Leadership & Management Speakers

Peter Docker

Leadership and Start With Why Culture Expert

Peter Docker gets up every day to inspire people to be extraordinary in what they do. An Igniter and Implementation Specialist who works on Simon Sinek’s “Start with Why” team, Peter helps organizations  harness the power of “why” to create extraordinary cultures and sustainable high performance.

As a leadership consultant and executive coach, Peter has engaged at senior levels with several of the world’s largest companies, developing an understanding of many industries including oil and gas, construction, mining, pharmaceuticals, healthcare, banking,  aviation, and many more.

A former senior Royal Air Force officer and professional pilot, Peter was a Force Commander during combat flying operations and has seen service across the world. He is also a seasoned crisis manager, whose multifaceted career has encompassed being an international negotiator for the UK Government; leading an aviation training and standards organization; teaching post-graduates at the UK’s Defence College; flying the late Prime Minister Margaret Thatcher around the world; and leading multi-billion-dollar international procurement projects.

The Golden Circle

Peter shares a powerfully simply idea called the Golden Circle (discovered by his colleague Simon Sinek) and builds upon it with examples and stories that bring it to life. This simple idea explains how great leaders inspire through the way they think, act and communicate. It’s not about changing who we are, it’s about understanding who we are.


  • What you do becomes more powerful when you know Why you do it.
  • How to use the Why as a filter, giving you an alternative perspective on your organisation and even your career.
  • The importance of human connection through trust and authenticity and how it is vital to an organisations success.
  • Why some organisations are more innovative, more profitable, command greater loyalty from customers and employees alike and are able to repeat their success over and over (and how you can, too).

Harness the Power of Why

Building on Simon Sinek’s concept of Why and The Golden Circle, Peter’s talk explains what it means to start with Why and then answers the question of what to do next – how to use the energy that is released.

Developed over a diverse career, Peter has codified Five Key Principles for leadership and, using examples from his wide industry experience, Peter explains how these Key Principles can be applied in any organisation to create an inspiring culture and sustainable high-performance organisation.


  • An introduction to the Five Key Principles and how they can be applied to your sector or organisation.
  • How Leadership is about creating simplicity and how it starts with being clear on Why, as an organisation, we do what we do.
  • Why some organisations are more innovative, more profitable and command greater loyalty from customers and employees alike (and how you can too).
  • How to shift the context of your organisation so that what you do and how you do it take on a whole new perspective.

Note: This is designed as a 60 min (max) keynote talk. For greater depth and understanding regarding the 5 Key Principles, Peter also offers the Harness the Power of Why Workshop in half day, or full day or two day sessions.

Leaders Eat Last

Peter draws on material from Simon Sinek’s latest book, Leaders Eat Last, and his own examples of working within extraordinary teams, to explain how leaders can harness the natural drivers that exist in us all to create an environment that attracts the right people, keeps them loyal, and encourages them to work together to create remarkable results.


  • Why some teams are able to trust each other so deeply that they would literally put their lives on the line for each other.
  • How leaders can harness the natural drivers that exist in us all to create an environment that attracts the right people, keeps them loyal, and encourages them to work together to create remarkable results.
  • The key to creating a Circle of Safety in which people naturally thrive.
  • How, when leaders can set the right conditions for their people – the right context – individuals will be instinctively drawn together to support one another and overcome the constant dangers that threaten our ability to thrive in today’s marketplace.

Why Discovery: Articulate the Why

LENGTH: 1/2 or Full Day*

AUDIENCE: For teams or organizations who want to find and clearly articulate their Why – of their division, department or organization as a whole. The length and details of this workshop can be customized to fit the needs of each client.

As simple as the Why concept is to understand, one of the biggest challenges a company will face is clearly articulating its purpose, cause or belief.  Its Why. While it may be felt, it can be difficult to put into words. Finding the words for our Why is the first step in being able to effectively communicate it. Until it can be put into words, it’s very difficult to put it into action and nearly impossible to scale.

Inspired by Simon Sinek’s Why Discovery Process, this workshop focuses on helping teams or organizations find and clearly articulate their Why in simple language that inspires action. In the workshop, participants will:

  • Learn about and access the Limbic system of the brain
  • Learn the architecture of a Why statement
  • Articulate the first draft of the Why and clearly define the Hows of the organisation, leaving them with their unique Golden Circle.

