Terry O’Reilly has spent more than 35 years studying the art of marketing. From the power of counterintuitive thinking to differentiating your business, O’Reilly is an expert when it comes to capturing customers’ attention. The former copywriter continues to share his insights as the host of CBC Radio’s Under the Influence and his latest book, This I Know: Marketing Lessons from Under the Influence, will help anyone understand the keys to good marketing strategy. Terry spoke to the CBC about the four commericals that changed advertising. Check them out here.