Dr. John Izzo

Speaker, L&D, Digital


Dr. John Izzo

Bestselling Author | Business Visionary

Dr. John Izzo helps companies maximize their potential from the ground up. For over 20 years, Dr. Izzo has worked with thousands of leaders around the world, on employee-engagement strategies and brand transformations. He has been a pioneer in employee engagement, leading change, shifting employee and consumer values and corporate social responsibility, and is known for his hard hitting practical content, his inspirational storytelling and the lasting impact he has on organizations.

Dr. Izzo has advised some of the best companies in the world on activating purpose including DuPont, TELUS, Manulife, McDonald’s, Tim Horton’s, SAPA, RBC, Lockheed Martin, Qantas Airlines, Humana, Microsoft and the Mayo Clinic.

He is the bestselling author of seven books, including the international bestsellers Awakening Corporate Soul, Values Shift, The Five Secrets You Must Discover Before You Die, Stepping Up, and The Five Thieves of Happiness. His next book, The Purpose Gap, is scheduled for release in 2018.

Frequently profiled in the media, Dr. Izzo has been profiled by the likes of Fast Company, PBS, CBC, The Wall Street Journal, CNN, and Inc. magazine.

Dr. Izzo is an adjunct professor at the University of British Columbia, where he is a co-founder of The Men’s Initiative, which is dedicated to creating a more equitable, compassionate, and sustainable world through enhancing the well-being and integrity of men. He also serves on the Advisory Board of Sustainable Brands.


The Purpose Revolution: Differentiating Your Brand in the Age of Disruption

Companies today struggle to find a place of true differentiation that grows lasting competitive advantage. Differentiating by products, service, or price is becoming more difficult in an age of fierce global competition. What’s even more disturbing is that consumers say they wouldn’t care if 70% of brands they buy from disappeared!

The good news is that there is a great source of brand advantage emerging that few companies are taking advantage of: the desire for Purpose. There is a revolution of expectations happening globally among customers and employees, and this shift represents perhaps the greatest opportunity to grow your brand. Dr. John Izzo calls this The Purpose Revolution. Research shows that brands that truly connect customer to their purpose have much higher levels of loyalty.

Over 80% of consumers say that they want to buy from companies that are improving society and planet. Over 35% of these consumers are highly motivated by purpose and are demonstrating a willingness to pay a premium for brands that they believe in. This trend towards buying with purpose is global, it’s growing fast, and the smartest brands in the world are already reaping the benefits.

In this powerful keynote or workshop based on his book The Purpose Revolution (How Leaders Create Engagement & Competitive Advantage in an Age of Social Good), Dr. John Izzo shows your audience what customers want, what converts that desire into loyalty, and how you (and your organization) can connect consumers to your authentic purpose.

Dr. Izzo is a consummate storyteller and will wow your audience with examples of this emerging revolution among consumers and brands while showing powerful tools for you to connect customers to your story while embedding purpose in your company.

Your Audience Will:

  • Understand the emerging purpose-driven consumer-who they are and what they want
  • Discover why most companies fail at purpose & how to succeed
  • Find out the biggest mistake marketers/leaders make in communicating purpose
  • See why most consumers don’t believe our story of good and how tell a believable story
  • Hear powerful examples of how companies are winning loyalty through social good
  • Learn how to tell your purpose story to consumers and how to make employees ambassadors for your purpose brand
  • Find out how to embed purpose into your brand

The Purpose Revolution: Winning the Talent War in an Age of Social Good

Attracting, engaging, and keeping talent is a key driver of success for every enterprise. Although talent want all the things they have always desired, there is shift happening that is changing the war for talent. Across every demographic of age and country, there is an emerging purpose focused employee who want to be a part of organizations that are creating social good both for customers and society.

Over 50% of employees globally want to work for companies that have a purpose and half of millennials say they would take a pay cut to be at a company whose purpose they believe in. Research also shows that when employees believe in the purpose of the company they are more productive, more engaged, and more willing to put in discretionary effort. This desire to be part of a purposeful company cuts across all demographic categories of age, gender, and country though it is most pronounced among millennials.

This keynote will help leaders and companies see how trend is changing the talent game and how to thrive with a work force focused on doing good.

Your Audience Will:

  • Understand the emerging purpose focused employee and how different they are from every class of employees that have come before them
  • Discover how team members define purpose and social good
  • Learn practical ways to connect employees to your purpose and involve them in your efforts at social good
  • Hear powerful examples of what leading companies are doing to win the war for talent in an age of social good
  • Find out the three things leaders can do every day to connect team members to your purpose
  • Know the three biggest mistakes organizations and leaders make in connecting with the purpose focused talent (and how to avoid them)
  • See how every team member can help their company become a force for good in society

100% Responsibility/0% Excuses: How Taking Responsibility Changes Everything

Taking responsibility means stepping up and seeing yourself as the agent of change, whether it is changing your life, career, company, or the world.

