Bobby Jones

Bobby Jones

Marketing for Social Change

Bobby Jones is an expert on engaging people for social change. He is the co-author of the bestselling book Good is the New Cool: Market Like You Give Damn, a bold manifesto and how-to guide helping marketers to address environmental, civic, and economic issues in ways that grow their business and brand while giving them a renewed sense of purpose as powerful forces for good.

As the Chief Marketing and Communications Officer of Peace First, Jones leads all of their marketing and communications efforts to help young people in over 100 countries around the world be powerful peacemakers and create compassionate solutions to global and local injustices. He is also the co-host of the “Good is the New Cool” podcast.

Jones is a renowned international speaker who has spoken at the Vatican, United Nations, SXSW, PSFK, frank, and Harvard University, among other esteemed organizations.


Good is the New Cool: How to Market with Purpose

In this inspiring and motivational talk, Bobby Jones shows how marketing (and marketers) can be a force for good and market with purpose, by balancing profit with the ever-evolving needs of their consumers and communities.

Leading with Purpose: The Age of Conscious Capitalism

The age of conscious capitalism is here. The choice is clear — master the pivot to purpose or cede future market share to your competition. In this thought provoking and inspiring talk, Bobby Jones illuminates the nine essential strategies from his new book Good is the New Cool: The Principles of Purpose that you need to make the quantum leap that will future-proof your business.

How to Build a Culture Rooted in Purpose

Today, 87% of employees are disengaged in their work — what a waste of talent. What if you could turn that around, ignite the passion in your teams, and unleash their true potential? In this moving talk, Bobby Jones shows you how to activate purpose in your team so your organization can experience a quantum leap in psych and productivity.