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Donald Cooper

Business Management, Marketing, and Customer Service Expert

Donald Cooper
Why People Buy
Donald Cooper
Connect With Your Team
Pride and Commitment
Donald
Donald Cooper
Donald Cooper
Why People Buy
Donald Cooper
Connect With Your Team
Pride and Commitment

Drawing from his unique experience as both a world-class manufacturer and award-winning retailer, Donald Cooper delivers the “straight goods” on how to sell more, manage smarter, grow your bottom line… and have a life. With wisdom, humour, and a strong dose of reality, he has helped thousands of businesses in over 40 industries throughout the world to create compelling customer value and experiences and long-term profitability. Cooper is a global thought-leader in improving clarity of purpose, commitment, and accountability.

Cooper has been in the trenches. From humble beginnings, Cooper Sporting Goods became a global leader and a Canadian brand icon. Cooper Canada exported, imported, opened an offshore factory, went public, bought competitors, and, through it all, attracted the top talent in the industry. After selling Cooper Canada, Cooper “accidentally” became a retailer of ladies fashions and gifts. He fundamentally reinvented the customer experience for which he received seven Awards of Excellence, including being voted Canada’s “Outstanding Innovative Retailer” by the Retail Council of Canada.

Cooper speaks to and coaches over 20,000 business owners, leaders, and managers each year. He often delivers multiple sessions at events and is delighted to include one-on-one or small group business coaching sessions. His unique insights and clear implementation tools create extraordinary organizations… and extraordinary lives.

Speaking topics

Presentations listed below include in-person and virtual keynotes, as well as workshops, fireside chats, and other presentation formats.

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Client reviews

  • Your presentation was the highest rated at our three-day conference. Your presentation style was absolutely dynamic, your content exceptional, your material was personalized to our company, and your message was truly motivational.

  • You captured the minds and hearts of our management team… It is very seldom that one finds a motivational and inspirational speaker with substance!

  • A compelling bottom-line business message…brilliantly delivered!

  • Every business owner needs to spend a few hours with Donald Cooper…it changes everything!

  • His presentation on “The Essence of Leadership” was so well received that we immediately booked him to do a longer, more intensive program for our key customers in the New York region. The audience consisted of business owners and managers…the perfect group for Donald’s unique wisdom and practical, bottom line approach to rethinking, refocusing and reinventing any business to thrive in good times and bad

  • Donald, the i-day Management Boot Camp that you created for our AIIAmericanDirect.com management team is transforming our business. Your complete set of step-by-step Implementation Templates and subsequent follow-up process has our entire team proactively working “on” our business …not just “in” it. Each of us is now much more focused, energized and effective. You have helped us to create a culture of clarity, commitment and accountability as we grow from a $30 million company to an exciting new future with a sales commitment of $250 million. The spark that you ignited, in just one day, has energized and illuminated our business. On a personal level, as a Human Resources professional, I learned more from you in just one day about how to manage and grow a business than I have in my entire career.

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