Mitch Joel: AEO vs. SEO and the New Intimacy Economy of Marketing
Just the other week, I was giving a keynote, and before hitting the stage, the organizer told me that they had found me through ChatGPT. It took me aback, but …
Read moreJust the other week, I was giving a keynote, and before hitting the stage, the organizer told me that they had found me through ChatGPT. It took me aback, but …
Read moreWith crisis comes opportunity but sometimes it requires unconventional and perhaps counter-intuitive advice to get there. This is exactly what Jamie Mason Cohen explores in his new 10-part YouTube series, …
Read moreWe’re living in a marketing paradox right now — people may have money to spend, but it’s not burning a hole in their pockets. People are playing it safe, and …
Read morePurpose is a journey, not a destination. The co-author of Good is the New Cool: The Principles of Purpose, Bobby Jones recently joined Microsoft for a segment of their “The …
Read moreMillennials and Gen Z rarely receive news and information via traditional media outlets — goodbye television, radio, and print marketing. Instead, their eyes and ears are hooked on content shared …
Read moreA facilitator stands at the front of the room before a group of melancholy middle managers who have signed up for training because, among other things, it shows that they’re …
Read moreAn award-winning entrepreneur, Johnny Cupcakes has built his career on his ability to inspire cult-like brand loyalty – the kind that involves mile-long queues and even permanent tattoos – despite …
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