Erin Bury

Erin Bury

Co-Founder and CEO, Willful | Tech Expert | Startup Fanatic

Named one of Bay Street Bull’s “2021 Women of the Year”, Erin Bury is one of Canada’s top female entrepreneurs as the co-founder and CEO at Willful. She is also a startup advisor and former marketer and technology journalist. Drawing on her experience, Bury shows audiences how to apply entrepreneurial skills to a business of any size, harness the latest digital and marketing trends for business success, and create a killer personal brand.

At Willful, an online estate planning platform, Bury drives the company’s mission to make it easier for Canadians to prepare for and deal with death in a digital age. She recently went head-to-head with CBC’s Dragons, securing a deal for her company in season 16 of Dragons’ Den. Willful was also named one of Bay Street Bull’s “Power 50” companies in 2021.

Prior to Willful, Bury spent six years as managing director of boutique marketing agency, Eighty-Eight, where she worked with big brands including Sony Pictures Television, Telus, and PayPal, as well as countless startups. Before joining Eighty-Eight, Bury was a tech journalist at startup publication BetaKit, and the director of communications at Sprouter, which was acquired by one of Canada’s largest media companies.

A journalism graduate, Bury is a former Financial Post columnist and CTV News tech commentator. She has also written for publications such as The Globe and Mail and TechCrunch, and comments frequently in the media on marketing and entrepreneurship. She has been featured in The New York Times, Forbes, CBC, Toronto Star, and Inc. Magazine, and was named one of Marketing Magazine’s “Top 30 Under 30”.

Bury has spoken at conferences and events across North America, including Haste & Hustle, CTAConf, Content Marketing Conference, and the Profit W100. She is also a skilled event host, moderator, and interviewer. She has interviewed leading executives and entrepreneurs on-stage including Shark Tank investor Mark Cuban.

In her spare time, Bury is the co-founder of The County Wine Tours, a bicycle wine tour company based in Prince Edward County. She also advises multiple startups, including podcasting platform Quill. She serves on the board for Save the Children Canada and is co-chair of the #Tech4SickKids initiative for SickKids Hospital.


How Technology Is Changing Legacy Industries (And Processes) From the Ground Up

Technology has touched every industry, from hospitality to transportation and finance, and it’s made companies rethink traditional ways of doing things. As consumers have come to expect everything on-demand, instant, and from their mobile phone, legacy industries have had to shift the way they do business or risk being left behind.

This presentation will focus on the key trends that have led to digital transformation, including the rise of peer-to-peer apps, software-as-a-service, and mobile, highlighting case studies of companies in legacy industries that are embracing the digital shift. It will also look at how legacy processes, like accounting, are being transformed by technology. You’ll leave inspired to incorporate technology into your company’s operations, and with a clearer understanding of what tomorrow’s consumer will expect.

The Blank Slate Effect: How to Use an Entrepreneurial Mindset to Win in Business

The mindset of an entrepreneur is a unique set of qualities that positions startups to be more resourceful, take more risks, and view their business and its marketing plan as a blank slate, not a set of established rules. In this session, Erin Bury will use her decade of experience working with high-profile startups to define the entrepreneurial mindset and show audiences how to implement that mindset within your own organization.

Drawing on case studies of successful companies who have leveraged the entrepreneurial mindset, Bury leaves audiences with a worksheet to guide them through applying the “blank slate effect” at their next brainstorm.

Bury can also structure this session as a workshop, taking attendees through a worksheet and conducting exercises that help them apply the entrepreneurial mindset to their own marketing programs.

Building a Killer Hybrid Culture that Attracts and Retains Talent

The pandemic caused a massive shift in how we work as well as in what employees are looking for at work. Gone are the days of commuting to a 9-5 job — today’s employees are looking for flexibility, autonomy, and connection. But how do you build that in a hybrid environment?

Tech CEO Erin Bury has built a thriving remote culture for her team and implemented innovative policies that have led to record job applicants and been celebrated in HR publications. In this presentation, she walks audiences through how to build a hybrid culture that engages employees, provides accountability across the organization, and not only attracts talent, but will keep them for the long-term.

How to Win Customers in a Virtual World

From working remotely to shopping with one click and engaging with our social circles, people today live their lives online. Whether bricks-and-mortar or digital-first, B2B or B2C, brands need to meet customers where they are, which means a massive shift to primarily digital customer acquisition. But how do you attract customers in a virtual world?

As CEO of a fast-growing tech startup, Erin Bury shares how she’s driven customer acquisition and major brand partnerships through exclusively digital channels. She’ll also outline best practices on how brands and organizations can find their target audience online, while exploring trends to watch, including Web3 and the Metaverse, to help you prepare for what’s next.

Emcee / Moderator / Event Host