Erin Bury

Erin Bury

Technology and Marketing Expert | Start-Up Fanatic

Named one of Marketing Magazine’s “Top 30 Under 30”, Erin Bury is an entrepreneur, marketer, former technology journalist, and startup advisor/investor. A monthly columnist for the Financial Post and a tech commentator on CTV News, Bury shares the ins-and-outs of entrepreneurship, marketing to millennials, creating a killer personal brand, and how to harness the latest digital trends from chatbots to VR. If that’s not all, her other claim to fame is she’s been retweeted by Oprah — twice.

Most recently, Bury spent six years as managing director at Eighty-Eight, a creative communications agency that works with consumer brands and technology companies to tell their stories. At that agency, Bury worked with big brands including Sony Pictures Television, Torstar, Yellow Pages, and PayPal, as well as countless startups. Prior to Eighty-Eight, Bury was the managing editor at startup publication BetaKit, and the director of communications at Sprouter, which was acquired by Postmedia in 2011.

A journalism graduate, Bury has written for publications such as The Globe and Mail, Mashable, Marketing Magazine, Strategy Magazine, and VentureBeat. She comments frequently in the press about marketing and entrepreneurship, including The New York Times, Forbes, CNN, The Toronto Star, and Canadian Business.

Bury has spoken at events across North America with up to 1,000 attendees, including Haste & Hustle, CTAConf, Content Marketing Conference, and the Profit W100. She has also hosted events for PriceWaterhouseCoopers, Square Canada, Microsoft Canada, and several entrepreneurship organizations, and has interviewed leading executives and entrepreneurs on-stage, including Shark Tank entrepreneur Mark Cuban.

Bury is currently the co-founder of The County Wine Tours, a bicycle wine tour company based in Prince Edward County, and advises multiple startups including Willful and Pressed News. She is also a board member at Save the Children Canada, and a committed mentor to young entrepreneurs.

5 Trends that Are Changing the Digital Landscape

The digital landscape is changing quickly. Every year there are new social networks, apps, and trends that shape the way we buy products and services, search online, and connect with family and friends.

In this session, marketer and tech expert Erin Bury will review the digital landscape now, and how it’s changing in 2018. She’ll then highlight the larger digital trends you need to pay attention to, from chatbots to voice technology to the blockchain.

You’ll leave the session with a firm grasp on what the digital landscape looks like today, and advice on how to be ready for what’s next.

The Blank Slate Effect: How to Use an Entrepreneurial Mindset to Win in Business

The mindset of an entrepreneur is a unique set of qualities that positions startups to be more resourceful, take more risks, and view their business and its marketing plan as a blank slate, not a set of established rules. In this session Erin Bury will use her decade of experience working with high-profile startups to define the entrepreneurial mindset, and to show you how to implement that mindset within your own organization to kickstart your marketing.

She’ll use examples of successful companies who have leveraged the entrepreneurial mindset to find success in their own businesses, and leave you with a worksheet that will guide you through how to apply the Blank Slate Effect at your next brainstorm.

Erin can also structure this session as a workshop, taking attendees through a Blank Slate Effect worksheet and exercises that help them apply the entrepreneurial mindset to their own marketing programs.

Marketing to Gen Y: Engaging Millennials Consumers and Employees

Millennials make up almost 27% of the Canadian population, and by 2028 they’ll make up 75% of the Canadian workforce. This generation has a key set of traits that differentiate them from previous generations – they’re heavy social media users, they’re tech-savvy, and they prefer to buy from brands who are also online-savvy, and who put profits before purpose. Erin Bury has managed teams of millennials and led marketing programs for millennial-focused brands including foodora, inkbox, and Drop Loyalty. This presentation outlines key consumer habits among millennials, and highlights tangible takeaways for your brand on how you can better position yourself to attract and retain millennial employees, and tips on how to market to millennials and engage them online and off.

10 Keys to a Killer Personal Brand

Since the term was coined in a Fast Company article in 1997, “personal branding” has become a hot topic. Everyone needs to build up their personal brand, but where do you start? Which networks should you use? And what are common personal branding mistakes? In this presentation, Erin takes you through the ten steps to building a killer brand. She outlines why you need to care, where you should start, and why building your brand is similar to creating a marketing strategy for a company. Whether you’re just starting to think about your personal brand, or you just want to augment your existing brand, this presentation will set you on a clear path to success.

Emcee / Moderator / Event Host