Bobby Jones

Bobby Jones

Marketing for Social Change

Bobby Jones is one of the most influential voices in the worldwide movement of conscious capitalism. As the founding partner of the purpose consultancy, Conspiracy of Love, Jones seeks to connect and serve a global community of purpose-driven organizations and leaders. He shows audiences how to find purpose and meaning in their work and unlock the enormous power of business to do good in the world.

Through Conspiracy of Love, Jones has helped some of the world’s leading companies, including GSK, Unilever, Ab InBev, Mondelez, Diageo, PepsiCo, and more, to lead, work, and create with purpose. In 2022, he will launch his latest entrepreneurial venture, Rivet, the world’s first consumer-facing brand rallying youth worldwide to channel their collective power as consumers to fuel their work as activists, innovators, and social entrepreneurs. Over the next ten years, Rivet will invest $250 million in youth-led social innovation.

Jones is the co-author of the bestselling book Good is the New Cool: Market Like You Give Damn, a bold manifesto and how-to guide helping marketers to address environmental, civic, and economic issues in ways that grow their business and brand while giving them a renewed sense of purpose as powerful forces for good. His most recent book, The Principles of Purpose, is a handbook for CEOs looking to transform their companies into forces for good.

Jones is a renowned international speaker who has spoken at the Vatican, United Nations, SXSW, PSFK, frank, and Harvard University, among other esteemed organizations.


Good is the New Cool: How to Market with Purpose

In this inspiring and motivational talk, Bobby Jones shows how marketing (and marketers) can be a force for good and market with purpose, by balancing profit with the ever-evolving needs of their consumers and communities.

Leading with Purpose: The Age of Conscious Capitalism

The age of conscious capitalism is here. The choice is clear — master the pivot to purpose or cede future market share to your competition. In this thought provoking and inspiring talk, Bobby Jones illuminates the nine essential strategies from his new book Good is the New Cool: The Principles of Purpose that you need to make the quantum leap that will future-proof your business.

How to Build a Culture Rooted in Purpose

Today, 87% of employees are disengaged in their work — what a waste of talent. What if you could turn that around, ignite the passion in your teams, and unleash their true potential? In this moving talk, Bobby Jones shows you how to activate purpose in your team so your organization can experience a quantum leap in psych and productivity.

The Future of Good: Key Trends in Sustainability and Purpose-Driven Business

Are you keen to understand key trends in sustainable and purpose-driven business, and how the COVID-19 worldwide pandemic has changed consumer expectations in the context of sustainability?

This data and inspiration-packed keynote will dive deep into trends across six key macro themes, including radical inclusivity, universal well-being, and sustainable futures. It will demonstrate how these trends will shape the way consumers think, connect, shop, and appraise brands in the years to come, with some far-out predictions of where they might lead next. This keynote will inspire audiences to dream bigger and empower them with insights and learnings to future-proof their business or brand.

This keynote is presented by Afdhel Aziz or Bobby Jones, both experts in sustainability, alongside Lucie Greene, who is an expert in trends forecasting. It can be tailored to your industry sharing key insights impacting and transforming your sector today and far into the future.

The Future of Good: Key Trends in Sustainability and Purpose-Driven Business

This three-hour workshop will help your teams and audiences apply and put into practice the trends and learnings from the “The Future of Good” keynote.

At the end of the workshop, participants will reach clarity and define the top 3-5 actions for their team to focus on, further explore, or test, so your organization is ready to act on the trends in a way that is powerful, transformational for your customers and business, and unique to your brand or company.