Bobby Jones | Marketing for Social Change

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Bobby Jones

Marketing for Social Change

Bobby Jones is one of the most influential voices in the worldwide movement of conscious capitalism. As the founding partner of the purpose consultancy, Conspiracy of Love, Jones seeks to connect and serve a global community of purpose-driven organizations and leaders. He shows audiences how to find purpose and meaning in their work and unlock the enormous power of business to do good in the world.

Through Conspiracy of Love, Jones has helped some of the world’s leading companies, including GSK, Unilever, Ab InBev, Mondelez, Diageo, PepsiCo, and more, to lead, work, and create with purpose. In 2022, he will launch his latest entrepreneurial venture, Rivet, the world’s first consumer-facing brand rallying youth worldwide to channel their collective power as consumers to fuel their work as activists, innovators, and social entrepreneurs. Over the next ten years, Rivet will invest $250 million in youth-led social innovation.

Jones is the co-author of the bestselling book Good is the New Cool: Market Like You Give Damn, a bold manifesto and how-to guide helping marketers to address environmental, civic, and economic issues in ways that grow their business and brand while giving them a renewed sense of purpose as powerful forces for good. His most recent book, The Principles of Purpose, is a handbook for CEOs looking to transform their companies into forces for good.

Jones is a renowned international speaker who has spoken at the Vatican, United Nations, SXSW, PSFK, frank, and Harvard University, among other esteemed organizations.

Topics
Keynotes

Good is the New Cool: How to Market with Purpose

In this inspiring and motivational talk, Bobby Jones shows how marketing (and marketers) can be a force for good and market with purpose, by balancing profit with the ever-evolving needs of their consumers and communities.

Leading with Purpose: The Age of Conscious Capitalism

The age of conscious capitalism is here. The choice is clear — master the pivot to purpose or cede future market share to your competition. In this thought provoking and inspiring talk, Bobby Jones illuminates the nine essential strategies from his new book Good is the New Cool: The Principles of Purpose that you need to make the quantum leap that will future-proof your business.

How to Build a Culture Rooted in Purpose

Today, 87% of employees are disengaged in their work — what a waste of talent. What if you could turn that around, ignite the passion in your teams, and unleash their true potential? In this moving talk, Bobby Jones shows you how to activate purpose in your team so your organization can experience a quantum leap in psych and productivity.

The Power of Purpose

Bobby Jones

Brands Should Speak To Young People As Citizens, Not Consumers

Changing the Narrative for and about Youth

Good is the New Cool: The Principles of Purpose

Purpose is the buzzword of the moment, with billion-dollar purpose-driven brands like Tesla, Patagonia and Chobani leading the cultural revolution around business as a force for good.

But what is purpose? What are some of the myths and misconceptions around it? In this clear and concise book, brand purpose experts Afdhel Aziz and Bobby Jones, from leading brand purpose consultancy Conspiracy of Love, provide an introductory guide to the subject, alongside case studies of brands like Adidas, Nike, Tesla, Patagonia and many others to help introduce the topic in an inspiring and insightful way.

Good is the New Cool: Market Like You Give a Damn

Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design.

With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. It won’t just change your business—it will change the world.