Marketing for Social Change
Bobby Jones is an expert on engaging people for social change. He is the co-author of the bestselling book Good is the New Cool: Market Like You Give Damn, a bold manifesto and how-to guide helping marketers to address environmental, civic, and economic issues in ways that grow their business and brand while giving them a renewed sense of purpose as powerful forces for good.
As the Chief Marketing and Communications Officer of Peace First, Bobby leads all of their marketing and communications efforts to help young people in over 100 countries around the world be powerful peacemakers and create compassionate solutions to global and local injustices. He is also the co-host of the Good is the New Cool podcast.
Bobby is a renowned international speaker who has spoken at the Vatican, United Nations, SXSW, PSFK, frank, and Harvard University, among other esteemed organizations.