Shawn Casemore

The biggest challenge most companies face today is that they use transactional selling. They push their sales team to consistently hunt for new sales opportunities rather than focus on increasing their total customer sale value through a predictable and repeatable method to capitalize on existing customer relationships.

Consider this book a much-needed guide to shifting your organization from transactional selling to embracing a sales method that will explode your sales revenue and engage your entire organization.

Why?

Prospects are more challenging to reach than ever; work-from-home schedules, anti-spam legislation, and visitor restrictions make it increasingly difficult for your sales team to do what you want them to do—sell.

Worse yet, when they make a sale, they often feel like they burden the rest of the organization. Complaints about unachievable delivery dates, unacceptable terms, or insufficient profit result in a clear divide between sales and everyone else.

The result? A slow erosion of your sales and an increased likelihood that your sales team will soon be searching for a different career. This book flips the script on how you sell, providing simple strategies that can double, triple, or even quadruple your sales revenue.

In this book, Shawn shares:

• Why Your Company Isn’t Multiplying Sales Today
• How to Win the Race to Capture New Customers (the ingredient you’re missing!)
• Overcoming the Sales Time Paradox
• The Five Upsell Opportunities for Every Customer
• Six Rules for Complimentary Cross-Sells
• Building and Introducing a Sales-Centric Culture
• And much, much more!

What are the secrets behind well-known companies like Salesforce, Whirlpool, and Cintas’s ability to be repeatedly recognized for their top sales performance? What do they do that sets them apart from their competition, allowing them to increase sales revenue year over year?

It’s not due to their ability to master online sales funnels or introduce software that automates their sales process. Instead, these companies dominate their markets because they continually elevate their sales team’s skills and performance to an unstoppable level.

This comprehensive book is written for sales executives, leaders, and managers. If you lead a sales team and want to improve their sales performance without being forced to invest in new technology, hire more employees, or completely restructure your existing sales team, then this book is for you.

Based on his work with sales leaders from around the globe, Shawn Casemore shares a proven model for building, structuring, and improving a sales team’s performance. This model is effective regardless of the product or service sold, industry served, or sales leader’s experience.

To say that selling in today’s economy has changed would be an understatement. Today’s buyers are spending less and less time with sales, preferring to do their research from afar.

These shifts require today’s sales professionals to apply a new system to maximize their selling potential. Prospecting, nurturing leads, converting new opportunities, and adding value all require different methods, resources, and skills than what was considered acceptable only a few short years ago.

This comprehensive book on sales addresses the shifts that sales professionals and their organizations need to make to sell in today’s economy. It provides insights and proven strategies for sales professionals, sales executives, leaders, and business owners — anyone who desires to increase their sales rapidly and sustainably without investing significant time or money.

Based on his work with high-performing sales teams globally, Shawn Casemore introduces the reader to a new model to create an environment of Unstoppable Sales — sharing the strategies and tactics of how top-performing sales professionals have continued to increase their sales year over year despite the economy.

Regardless of the sector your organization operates within or its size, increasing employee performance, building customer loyalty, and growing revenue are likely your top priorities.

How can you continually improve your employees’ morale and performance in a sustainable way? How can you stay ahead of your customers’ ever-changing needs without spending a fortune on technology? How will you survive financially amidst the rising costs of retaining talent, attracting customers, and introducing technology?

Whether you are a CEO, executive, or entrepreneur, in The Unstoppable Organization, Shawn Casemore will show you how to master the trilogy of success for unsurpassed performance as he shares insights, examples, and proven practices to:

• Engage your people to increase their productivity and morale.
• Empower your customers to become invested in and loyal ambassadors of your brand.
• Gain clarity on where you should invest in order to achieve the highest possible ROI.
• ncrease creativity within your organization to tackle and overcome emerging challenges.
• Prepare for the next generation of employees and customers.

Building and sustaining a highly competitive and profitable organization can be complex and confusing, but it needn’t be. The Unstoppable Organization shares insights and examples of dozens of companies who are growing leaps and bounds over their competition, all with a stabilized and highly engaged workforce who help them connect and satisfy their customers each and every day.

This practical guide from an experienced leader in Operational Management fuses traditional operational tactics with the popular growing field of employee empowerment. This unique, integrated approach has proven to be the best method for surviving in the toughest of markets―and beating the competition at their own game.

With Operational Empowerment, you can:

• Build a continuous improvement community that works for everyone
• Help your employees connect with a powerful shared vision
• Transform your culture and drive innovation from within
• Repeat and sustain peak performance and productivity
• Transition from thinking to doing
• Focus on what your customers and employees really want
• Tap into the greatest resource you will ever have: your people

Instead of looking for inspiration in other businesses’ best practices, author Shawn Casemore urges you to seek ideas and solutions internally―by engaging your own employees and challenging them to consistently introduce improvements that make their jobs easier, and your organization more productive. You’ll learn how to implement a structured approach to performance and productivity that disrupts the silo mentality, drives innovation, encourages collaboration, and empowers employees―to reach even higher levels of operational excellence. Along the way, you’ll find illuminating case studies of the world’s most empowering employers, from Black & Decker and PepsiCo to McDonald’s and Amazon. And you’ll discover proven strategies to turn simple human connections into company-wide initiatives that will inspire every employee to be the best they can possibly be.

More than any other management guide, Operational Empowerment shows forward-thinking leaders how to build a continuous improvement community that thrives on personal engagement―and survives on commitment and autonomy.