August 20, 2015 by Speakers' Spotlight
“Unmarketing” Expert Scott Stratten and “Liespotting” Specialist Pamela Meyer Captivate Audiences at IncentiveWorks
Speakers’ Spotlight was proud to present two audience favourites at this week’s IncentiveWorks, Canada’s premier education and tradeshow conference for the meetings, incentive travel, and special events industry.
Scott Stratten has over 175,000 people follow his daily rantings on Twitter, and was named one of the “Top Five Social Media Influencers in the World” on Forbes.com. A self-dubbed “unmarketer”, Scott turns digital marketing on its head. At IncentiveWorks, he shared tech strategies planners could immediately adopt to augment fantastic events and further engage attendees.
Pamela Meyer’s riveting TED Talk, How to Spot a Liar, has been viewed over nine million times, making it one of the 20 most popular TED talks of all time, and her book, Liespotting was a huge bestseller. From the IncentiveWorks stage, she shared insights on how deception can derail a negotiation, and demonstrated how to go from lie-spotting to truth-seeking to trust-building.