Erin Bury


Erin Bury

Technology and Marketing Expert | Start-Up Fanatic

Named one of Marketing Magazine’s “Top 30 Under 30”, Erin Bury is a marketer, former technology journalist, and startup enthusiast. A monthly columnist for the Financial Post and a tech commentator on CTV News, Erin shares the ins-and-outs of entrepreneurship, marketing to millennials, creating a killer personal brand, and how to harness the latest digital trends, from chatbots to VR. If that’s not all, her other claim to fame is she’s been re-tweeted by Oprah – twice.

Currently the Managing Director at Eighty-Eight, a creative communications agency that works with consumer brands and technology companies to tell their stories, Erin has worked with brands including Sony Pictures Television, Torstar, Yellow Pages, and PayPal, as well as with countless startups. Erin was formerly the managing editor at startup publication BetaKit, and the director of communications at Sprouter, which was acquired by Postmedia in 2011.

A journalism graduate, Erin has also written for publications such as The Globe and Mail, Mashable, Marketing Magazine, Strategy Magazine, and VentureBeat. She comments frequently in the press about marketing and entrepreneurship, and has appeared in publications including The New York Times, Forbes, CNN, The Toronto Star, and Canadian Business.

Erin has spoken at events across North America with up to 1,000 attendees, including at Haste & Hustle, CTAConf, Content Marketing Conference, and the Profit W100. She has also hosted events for PriceWaterhouseCoopers, Square Canada, Microsoft Canada, and several entrepreneurship organizations, and is a frequent event host and emcee who has interviewed leading executives and entrepreneurs on-stage, including Shark Tank entrepreneur Mark Cuban.

5 Trends that Are Changing the Digital Landscape

The digital landscape is changing quickly. Every year there are new social networks, apps, and trends that shape the way we buy products and services, search online, and connect with family and friends.

In this session, marketer and tech expert Erin Bury will review the digital landscape now, and how it’s changing in 2018. She’ll then highlight the larger digital trends you need to pay attention to, from chatbots to virtual reality to the blockchain.

You’ll leave the session with a firm grasp on what the digital landscape looks like today, and advice on how to be ready for what’s next.

7 Ways Startup Thinking Can Help You Become a Better Marketer

Erin has spent the past 9 years working in the startup space, first leading marketing at a startup; then running a startup publication and now owning her own marketing agency which works primarily with startups. This session will draw from her experiences, defining the difference between startup thinking vs. corporate thinking, and outlining how to apply an entrepreneurial mindset to your marketing programs. She will also highlight case studies of successful startup marketing programs, and give you tips on how to market to small business owners in your own community.

Marketing to Gen Y: 8 Things You Need To Know To Sell To Millennials

Millennials make up almost 27% of the Canadian population, and by 2028 they’ll make up 75% of the Canadian workforce. This generation has a key set of traits that differentiate them from previous generations – they’re heavy social media users, they’re tech-savvy, and they prefer to buy from brands who are also online-savvy, and who put profits before purpose. Erin Bury has managed teams of millennials and led marketing programs for millennial-focused brands including foodora, inkbox, and Drop Loyalty. This presentation outlines key consumer habits among millennials, and highlights 8 tangible takeaways for your brand on how you can better position yourself to market to millennials, and tips on how to engage them online and off.

10 Keys to a Killer Personal Brand

Since the term was coined in a FastCompany article in 1997, “personal branding” has become a hot topic. Everyone needs to build up their personal brand, but where do you start? Which networks should you use? And what are common personal branding mistakes? In this presentation, Erin takes you through the ten steps to building a killer brand. She outlines why you need to care, where you should start, and why building your brand is similar to creating a marketing strategy for a company. Whether you’re just starting to think about your personal brand, or you just want to augment your existing brand, this presentation will set you on a clear path to success.

Bot Boom: What Marketers Need To Know About Chatbots Now

Chatter about chatbots reached a fever pitch in 2016, with brands including Sephora, Taco Bell, and KLM jumping on the bot bandwagon. This presentation is designed for marketers and entertainment brands who are struggling to understand how to use bots for their business, highlighting what they are, why they’ve become so popular, and how to leverage them for customer service, content delivery, e-commerce, promotions, and branding. It also highlights a case study of TIFFBOT, a movie-loving chatbot built in partnership with the Toronto International Film Festival, offering takeaways for marketers based on its success.

Emcee / Moderator / Event Host