Bruce Sellery

Bruce Sellery

Business Journalist | CEO, Credit Canada | Bestselling Author

Business journalist, television host, and non-profit CEO Bruce Sellery is on a mission to help people get a handle on their money so they can live the life they want. The bestselling author of Moolala: Why Smart People Do Dumb Things with Their Money (and What You Can Do About It), Sellery is a thought leader in financial literacy and engages audiences in a smart, fun, high energy way as an in-demand keynote speaker, emcee, and host.

Sellery is currently the CEO of Credit Canada, the oldest non-profit credit counselling agency in the country. He is also the national money columnist for CBC Radio, a regular contributor to the hit TV show Cityline, the host of the weekly Moolala radio show and podcast on SiriusXM, and the author of two bestselling books. In addition, Sellery delivers entertaining, inspiring, and insightful keynotes; emcees major business conferences; and facilitates meaningful panel discussions.

Prior to this, Sellery was the host of Million Dollar Neighborhood on the Oprah Winfrey Network, a contributor to The Exchange on CBC Television, and a columnist for MoneySense. He also spent 10 years with BNN Bloomberg, anchoring from both Toronto and New York City. Before his move into media, Sellery worked as a brand manager at Procter & Gamble.

Sellery serves on the advisory board of the Smith School of Business at Queen’s University, his alma mater, and is on the board of Venture for Canada. He is also the past-president of the Canadian Club of Toronto and former chair of Friends of Adoption Options.


Finding Your Financial Footing: The Four Steps You Need to Get a Handle on Your Moolala

The pandemic has put our physical, mental, and financial health under significant stress.  But despite the fear and uncertainty, there are many things that are still under our control.

In this presentation, Bruce Sellery will help you find your financial footing again.  Whether that means dealing with debt, putting a cash surplus to work, or getting organized on things like wills or insurance, he will provide insight, ideas, and inspiration.

Sellery has a deep understanding of personal finance, both the mechanics of it and the emotional dynamics that can disrupt the very best intentions. He is practical, non-judgmental, high energy, and fun.

At this event you will:

  • Gain new clarity on your financial priorities.
  • Create a simple plan of what to do next.
  • Become more confident in talking about money with family, friends, and advisors.
  • Be inspired to get into action immediately.

Becoming the “First Call”: How to Demonstrate the Value of Your Financial Advice

More than ever before, financial advisors must demonstrate the value of the advice they provide. New FinTech start-ups, regulatory changes, and increased competition have clients questioning whether they’re getting what they’re paying for.

In this keynote, Bruce Sellery will offer a new and compelling perspective on how to demonstrate your value and articulate it even more clearly. He will help you prove to clients, beyond any doubt, that you are the one to help them live the life they want, making you the “first call” they make when faced with a big decision.

Audiences will walk away with a better understanding of:

  • The keys to communication: How to talk about your value on your clients’ terms, so everyone is aligned on the plan, and more comfortable talking about money in general.
  • The higher-order needs:  Uncover your client’s deeper, emotionally driven higher-order needs, and then deliver on them in a holistic way, that drives trust, loyalty, and referrals.
  • The momentum builder: Take on a new, broader level of accountability for your client’s life, using your expert network to deliver on their dreams.

Emcee / Panel Moderator / Host

Bruce Sellery has spent two decades engaging audiences on television, radio, and at live events. He has emceed massive conferences, moderated lively panel discussions, and engaged in smart, intimate fireside chats with senior executives and thought leaders.

As a seasoned journalist, Sellery is always prepared, curious, and polished. He is also highly entertaining, charismatic, conversational, and comfortable on camera. The move to virtual events plays to his strengths as an experienced TV anchor.

Sellery has hosted events for the Investment Funds Institute of Canada, Canadian Credit Union Association, Mortgage Professionals Canada, Investor Relations Magazine Awards, Art of Leadership, Junior Achievement, and many of Canada’s largest pension funds and financial institutions.

Celebrity Services

Bruce Sellery is represented by The Spotlight Agency for sponsorships, endorsements, public relations and media spokesperson campaigns, product launches, voiceovers, celebrity appearances, and more.  Please visit The Spotlight Agency for more details.