Erin Bury

Erin Bury

Technology and Marketing Expert | Start-Up Fanatic

Named one of Marketing Magazine’s “Top 30 Under 30”, Erin Bury is an entrepreneur, marketer, former technology journalist, and startup advisor. A monthly columnist for the Financial Post and a tech commentator on CTV News, Bury shares the ins-and-outs of entrepreneurship, how to harness the latest digital trends from chatbots to VR, marketing to millennials, and creating a killer personal brand. Her other claim to fame is she’s been retweeted by Oprah — twice.

Bury is currently the co-founder and CEO at Willful, an online estate planning platform, where she drives the company’s mission to make it easier for Canadians to prepare for and deal with death in a digital age. Prior to this, she spent six years as managing director at Eighty-Eight, a creative communications agency, where she worked with big brands such as Sony Pictures Television, Torstar, Yellow Pages, and PayPal, as well as countless startups. Before joining Eighty-Eight, Bury was the managing editor at startup publication BetaKit, and the director of communications at Sprouter, which was acquired by Postmedia in 2011.

A journalism graduate, Bury has written for publications such as The Globe and Mail, Mashable, Marketing Magazine, Strategy Magazine, and VentureBeat. She comments frequently in the press about marketing and entrepreneurship, including The New York Times, Forbes, CNN, The Toronto Star, and Canadian Business.

Bury has spoken at events across North America with up to 1,000 attendees, including Haste & Hustle, CTAConf, Content Marketing Conference, and the Profit W100. She has also hosted events for PriceWaterhouseCoopers, Square Canada, Microsoft Canada, and several entrepreneurship organizations, and has interviewed leading executives and entrepreneurs on-stage, including Shark Tank entrepreneur Mark Cuban.

In her spare time, Bury runs her side hustle, The County Wine Tours, a bicycle wine tour company based in Prince Edward County, and advises multiple startups including Quill, Pawzy, and Pressed News. She is also a board member for Save the Children Canada and a member of the #Tech4SickKids Advisory Council for SickKids Hospital.


How Technology Is Changing Legacy Industries (And Processes) From the Ground Up

Technology has touched every industry, from hospitality, to transportation, to finance, and it’s made companies rethink traditional ways of doing things. As consumers have come to expect everything on-demand, instant, and from their mobile phone, legacy industries have had to shift the way they do business, or risk being left behind.

This presentation will focus on the key trends that have led to digital transformation, including the rise of peer-to-peer apps, software-as-a-service, and mobile, highlighting case studies of companies in legacy industries that are embracing the digital shift. It will also look at how legacy processes, like accounting, are being transformed by technology. You’ll leave inspired to incorporate technology into your company’s operations, and with a clearer understanding of what tomorrow’s consumer will expect.

Building Buzz: The Keys to Brand Storytelling & Thought Leadership

Building buzz can often seem like a mystery: how do you get journalists to care about you? Why don’t they respond to my emails? What makes my company “newsworthy”? And why does that other executive seem to write for so many publications?

Having led PR programs for her own companies and clients, Erin will take you through the basics of brand storytelling: the fundamentals of building your story, how to approach media relations, how to build executive thought leadership, and whether to handle internally or outsource.

By the end of the session, you’ll be able to put together a killer media kit, write a concise pitch, develop thought leadership topics, and understand some of the classic mistakes to avoid.

The Blank Slate Effect: How to Use an Entrepreneurial Mindset to Win in Business

The mindset of an entrepreneur is a unique set of qualities that positions startups to be more resourceful, take more risks, and view their business and its marketing plan as a blank slate, not a set of established rules. In this session Erin Bury will use her decade of experience working with high-profile startups to define the entrepreneurial mindset, and to show you how to implement that mindset within your own organization to kickstart your marketing.

She’ll use examples of successful companies who have leveraged the entrepreneurial mindset to find success in their own businesses, and leave you with a worksheet that will guide you through how to apply the Blank Slate Effect at your next brainstorm.

Erin can also structure this session as a workshop, taking attendees through a Blank Slate Effect worksheet and exercises that help them apply the entrepreneurial mindset to their own marketing programs.

Marketing to Gen Y: Engaging Millennials Consumers and Employees

Millennials make up almost 27% of the Canadian population, and by 2028 they’ll make up 75% of the Canadian workforce. This generation has a key set of traits that differentiate them from previous generations – they’re heavy social media users, they’re tech-savvy, and they prefer to buy from brands who are also online-savvy, and who put profits before purpose. Erin Bury has managed teams of millennials and led marketing programs for millennial-focused brands including foodora, inkbox, and Drop Loyalty. This presentation outlines key consumer habits among millennials, and highlights tangible takeaways for your brand on how you can better position yourself to attract and retain millennial employees, and tips on how to market to millennials and engage them online and off.

10 Keys to a Killer Personal Brand

Since the term was coined in a Fast Company article in 1997, “personal branding” has become a hot topic. Everyone needs to build up their personal brand, but where do you start? Which networks should you use? And what are common personal branding mistakes? In this presentation, Erin takes you through the ten steps to building a killer brand. She outlines why you need to care, where you should start, and why building your brand is similar to creating a marketing strategy for a company. Whether you’re just starting to think about your personal brand, or you just want to augment your existing brand, this presentation will set you on a clear path to success.

Emcee / Moderator / Event Host