Research shows that people who take 100% personal responsibility are more productive, happier, more admired, more likely to get promoted and more successful. We also know that people who focus on what they can change rather than the excuses as to why they can’t succeed achieve superior results.

Dr. John Izzo shows how “stepping up” creates positive change while improving satisfaction at work and in life. Dr. Izzo’s simple concept, called “100/0” (100% responsibility/zero excuses) can transform a company when we decide to put aside our excuses and take initiative to create change.

Filled with inspiring examples of how people have stepped up to make things better, audiences will leave knowing that the more each of us takes personal accountability the better the workplace, the better our life and the better the world.

This session can be focused on all levels to foster greater ownership or focused for leaders where he also helps leaders discover how to foster a climate of ownership and accountability.

Dr. Izzo shares great examples from companies he has worked with and shows how each of us can Step Up to be 100/0 while helping leaders foster an ownership culture:

  • How two front line team members created the biggest profit generator in the history of Starbucks (and how your company can make it more likely to happen to you)
  • How a small group of employees got together and transformed service and morale at a large hospital
  • How a leader took a dying business unit within a large Telco and got employees to step up creating a “cash cow” for her company
  • How a new VP helped drivers take responsibility for the profitability of their individual routes taking his division from worst to first
  • How three women with no business experience helped thousands of women get out of poverty in Africa

Leading On Purpose: Winning People with "The Why"

If you really want your people to be engaged and bring their best to work then you need to make sure they have a deep sense of purpose. Research shows that people who see the purpose of their work are more productive, work longer hours and are more engaged. We also know that when people feel

inspired by the purpose of your company or organization they are more deeply committed, more willing to change, and serve customers more powerfully.

Dr. John Izzo first introduced the idea of higher purpose at work in his book, Awakening Corporate Soul, and has been showing leaders for over 20 years how to create a workplace where people are connected to the highest purpose of their work.

In this engaging keynote, John not only shows why purpose is so critical but provides audiences proven methods to drive purpose and the “why” with their teams.

Your leaders at all levels will see:
  • WHY purpose matters
  • How to drive the WHY on a daily basis in your organization
  • Daily and weekly practices that create a culture of purpose that leads to high productivity and great service

The Secrets of Highly Engaging Workplaces and Leaders

Dr. John Izzo has spent a lifetime researching what separates truly passionate, high-engagement teams and leaders from the rest of the pack. Organizations with high levels of employee engagement are significantly more profitable, have much higher customer loyalty, stronger productivity and a better reputation with customers than those with moderate engagement. In fact, the average HIGHLY engaged team member can be up to 40% more productive than a disengaged performer.

But what are the secrets to highly engaged teams and highly engaged companies? Why do some leaders consistently create highly engaged associates?

In this keynote, John shares:
  • The four keys to creating high engagement teams and shows why some leaders are consistently able to get high levels of commitment from people
  • John gives your leaders daily practices for how leaders can immediately drive engagement for better results
  • How to implement simple disciplines and routines guaranteed to create highly engaged teams
  • Your leaders will not only see their role in driving engagement but will leave with ideas they can implement right away that will lead to significantly higher engagement

John has a great track record of getting leaders to become engagement champions. He’ll leave the audience with a leadership checklist that shows leaders the most important things to do every day to drive engagement and ultimately profits.

Stepping Up: Becoming an Agent of Change

This inspiring talk shows what happens when individuals decide to be “agents of change” in both work and society. Pushing beyond limits requires each one of us to step up and be even stronger agents of change in our workplaces, communities and personal lives. Based on his bestselling book, Stepping Up—How Taking Responsibility Changes Everything, Dr. Izzo will challenge each one of to see ourselves as people of influence. Through engaging stories of individuals and groups that created change in business and society, he will help us understand why some people push the limits of their influence and how we can grow ours. He will also show the power of personal responsibility in our personal lives and careers.

Your audience will:
  • Hear unique inspiring stories of people who stepped up to create change
  • Discover the secrets of people who have great influence and how to become one of those people
  • See how personal responsibility can change our personal lives, our relationships and the world

Leading for Transformational Change: Turning Resistance into Results

Would you like your people to consistently embrace change and create ongoing innovation? Almost every organization today is experiencing unprecedented change and also needing to drive innovation and transformation to stay successful. Dr. John Izzo has spent an entire career helping leaders and organizations not only embrace change but inspiring them for transformational change.

