Bruce Sellery

Bruce Sellery

Financial Journalist | Bestselling Author of Moolala

Business journalist and television host Bruce Sellery is on a mission to help people get a handle on their money so they can live the life they want. He speaks, writes, consults and uses every media format to engage audiences in a smart, fun, high energy way.

Bruce is the author of two bestselling books, including Moolala: Why Smart People Do Dumb Things with Their Money (and What You Can Do About It). He’s also the national Money columnist for CBC Radio, a regular contributor to the hit TV show Cityline, the host of the weekly Moolala radio show and podcast on SiriusXM, and is often a featured guest on media outlets across North America including Breakfast Television, CNN, and MSNBC.

Previously, Bruce was the host of The Exchange on CBC Television, and the reality TV show Million Dollar Neighbourhood on the Oprah Winfrey Network (OWN). He also spent 10 years as an anchor for BNN Bloomberg in Toronto and as the network’s Bureau Chief in New York City. Now, Bruce delivers insightful keynotes, emcees leading business conferences, facilitates meaningful discussions, and frequently consults to regulators, financial institutions, and large corporations.

Bruce is a graduate of the Queen’s University School of Business in Kingston, Ontario, where he majored in marketing and international business, and currently serves on its advisory board.

Moolala: Why Smart People Do Dumb Things with Their Money (And What You Can Do About It)

Moolala is an optimistic and fun keynote that focuses on inspiring people to get a handle on their money so they can live the life they want.  Bruce Sellery will help your audience:

  • Get clarity on what’s happening with their money, and help them set priorities about what to work on first.
  • Create a simple plan they can implement immediately, without making personal finance their new hobby.
  • Be inspired to get off their duff and take action on what matters most.

Becoming the ‘First Call’: How to Demonstrate the Value of your Financial Advice

More than ever before, Financial Advisors must demonstrate the value of the advice they provide.  New FinTech start-ups, regulatory changes, and increased competition have clients questioning whether or not they are getting what they are paying for.


In this keynote, Bruce will offer a new and compelling perspective on how to demonstrate your value and articulate it even more clearly.  He will help you prove to clients, beyond any doubt, that you are the one to help them live the life they want, making you the “first call” they make when faced with a big decision.

Audiences will walk away with a better understanding of:

  • The Keys to Communication:  How to talk about your value on your clients’ terms, so everyone is aligned on the plan, and more comfortable talking about money in general.
  • The Higher-Order Needs:  Uncover your client’s deeper, emotionally-driven higher-order needs, and then deliver on them in a holistic way, that drives trust, loyalty and referrals.
  • The Momentum Builder:  Take on a new, broader level of accountability for your client’s life, using your expert network to deliver on their dreams.

Emcee / Moderator / Host

Bruce Sellery has spent two decades engaging audiences on television, radio, and at live events.  He is often called upon to emcee conferences and moderate panel discussions and fireside chats with senior executives. He’s as prepared as a seasoned journalist, as polished as a TV anchor, as curious as a researcher, as inclusive and interactive as a talk show host and as conversational as a good friend.

It’s called “TV without Cameras”.  Bruce brings all the research and preparation that goes into a live television show, plus the energy and charisma required to keep audiences engaged.  He has brought his Emcee skills to the Investment Funds Institute of Canada, Canadian Credit Union Association, Mortgage Professionals Canada, Investor Relations Magazine Awards, Electrical Safety Authority, Art of Leadership series, and many of Canada’s largest pension funds and financial institutions.

Audience members will:

  • Engage at a new level, feeling that they have had a chance to participate versus just observe and take notes.
  • Have a better sense of who the panelists are as people.
  • Leave the room feeling inspired and having had some fun.

Finding Your Financial Footing: Supporting Your People Through Challenging Times

Now more than ever, the pandemic has put our physical, mental, and financial health under stress. Many have lost their jobs or possibly businesses, or are simply looking at the stock market and wondering how they will ever retire.

Bruce Sellery helps people find their financial footing by addressing their fears head on, providing clear actions to take and adding some levity along the way, through two virtual offerings:

1. Keynote: Sellery will customize a virtual presentation to meet the needs of your specific audience and to ensure he addresses their key questions about their financial future.

2. Town Hall: Sellery will deliver a shortened version of his keynote, then moderate a “town hall” event that can include a number of different voices or experts to address several different topics, concerns, etc. For example:

  • A pension provider representative to answer questions related to retirement.
  • An EAP partner to talk about managing stress during this time.
  • A CEO/CFO to address the organization’s future and peoples’ role in it.

Celebrity Services

Bruce Sellery is represented by The Spotlight Agency for sponsorships, endorsements, public relations and media spokesperson campaigns, product launches, voiceovers, celebrity appearances, and more.  Please visit The Spotlight Agency for more details.