A pioneer of purpose transformation in both leaders and organizations, Bobby Jones has been one of the driving forces in the worldwide movement towards conscious capitalism. He has spent 25 years helping some of the world’s most powerful brands drive growth and impact on a global scale. As an internationally renowned keynote speaker, Jones draws from his wealth of experience to help leaders and organizations activate purpose to achieve inspired innovation, engaged employees, and new frontiers for growth.
Jones is the co-founder of the award-winning consultancy, Conspiracy of Love, which helps organizations drive business growth through societal impact. Past clients have included Adidas, Ford, Haleon, Unilever, AB InBev, Mondelez, Diageo, PepsiCo, and more. He is also the co-author of the bestselling books Good is the New Cool: Market Like You Give Damn and The Principles of Purpose, both of which have become go-to resources for c-suite leaders across industries. In October 2024, Jones will release his third book, Good is the New Cool Guide to Personal Purpose: Designing a Meaningful and Prosperous Career.
As a speaker, Jones has spoken at the Vatican, United Nations, SXSW, PSFK, frank, and Harvard University, among other esteemed organizations. His transformative presentations illustrate how purpose is a catalyst for building work environments that inspire leadership, collaboration, and personal fulfillment. This leads to decreased overwhelm and increased levels of engagement, innovation, and connection.