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Denise Lee Yohn

Brand-Building Expert | Bestselling Author

Speaker Reel
Virtual Speaker Message
Denise Lee Yohn
Extraordinary Experiences: How to Win Customers' Hearts and Dollars and use this video
TEDxSanDiego
Denise Lee Yohn
It's What's Inside That Counts
Denise
Denise Lee Yohn
Denise Lee Yohn
Speaker Reel
Virtual Speaker Message
Denise Lee Yohn
Extraordinary Experiences: How to Win Customers' Hearts and Dollars and use this video
TEDxSanDiego
Denise Lee Yohn
It's What's Inside That Counts

Now more than ever, business leaders are looking for fresh ideas and actionable strategies to help them stand out from the competition. Denise Lee Yohn inspires, informs, and instructs with a completely different way of thinking about business. Blending a fresh perspective and 25 years of experience working with world-class brands such as Sony and Frito-Lay, Yohn is a leading authority on building great brands and exceptional organizations.

Yohn initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Yohn went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards. Consulting clients have included Target, Oakley, Dunkin’ Donuts, and other leading companies.

As an influential speaker and writer, Yohn challenges audiences and readers to think differently about brand-building and brand leadership. She is a regular contributor to Harvard Business Review, Forbes, and Smartbrief on Leadership, and often writes for Fast Company, Entrepreneur, and Knowledge@Wharton, among others. Yohn is also called on by news media, including CNBC, FOX Business TV, The Wall Street Journal, and NPR, when they want an expert point-of-view on hot business issues.

Yohn is the bestselling author of What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest; Extraordinary Experiences: What Great Retail and Restaurant Brands Do; and her latest, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.

With her expertise and inspiring approach, Yohn is an in-demand keynote speaker. She has addressed business leaders around the world at corporate events with Facebook, NFL, and Lexus, and conferences such as International Consumer Electronics Show (CES), The Art of Marketing, and Sustainable Brands.

Speaking topics

Presentations listed below include in-person and virtual keynotes, as well as workshops, fireside chats, and other presentation formats.

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Client reviews

  • Our goal for conferences and events is to “engage, enlighten and entertain”, and boy, did Denise deliver on all three! She arduously prepared for our group’s event, conducting numerous interviews with people from across our enterprise so that she knew us, understood our challenges and how her methodologies could be put to best effect. Our audience of independent distribution business owners and executives from large manufacturing companies loved her message, and took home immediately actionable insight for their businesses … they loved Denise!

  • We recently had Denise speak for a series of three events. She was nothing short of amazing in front of a very passionate and outspoken audience.  She did a fabulous job and really was able to relate it to the attendees and their industry.  Our client sincerely appreciated her being well versed in the industry she was speaking to. Because of this she got some hard questions and didn’t shy away from them.  She was an absolute pleasure to work with and we really enjoyed getting to know her.  She was fabulous!

  • You definitely made an impact…your talk provided us with a framework as to how to operationalize [our] brand to achieve our Billion Dollar vision.

  • Denise’s keynote took our customer summit to new heights… Her talk was inspiring and informative—worth every penny!

  • Denise was a fantastic opening keynote speaker for the Transformational CMO Assembly. This Assembly is one of our most prestigious events of the year and we are always in need of an innovative speaker to start things off on the right foot. Denise’s presentation skills, warm personality, and industry knowledge were all well received.

  • Her experience and insights were amazing and helped to make the conference a huge success. She is brilliant and entertaining—able to point out a unique twist or opportunity on what might otherwise be a very clinical case analysis.

  • Our attendees, who are owners of fast casual restaurants, learned a lot about social marketing from Denise. She’s a dynamic and engaging speaker and really tailored her presentations to our audience. Attendees left fired up!

  • We were privileged to have Denise serve as a panel member for our Brand Strategy breakouts. Her experience and insights were amazing and helped to make the conference a huge success. She is brilliant and entertaining – able to point out a unique twist or opportunity on what might otherwise be a very clinical case analysis.

  • Denise Yohn gave a stimulating talk to my Brand Management class at UCSD’s Rady School of Management. Students had great feedback about her practical techniques for clarifying brand essence and enjoyed learning that successful brands usually operate in transcendent emotional space. We hope to welcome her back again soon!

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