Drawing from his unique experience as both a world-class manufacturer and award-winning retailer, Donald Cooper delivers the “straight goods” on how to sell more, manage smarter, grow your bottom line… and have a life. With wisdom, humour, and a strong dose of reality, he has helped thousands of businesses in over 40 industries throughout the world to create compelling customer value and experiences and long-term profitability. Cooper is a global thought-leader in improving clarity of purpose, commitment, and accountability.
Cooper has been in the trenches. From humble beginnings, Cooper Sporting Goods became a global leader and a Canadian brand icon. Cooper Canada exported, imported, opened an offshore factory, went public, bought competitors, and, through it all, attracted the top talent in the industry. After selling Cooper Canada, Cooper “accidentally” became a retailer of ladies fashions and gifts. He fundamentally reinvented the customer experience for which he received seven Awards of Excellence, including being voted Canada’s “Outstanding Innovative Retailer” by the Retail Council of Canada.
Cooper speaks to and coaches over 20,000 business owners, leaders, and managers each year. He often delivers multiple sessions at events and is delighted to include one-on-one or small group business coaching sessions. His unique insights and clear implementation tools create extraordinary organizations… and extraordinary lives.