Denise Lee Yohn

Speaking topics

Presentations listed below include in-person and virtual keynotes, as well as workshops, fireside chats, and other presentation formats.

• Ready and Resilient: Leading Through Challenge and Change

  The new world of work in 2022 requires leaders to lead differently. Emotional intelligence, people development and engagement, and the ability to align short-term changes with long-term goals are the new leadership competencies you need now. Denise Lee Yohn shows how to navigate the way work and business has changed and lead your organization to greatness.

  Drawing upon her work with business leaders around the world through financial crises and major disruptions, Yohn has cracked the code on leadership and will teach you:

  • The roadmap for aligning and motivating your workforce and addressing employees’ elevated expectations.
  • How to develop organizational resilience and agility.
  • How to inspire confidence and instill clarity so employees are productive now and prepared for what’s next.

• Employee Experience Disrupted

  Employee experience has been disrupted and a new work reality is emerging. Now that employees work from home, are stressed and distracted, and demand authentic diversity and inclusion, leaders must rethink their approach to organizational culture and employee engagement.

  Denise Lee Yohn, author of FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, shows audiences how to ensure their workforce is engaged and productive today and ready for tomorrow.

  Audiences will learn:

  • How to design employee experiences that address today’s challenges and anticipate the future of work.
  • The tools to engage employees with empathy and motivate them with meaning.
  • How to transform your culture and avoid common culture-building mistakes.

• Brand Leadership: How to Breakthrough, Blaze New Trails, and Build a Great Brand

  New market conditions require your brand to be more authentic, powerful, and valuable than ever before. The bestselling author of What Great Brands Do, Denise Lee Yohn shows how great brands inspire trust, establish competitive advantage, and lead their field.

  Drawing from case studies, analyses, and interviews with business leaders from the world’s leading brands, Yohn shows audiences:

  • The seven actions that successful brands consistently implement to achieve brand leadership.
  • How to cultivate sustained customer and employee engagement and loyalty.
  • The proven tools and templates for positioning your brand and delivering superior customer experiences.

• The Fusion Formula: Brand + Culture = Results

  Forget everything you think you know about workplace culture!  You don’t need perks and parties; you need engaged employees who produce the right results and help you build a great brand. Denise Lee Yohn shows audiences how to infuse culture with their core brand values and align their people with their unique brand identity to produce a healthy organization and a valuable brand.

  Drawing from her book, FUSION, Yohn shares the secrets behind the world’s greatest organizations and lays out the leadership playbook for achieving the brand-culture fusion needed to power performance and future-proof your business.

• Ignite Experience: Fuse Customer Experience and Employee Experience to Drive Your Growth

  Customer experience is the new competitive battlefield where customer loyalty is won or lost. And among employees, the war for talent is intensifying. How do you win on both fronts? Denise lee Yohn shows audiences how to align and integrate employee and customer experience and unleash their combined power to fuel growth.

  Yohn lays out the complete game plan needed to win the hearts and minds of customers and employees. Audiences will learn how to design and deliver employee experiences that fully engage and translate into customer experience excellence.

• Extraordinary Experiences: How to Win Customers' Hearts and Dollars

  How do some companies break through the clutter; compete with bigger, better-resourced competitors; and manage to grow and thrive when so many others fail?  They earn customer love and loyalty through extraordinary experiences.

  Denise Lee Yohn gives audiences the complete blueprint for creatively designing and consistently delivering customer experiences that win over customers for life. Learn how to get the edge that everyone else wants and excel at customer experience.

• What Great Salespeople Do

  If you’re worried about how the role of sales and selling is changing, you need to know what the best salespeople do to succeed in this new business environment. Denise Lee Yohn shows audiences that great salespeople do what great brands do. She illustrates how to innovate — not imitate, how to create extraordinary experiences that embody your brand, and how to cultivate strong, emotional connections with customers.

  Audiences will leave inspired to engage with clients in new ways that cut out competitors and create long-term business success. Learn why and how the most effective salespeople operate as brand evangelists — and how you can too to win the new sales game.

• Brand-Building Isn't Just for the Big Guys

  It’s true!  You don’t have to be big to be great. Even if you’re an entrepreneur who’s short on time and money, you can build a brand that stands out and has a big impact.

  Denise Lee Yohn shows audiences what’s needed to beat the big guys at their own game. She reveals the Minimum Viable Brand (MVB) framework and how to lay the foundation for getting traction in a crowded, cluttered marketplace. Learn the six “What’s” that every start-up and small business must answer — and how the most successful entrepreneurs have built powerful, profitable brands.

• Workshop: Operationalize Your Values

  Take your core values from words on a page to the driving force of your organization with an outcomes-oriented workshop led by Denise Lee Yohn.

  Participants engage in powerful exercises and facilitated discussions that enable them to identify the attitudes and actions they need to live out their core values on a daily basis.  They develop a shared understanding of what the values mean, why they’re important, and how to work together to interpret and deliver on them.

  Ignite the power of your core values to focus, align, and empower your organization.

• Workshop: Build a Breakthrough Brand with a Clear Competitive Positioning

  A clear, definitive competitive brand positioning is essential to brand building. It defines who you’re selling to, what your business scope is, and what you do to create value for your customers. It provides strategic guidance on product development, pricing, messaging, and more. In this hands-on workshop, Denise Lee Yohn shows participants how to craft a competitive brand positioning, including:

  • The most effective way to identify and define target segment(s).
  • How to determine an appropriate competitive frame of reference.
  • Three strategies to establish meaningful and lasting differentiation.
  • The sources that achieve brand credibility among today’s savvy customers.