Denise Lee Yohn
Brand-Building Expert | Author of What Great Brands Do
Now more than ever, business leaders are looking for fresh ideas, new understanding, and actionable insights to jumpstart their business. Denise Lee Yohn inspires, informs, and instructs them with a completely different way of thinking about their business. Blending a fresh perspective, twenty-five years of experience working with world-class brands including Sony and Frito-Lay, and a talent for inspiring audiences, Denise is a leading authority on building and positioning exceptional brands.
Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards.
An influential speaker and writer, Denise enjoys challenging audiences and readers to think differently about brand-building. She is a regular contributor to Harvard Business Review, Forbes, and FOX Business TV, and she contributes the monthly column Brand New Perspectives to QSR Magazine. She has been quoted by The New York Times, Wall Street Journal, Globe and Mail, and more. In 2008, she launched her blog, Brand-as-Business Bites, which the Marketing Executives Networking Group named as one of the “Top 20 Marketing Blogs.” Denise also penned the book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass).
Denise is a sought-after expert and an electrifying speaker who teaches and inspires her audiences with provocative insights, powerful case studies, and practical tools and approaches to implement right away. From national conferences to CEO peer groups to corporate meetings, Denise’s audiences learn how to transform their organizations and their brands.