Denise Lee Yohn
Brand-Building Expert | Author of What Great Brands Do
Now more than ever, business leaders are looking for fresh ideas, new understanding, and actionable insights to jumpstart their business. Denise Lee Yohn inspires, informs, and instructs them with a completely different way of thinking about their business. Blending a fresh perspective, twenty-five years of experience working with world-class brands including Sony and Frito-Lay, and a talent for inspiring audiences, Yohn is a leading authority on building and positioning exceptional brands.
Yohn initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Yohn went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards. Consulting clients have included Target, Oakley, Dunkin’ Donuts, and other leading companies.
An influential speaker and writer, Yohn enjoys challenging audiences and readers to think differently about brand-building. She is a regular contributor to Harvard Business Review and Forbes, and often writes for Fast Company, Entrepreneur, [email protected], Seeking Alpha, QSR Magazine, among others. Yohn is also called on by media outlets such as CNBC, FOX Business TV, The Walls Street Journal, and NPR, when they want an expert point-of-view on hot business issues.
Yohn is the bestselling author of three books: What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest; Extraordinary Experiences: What Great Retail and Restaurant Brands Do (e-book); and her latest, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.
Yohn teaches and inspires her audiences with provocative insights, powerful case studies, and practical tools and approaches to implement right away. She has addressed business leaders around the world at corporate events such as Facebook, NFL, and Lexus, and conferences including International Consumer Electronics Show (CES), The Art of Marketing, and Sustainable Brands.