Bruce Sellery

Bruce Sellery

Business Journalist | Bestselling Author of Moolala

Business journalist, television host and author Bruce Sellery is on a mission to help people get a handle on their money so they can live the life they want. He speaks, writes, consults and engages with audiences in a smart, fun, high energy way.

He is the national Money columnist for CBC Radio, a regular contributor to the hit TV show Cityline, and the host of the weekly Moolala radio show and podcast on SiriusXM. He has written two bestselling books including Moolala: Why Smart People Do Dumb Things with Their Money (and What You Can Do About It).

Bruce was previously the host of Million Dollar Neighborhood on the Oprah Winfrey Network, a contributor to The Exchange on CBC Television, and a columnist for MoneySense. He spent ten years with BNN Bloomberg, anchoring from both Toronto and New York City. Now, Bruce delivers entertaining, inspiring and insightful keynotes, emcees major business conferences, facilitates meaningful panel discussions, and consults to regulators, banks, credit unions and major corporations in the area of financial literacy.

Bruce is the Past-President of The Canadian Club of Toronto and serves on the Advisory Board of the Smith School of Business at Queen’s University, his alma mater. He started his career as a Brand Manager at Procter & Gamble.


Finding your Financial Footing: The 4 Steps You Need to Take to Get a Handle on Your Moolala

The pandemic has put our physical, mental and financial health under significant stress.  But despite the fear and uncertainty, there are many things that are still under our control.

In this presentation, Bruce Sellery will help you find your financial footing again.  Whether that means dealing with debt, putting a cash surplus to work, or getting organized on things like wills or insurance, he will provide insight, ideas and inspiration.

Bruce has a deep understanding of personal finance, both the mechanics of it, and the emotional dynamics that can disrupt the very best intentions.  He is practical, non-judgemental, high energy and fun.

At this event you will…

  • Gain new clarity on your financial priorities.
  • Create a simple plan of what to do next.
  • Become more confident in talking about money with family, friends and advisors.
  • Be inspired to get into action immediately.

Becoming the ‘First Call’: How to Demonstrate the Value of your Financial Advice

More than ever before, Financial Advisors must demonstrate the value of the advice they provide.  New FinTech start-ups, regulatory changes, and increased competition have clients questioning whether or not they are getting what they are paying for.

In this keynote, Bruce will offer a new and compelling perspective on how to demonstrate your value and articulate it even more clearly.  He will help you prove to clients, beyond any doubt, that you are the one to help them live the life they want, making you the “first call” they make when faced with a big decision.

Audiences will walk away with a better understanding of:

  • The Keys to Communication:  How to talk about your value on your clients’ terms, so everyone is aligned on the plan, and more comfortable talking about money in general.
  • The Higher-Order Needs:  Uncover your client’s deeper, emotionally-driven higher-order needs, and then deliver on them in a holistic way, that drives trust, loyalty and referrals.
  • The Momentum Builder:  Take on a new, broader level of accountability for your client’s life, using your expert network to deliver on their dreams.

Emcee / Panel Moderator / Host

Bruce Sellery has spent two decades engaging audiences on television, radio, and at live events.  He emcees massive conferences, moderates lively panel discussions and engages in smart, intimate fireside chats with senior executives and thought-leaders.

As a seasoned journalist, he is always prepared, curious and polished.  He is also highly entertaining, charismatic, conversational and comfortable on camera.  The move to virtual events plays to his strengths as an experience TV anchor.

Bruce has hosted events for the Investment Funds Institute of Canada, Canadian Credit Union Association, Mortgage Professionals Canada, Investor Relations Magazine Awards, Art of Leadership, Junior Achievement and many of Canada’s largest pension funds and financial institutions.

Finding your Financial Footing: The 4 Steps You Need to Take to Get a Handle on Your Moolala

The pandemic has put our physical, mental and financial health under significant stress.  But despite the fear and uncertainty, there are many things that are still under our control.

In this presentation, Bruce Sellery will help you find your financial footing again.  Whether that means dealing with debt, putting a cash surplus to work, or getting organized on things like wills or insurance, he will provide insight, ideas and inspiration.

Bruce has a deep understanding of personal finance, both the mechanics of it, and the emotional dynamics that can disrupt the very best intentions.  He is practical, non-judgemental, high energy and fun.

At this event you will…

  • Gain new clarity on your financial priorities.
  • Create a simple plan of what to do next.
  • Become more confident in talking about money with family, friends and advisors.
  • Be inspired to get into action immediately.

Becoming the ‘First Call’: How to Demonstrate the Value of your Financial Advice

More than ever before, Financial Advisors must demonstrate the value of the advice they provide.  New FinTech start-ups, regulatory changes, and increased competition have clients questioning whether or not they are getting what they are paying for.

In this keynote, Bruce will offer a new and compelling perspective on how to demonstrate your value and articulate it even more clearly.  He will help you prove to clients, beyond any doubt, that you are the one to help them live the life they want, making you the “first call” they make when faced with a big decision.

Audiences will walk away with a better understanding of:

  • The Keys to Communication:  How to talk about your value on your clients’ terms, so everyone is aligned on the plan, and more comfortable talking about money in general.
  • The Higher-Order Needs:  Uncover your client’s deeper, emotionally-driven higher-order needs, and then deliver on them in a holistic way, that drives trust, loyalty and referrals.
  • The Momentum Builder:  Take on a new, broader level of accountability for your client’s life, using your expert network to deliver on their dreams.

Emcee / Panel Moderator / Host

Bruce Sellery has spent two decades engaging audiences on television, radio, and at live events.  He emcees massive conferences, moderates lively panel discussions and engages in smart, intimate fireside chats with senior executives and thought-leaders.

As a seasoned journalist, he is always prepared, curious and polished.  He is also highly entertaining, charismatic, conversational and comfortable on camera.  The move to virtual events plays to his strengths as an experience TV anchor.

Bruce has hosted events for the Investment Funds Institute of Canada, Canadian Credit Union Association, Mortgage Professionals Canada, Investor Relations Magazine Awards, Art of Leadership, Junior Achievement and many of Canada’s largest pension funds and financial institutions.

Celebrity Services

Bruce Sellery is represented by The Spotlight Agency for sponsorships, endorsements, public relations and media spokesperson campaigns, product launches, voiceovers, celebrity appearances, and more.  Please visit The Spotlight Agency for more details.