handed — but 100% of them leave with a memory and a story to share. Despite being in one of the most difficult product categories to stand-out in, Johnny’s strategy to create a unique brand experience has earned him customers that loyally line-up around the block, time and time again, to sport his logo on their clothing.

With global pop-ups, thousands of customers with his logo tattooed on themselves, people who camp out for his products, and high-profile collaborations with giants such as The Simpsons, Power Rangers, and Nickelodeon, Johnny was named “America’s #1 Young Entrepreneur” by Business Week and “Top Innovator in Retail” by The Boston Globe. He has also been recognized four years in a row in the Inc. 500/5000 list of fastest growing independent companies in America.

Johnny has also been featured in media such as MTV, NPR, Forbes, WIRED, Newsweek, and as a case study in several branding and business books. He is a TEDx speaker whose past clients include Apple, L’Oreal, Disney, IBM, Audi, Harvard University, Wieden+Kennedy, Marriott, and P&G.

Speaking topics

Presentations listed below include in-person and virtual keynotes, as well as workshops, fireside chats, and other presentation formats.

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Client reviews

  • Run – don’t walk – to hire Johnny to speak at your event! The recipe is simple: mix equal parts incredible story and unbridled energy; add dashes of humor, creativity and passion; sprinkle with joyful nuttiness…and what you and your attendees are left with is an hour they will never forget. Pump up your own team; wow an external audience – there are so many settings where this man will ABSOLUTELY CRUSH IT.

  • Johnny was an excellent speaker — informative, funny and inspiring. His personal story and experience were interesting, and the broader relevance of following one’s passion to achieve success!

  • With tales of entrepreneurial derring-do, Johnny Cupcakes speaks with passion, insight and hard-earned experience. This is business building from the horse’s mouth.

  • Johnny held the attention of every person in the room! Many members in the audience were long-time business owners who commented that even though they have been in business for years, they learned quite a bit from his presentation!

  • Johnny is a supreme storyteller. Engaging, funny and real, the advice he imparts is relevant and practical to everyone from students to top CEO’s. I’ve never seen an audience so charged with passion!

  • At our annual company inspiration day, Johnny inspired me to have more fun with my company!

  • If you are looking for an out-of-the-box thinker that can engage seasoned professionals along with young adults through his road to success story, Johnny Cupcakes is your guy! We are still getting positive feedback! 5 STARS!

  • We have worked with over 1,000 speakers over the last 12 years, and can safely say that Johnny Cupcakes is one of our favorites! Sincere, down-to-earth, motivational––a true pleasure to watch and a crowd favorite!

  • When Johnny Cupcakes spoke at Inc’s GROWCO conference, I didn’t know what to expect, but our people assured me he was a good speaker. That turned out to be a drastic understatement. Putting him on the agenda was one of the best decisions!

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