Now more than ever, business leaders are looking for fresh ideas and actionable strategies to help them stand out from the competition. Denise Lee Yohn inspires, informs, and instructs with a completely different way of thinking about business. Blending a fresh perspective and 25 years of experience working with world-class brands such as Sony and Frito-Lay, Yohn is a leading authority on building great brands and exceptional organizations.
Yohn initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Yohn went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards. Consulting clients have included Target, Oakley, Dunkin’ Donuts, and other leading companies.
As an influential speaker and writer, Yohn challenges audiences and readers to think differently about brand-building and brand leadership. She is a regular contributor to Harvard Business Review, Forbes, and Smartbrief on Leadership, and often writes for Fast Company, Entrepreneur, and [email protected], among others. Yohn is also called on by news media, including CNBC, FOX Business TV, The Wall Street Journal, and NPR, when they want an expert point-of-view on hot business issues.
Yohn is the bestselling author of What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest; Extraordinary Experiences: What Great Retail and Restaurant Brands Do; and her latest, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.
With her expertise and inspiring approach, Yohn is an in-demand keynote speaker. She has addressed business leaders around the world at corporate events with Facebook, NFL, and Lexus, and conferences such as International Consumer Electronics Show (CES), The Art of Marketing, and Sustainable Brands.