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Pam August

Former Director, Culture Activation at WestJet

Pam August
Speaker Reel
Pam August
Speaker Reel

Visionary, purpose-driven leaders recognize that there is untapped potential in their organizations. When this potential is left unrealized, it can lead to misalignment between an organization’s brand promise (external experience) and culture (internal experience). Through her high-energy keynotes, Pam August helps leaders and their teams unlock this potential to see transformational results. She equips audiences with practical strategies to help activate potential, at home and work, for greater performance and impact.

August was the Director, Culture Activation at WestJet, where for 14 years she was a fierce champion and developer of people and culture as a key enabler of strategic success. Today, she is a trusted partner for high-performance organizations around the world through her consulting firm, Connecting Potential. Her first book, Potential: How to Connect What’s Already There for Exponential Impact, will be available May 2024.

With a background in leading culture development and experience working with diverse organizations, August knows what it takes to uncover, align, and activate the best of what organizations already are and what they want to develop into. She brings deep insight and appreciation for what it takes to influence change and the energy and discipline it takes to see it through.

August is a sought-after guide, facilitator, coach, and co-creator with a strong foundation of lifelong learning. She has a Bachelor of Adult Education, a Master of Arts in Leadership, and certification as an Organization and Relationships Systems (ORSC) and Brain-Based Coach.

Speaking topics

Presentations listed below include in-person and virtual keynotes, as well as workshops, fireside chats, and other presentation formats.

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Client reviews

  • Pam was one of our most impactful speakers at Blanchard’s global summit.  Pam’s stage presence is so compelling – authentic, sincere, engaging, and a deep subject matter expert.  The audience was not only inspired and entertained, we all left with new knowledge that was immediately actionable in our work and life.  We look forward to an opportunity for Pam to speak again at any of our future events.

  • As our keynote speaker at the HR NETWORK Strategic Workforce Planning Conference in 2019, Pam both inspired and activated us with her insightful messages and real life examples. Her energy is incredible and she had our audience gripped throughout her keynote speech and wanting more when she’d finished, which made our conference a truly memorable event for all our delegates and guests.

  • We have worked with Pam on several of our strategic leadership forums with our management teams and we love working with her! She is collaborative, insightful, and brings a high level of knowledge and energy. Pam’s skill around developing a strong curriculum coupled with her ability to engage and deliver makes it easy for us to achieve our goals and objectives. I would not hesitate recommending Pam.

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