Your audience will discover proven methods for getting others to embrace change. John explains the neuroscience behind change and how to use that knowledge to help others embrace change. The audience will discover the keys to personal resilience and learn how to create a climate for innovation and understand the true source of change resistance and how to overcome it in yourself and your organization.

This talk is hard hitting, practical and guaranteed to get your people stepping up to change.

You will discover:
  • Why people don’t resist change, they resist being changed
  • Find out the three keys to getting people to embrace change
  • Learn to drive the why and empower people on the how
  • Find out how to become more change hardy and able to embrace change

Stepping Up Your Sales Game

The secret to stepping up your sales game and achieving greater success in both work and life can be found in a simple principle called 100/0. In fact, research on sales effectiveness shows that the most consistently successful sales professionals rarely focus on why they can’t sell but focus on how THEY must adapt to sell. By taking 100% responsibility and not letting any excuses keep you from achieving your goals, each one of us can focus on what we can do right now in the situation we are in.

This workshop explains the power of taking full responsibility to help sales professionals grow their business and grow their skill. Among other things your audience will discover:

  • Why focusing on what you can’t change ensures failure
  • Why some excuses are true but none are useful
  • How seeing yourself as the agent of change wherever you go leads to an action focus
  • Proven methods to be more liked and admired by clients and colleagues
  • Why those who take responsibility to give away their best ideas and seek the best ideas from others always get ahead
  • Learn the two magic questions to get you out of victim mode and into can do mode
  • Discover the five attributes of people who step up to grow their sales success over time
  • Find out why those who sell with higher purpose always achieve more than those who focus on sales
  • How sales leaders can hold people 100% accountable in a positive way

Leading in a Purpose Driven World

Attracting, engaging, and keeping talent is a key driver of success for every enterprise. Although top talent still want all the things they have always desired, there is shift happening that is changing the war for talent. Across every demographic of age and country, there is an emerging purpose focused employee who want to be a part of organizations that are creating social good both for customers and society.

Over 50% of employees globally want to work for companies that have a purpose and half of millennials say they would take a pay cut to be at a company whose purpose they believe in. Research also shows that when employees believe in the purpose of the company, they are more productive, more engaged, and more willing to put in discretionary effort. This desire to be part of a purposeful company cuts across all demographic categories of age, gender, and country though it is most pronounced among millennials.

Customers are also increasingly saying that they want to buy from and be associated with sustainable brands that are adding value to society.

This workshop will help leaders and companies see how trends are changing the talent game and how to thrive with a work force focused on doing good.

Your Audience Will:

  • Understand the emerging purpose focused employee and how different they are from every class of employees that have come before them
  • Discover how team members define purpose and social good
  • Learn practical ways to connect employees to your purpose and involve them in your efforts in social good
  • Hear powerful examples of what leading companies are doing to win the war for talent in an age of social good
  • Find out the three things leaders can do every day to connect team members to your purpose
  • Know the three biggest mistakes organizations and leaders make in connecting with the purpose focused talent (and how to avoid them)
  • Discover how to make your team members ambassadors for your brand every day
  • See how every team member can help their company become a force for good in society

 

The Three Secrets of Highly Engaging Leaders

In this five-part video training series, Dr. John Izzo goes deeper and shares with you what he believes are the three most powerful things you can do to feel more fulfilled as a leader, while getting the most out of your people. Dr. Izzo explains why each of these secrets will unlock your leadership potential, making it possible for you to model the way of inspirational leaders.

This practical leadership training focuses on subtle shifts you can make in your everyday work life as a leader. The videos will hold your attention with great leadership stories; interesting facts that drive home the importance of each training topic; and practical activities so that you can immediately apply what you’re learning to your own leadership development.

As you’re learning, Dr. Izzo asks powerful questions that will shift your perspectives and get you thinking. He encourages you to press pause, right there on the spot while you’re watching the video, to ground the learning for yourself.

You will walk away from this training knowing:

  • Why employee engagement is critical for driving success;
  • How to get more fulfillment in your day-to-day work life as a leader;
  • How to drive results from your people by engaging on the why;
  • How to inspire people on even most routine tasks; and
  • How to lead for accountability

This training is most suitable for leaders who are seriously committed to their own leadership development and are excited to try new ways to get results.

Companies who have invested in this training have commented how this additional training becomes viral across the organization, making it possible for people to benefit who may not have even seen Dr. Izzo speak before.