Bobby Jones
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Bobby Jones

Marketing for Social Change

Bobby Jones is an expert on engaging people for social change. He is the co-author of the bestselling book Good is the New Cool: Market Like You Give Damn, a bold manifesto and how-to guide helping marketers to address environmental, civic, and economic issues in ways that grow their business and brand while giving them a renewed sense of purpose as powerful forces for good.

As the Chief Marketing and Communications Officer of Peace First, Bobby leads all of their marketing and communications efforts to help young people in over 100 countries around the world be powerful peacemakers and create compassionate solutions to global and local injustices. He is also the co-host of the Good is the New Cool podcast.

Bobby is a renowned international speaker who has spoken at the Vatican, United Nations, SXSW, PSFK, frank, and Harvard University, among other esteemed organizations.

Good is the New Cool: Market like You Give a Damn

There is a seismic shift happening around us. Conscious consumers are demanding a conscious capitalism. As the largest generation by population to date, with the most buying power, cutting-edge businesses, including Warby Parker, The Honest Company and Lady Gaga are communicating as ‘purpose-driven’ companies and brands.

Bobby Jones will break down how marketers at some of the nation’s most well respected companies are adopting the new model of marketing to future-proof their business – be cool, make money, and do good. From concepts such as “Bake in the Good, Lead with the Cool”, to “Think About Citizens, not Consumers”, will walk away knowing how to leverage culture as a powerful force for good.

The New Expectations of Centennials: What You Need to Know to Reach the Largest Consumer Group on the Planet

We are living in a time of unprecedented technological, social, political, and economic change. This new era has created a generation of young people – Centennials – that is very different than any we have known before. They are more tolerant, socially conscious, digitally connected, and entrepreneurially minded than their predecessors and have new expectations of the roles brands should play in solving problems in their lives and in the world. With almost half of our planet’s population under the age of 25, they represent the biggest global market opportunity in history and perhaps, our best chance at solving society’s biggest challenges.

This informative and inspiring talk will provide businesses looking to connect to this valuable consumer group (worth $44 billion dollars in the US alone) with an essential and deeper understanding who they are, what they want, and how they want it.

Cool Hunting for Good

Trends aren’t born online. That’s where they gain momentum. Real trends are made in the streets, studios, markets, small stores and the minds of people in cities all over the world. That hasn’t changed for decades. What’s changed is how the customer engages with these trends. This is how the brands of tomorrow are making themselves known.

This talk highlights the innovators on the ground, globally, who are driving the next cultural shifts consumers crave. Through the process of creative partnerships, they’re solving some of the world’s most pressing problems. Audiences will walk away knowing the key trends in youth culture, and have the knowledge required to engage with these trend setters.