Marketing research leader David Coletto delivers strategic advice and research design expertise to many of Canada’s foremost corporations, advocacy groups, and political leaders. With much of his research focused on millennials, he often speaks on how this generation is changing the world as we know it.
David visited our office to share insight into this often misunderstood generation, explaining why the stereotype of the “lazy millennial” is incorrect and how they are leading an evolution across industries as well as in the workplace.
“You wouldn’t want to work in a factory in the 1890s, so millennials don’t want to work in a workplace of the 1950s… every generation brings a new perspective to a workplace, that is an evolution.”
Watch the video below for more information:
Interested in learning more about David and what he can bring to your next event? Email us at [email protected].