While the ½ day will enable participants to get a first-draft of their team or organization’s Why statement, the full day allows for refinement of the draft and a deeper understanding so as the Why can be more effectively used.

* The length and details of this workshop may be customized to fit the need of each client.

From Possibility to Action

Length: 2 hours to 1/2 Day

Having discovered our organization’s Why, the next step is to use it to uncover possibilities that previously were left untouched.

The ‘From Possibility to Action’ Workshop starts by briefly introducing the Hierarchy of Conversation — a simple yet highly effective framework of language that enables teams to identify possibilities that they may not have realized even existed. Then, using the organization’s clearly articulated Why Statement as a source, participants are taken through a process to turn possibilities into opportunities and then into tangible actions.

The outcome of the session will be fresh ideas to take the organization forward, that are absolutely consistent with their Why, complete with definitive actions to bring them to life.

This workshop naturally follows the Articulate the Why workshop and acts as a natural link to the longer Harness the Power of Why workshop.

Why Discovery: Harness the Power of Why

LENGTH: Full Day or 2 Days*

AUDIENCE: For organizations that know their Why, this workshop is designed for senior leadership to gain a greater appreciation of the Golden Circle. This workshop is ideally delivered over a full day, enabling participants to work on applying the techniques to the challenges they currently face. A half-day option, while covering the Five Key Principles, does not allow sufficient time for participants to practise using the techniques.

This workshop will provide an opportunity for participants to see a different perspective on the challenges they face, revealing new possibilities. Specifically it will cover these five Principles – Start with Why; Right-to-Left Thinking; Adaptive Leadership; Being and Doing; and Relationship – providing an introduction to the tools and techniques of simple, clear and powerful leadership participants can use immediately.

The session will draw on a number of relevant examples including those from NASA, aviation, finance, pharmaceuticals and mining. Participants will also have the option to take a deeper dive into either the organisation’s Why or Adaptive Leadership techniques, allowing them to work on the current challenges they face.

* The 2-day session allows participants to practise the skills they learn in more detail and take a deeper dive into the challenges facing the organization.

Why-Based Planning (strategic or project)

LENGTH: 2 Days

AUDIENCE: This in-depth workshop is designed for senior leadership teams who want to create a breakthrough in their thinking. It takes the Five Key Principles and applies them as part of a process to a specific strategic challenge the team is currently facing. Perfect for a senior team ‘retreat’, this workshop could be applied to a product launch, the creation of a new division, a company merger, or the next 2- or 5-year strategic plan.

Whatever the focus, Peter will take the team through a unique planning process (adapted from that used for highly complex military planning) that literally turns the traditional approach on its head. It will initially move leaders out of their comfort zone and have them see their challenge from an entirely different perspective, generating new possibilities that ‘raise the bar’.

Drawing on the existing strengths of each individual team member, the participants will learn and practice how to turn these possibilities into actionable plans. They will also learn how to maintain a clear focus on the Why, while also addressing the ‘How’ and the ‘What’.

The result is a strategy true to the organisation’s Why, focused on the outcome and expressed through simple steps. What’s more it’s a plan that will be responsive to the bumps and opportunities that will inevitably emerge along the way.


Bringing Your Why to Life – Connecting With People Who Believe What You Believe


AUDIENCE: For organizations that know their Why, this workshop is designed for sales and marketing professionals who want to communicate this powerfully and authentically.  This practical workshop is structured to create a breakthrough in the sales professionals’ ability to attract, engage, inspire and ultimately partner with others in service of fulfilling on their organization’s Why.

This workshop looks at how to communicate, engage and build relationship with people in your chosen marketplace.  It is designed to shift the concept of selling from a transactional activity to a connection and relationship based on a common belief.  As Simon Sinek stated, “The goal is not to do business with people who want what you have, but to do business with those who believe what you believe”.  When we connect with people who believe what we believe, we create a deep relationship that fosters the trust and loyalty that is so vital for long term business success.

  • Learn about communicating from the inside out
  • Learn about and recognise the 4 levels of listening
  • Understand the nature of decision making
  • Come away with practical tools