Rasmus Ankersen

Rasmus Ankersen

The High Performance Anthropologist

Rasmus Ankersen has trained with the planet’s best athletes to translate their secrets of high performance into usable strategies for leaders and businesses. Known for his bestselling book The Goldmine Effect: Crack the Secrets of High Performance, he is also the author of Hunger in Paradise: The War Against Complacency, where he explains how to maintain — and surpass — the momentum needed to bring success. Using real-life examples and result-driven insights, Rasmus explains how to find talent you never thought existed; how to strengthen high performance patterns in teams and individuals; how to develop winning cultures; and how to create a sense of urgency to bring about world-class results.

Rasmus wrote his first book, The DNA of a Winner, at the age of 22, and a year later, published his second book, Leader DNA, based on field studies of 25 high-profile leaders, including Anders Fogh Rasmussen, the Secretary of NATO, and Jorgen Vig Knudstorp, the CEO of LEGO Group.

Among Rasmus’ clients are organizations such as Facebook, Boston Consulting Group, IKEA, Rotman Business School, Nasdaq, Ernst&Young, Google, Tui, SAP, and many more.

In the media, he has been featured on Sky News Business, CBC, Global, and Fox Sports, and is also a regular columnist in several business magazines. For his work, he has won a Berlingske business magazine award and been named one of the three biggest business talents in Denmark.

Rasmus is also the Chairman of FC Midtjylland, the current champions of the Danish League, and a Director at Brentford FC. Both are known as some of Europe’s most innovative football clubs, especially recognized for their use of big data to drive decision-making.

How to Create Hunger in Paradise

“From a competition perspective, the iPhone is nothing but a niche product.”

Those famous words were spoken Nokia’s CEO Olli-Pekka Kallasvuo when asked if he saw the iPhone as a commercial threat, barely one year after the iPhone’s release.

Kallasvuo’s answer came to stand as a monument to the arrogance that sent Nokia into a free fall towards the abyss. In six years Nokia’s smart phone market share dropped from 50% to 3%. The same people who made Nokia so successful also turned it into a gigantic failure.

There is no doubt that at the heart of success lies the reason for failure. While we talk a lot about how to achieve success, we talk way too little about the consequences of success; about the complacency, arrogance and the fear of losing it all again, which often follow as a shadow of success. Success produces complacency. It happens to individuals, companies and nations. But how do you stay humble when the company cashes in record profits, and how do you provide people with the feeling that they are standing on a burning platform when there are no flames in sight? Or put it in another way: How do you create hunger in paradise?

Over the past two years Rasmus Ankersen has travelled the world to hunt for the answers to these questions. Based on impressive and authentic case studies about Apple, LEGO, Blockbuster, Manchester United, Southwest Airlines, Restaurant NOMA and Nokia, he presents the five lessons we need to learn: by putting them into practice, we can avoid becoming another victim of complacency. Hunger in Paradise is what Rasmus Ankersen calls the cure for complacency.

The Five Lessons

1. Never trust in success

2. Burn your trophies

3. If it ain’t broken, consider breaking it

4. Kill the illusion of perfect conditions

5. Create a compelling WHY

The Gold Mine Effect

What is the reason that the world’s best middle-distance runners grew up in the same village in Ethiopia? Why are 137 of the world’s 500 best female golfers from South Korea? How did an athletic club in Kingston, Jamaica, manage to produce most of the world’s best sprinters? What is the secret behind Brazil’s mass production of soccer super stars?

For six intense months Rasmus Ankersen, a writer and performance specialist, travelled around the world to crack the secrets of those performance hotbeds. He ran with the Ethiopian Olympic champions in Bekoji, he discussed motivation with the coach of Usain Bolt, played football in the Brazilian favelas and much, much more.

In The Gold Mine Effect, Rasmus presents his surprising conclusions on how any business, organization or team can adopt the high performance secrets of the gold mines. No crap. No empty theories. Only real-life examples and result driven insights on how to grow world class performance.