It’s an important time for brands to re-examine their approach during the pandemic, says Max Valiquette in a recent article for strategy. The marketing and innovation expert says that it’s...

Millennials and Gen Z rarely receive news and information via traditional media outlets — goodbye television, radio, and print marketing. Instead, their eyes and ears are hooked on content shared vi...

In 2007, Apple released the first iPhone, and now, just 12 years later, more than 1 billion of these devices are in use worldwide. In our tech-driven world, change is constant and happening at an acce...

An award-winning social innovator, Ilona Dougherty helps organizations understand how to tap into the unique abilities of young people, and leverage their strengths to build out innovation in their or...

Marketing research leader David Coletto delivers strategic advice and research design expertise to many of Canada’s foremost corporations, advocacy groups, and political leaders. With much of his re...