For generations, marketing has been hypocritical. We’ve been taught to market to others in ways we hate being marketed to―why do we still keep trying the same stale marketing moves? Scott Stratten–who has over 175,000 people follow his daily rantings on Twitter and who was named one of the “Top Five Social Media Influencers in the World”–on Forbes.com is an “unmarketer” and an expert in viral, social, and authentic marketing. Using real life, practical examples, along with a good dose of humour, he shows audiences how to “unlearn” the old ways and consistently attract, engage, and hold on to the right customers. Scott produces a video series on his “unmarketing” blog, and recently sat down with another of our speakers, branding and creativity expert Ron Tite, for a chat about the intersection of Ron’s background in improv and business. They also talked about how to increase team loyalty, the difference between leaders and managers, and one thing that works across all generations. Watch above.