Ron Tite

Ron Tite

Purpose-Driven Leadership and Marketing Expert

Relevant, engaging, and interactive, Ron Tite exceeds expectations each and every time he takes the stage. Named one of the “Top 10 Creative Canadians” by Marketing Magazine, he’s been an award-winning advertising writer and creative director for some of the world’s most respected brands, including Air France, Evian, Hershey, Johnson & Johnson, Kraft, Intel, Microsoft, and Volvo. Addressing a variety of topics surrounding branding, corporate strategy, creativity, content, and social media, Tite’s presentations are not only information-packed, they’re also infused with his unique humour–guaranteed to have you laughing while you learn.

Currently, Tite is the founder of Church+State, a content marketing agency based in Toronto. His work has been recognized by The London International Advertising Awards, The New York Festivals of Advertising, The Crystals, The Extras, The Canadian Marketing Association, and The Marketing Awards, to name just a few.

Tite is also executive producer and host of the Canadian Comedy Award-winning show Monkey Toast, and publisher of the award-winning and bestselling humour book, This is That Travel Guide to Canada, with CBC Radio’s hit show, This is That. He has written for several television series; penned a children’s book; wrote, performed, and produced the play, The Canadian Baby Bonus; and hosts Church+State’s Canadian Podcast Award-winning series, “The Coup”.

Tite is also the author of two books. He co-authored his first book, Everyone’s An Artist (Or At Least They Should Be), in 2016, and released his second book, Think Do Say: How to Seize Attention and Build Trust in a Busy Busy World, in October 2019.

THINK. DO. SAY. A Guide for Personal and Corporate Success in a Busy, Busy World

Times Square isn’t just one of the most vibrant parts of the world, it’s almost one of the most distracting. With massive messages, blinking lights, animated creatures, and scrolling text along with the authentic NY honks and music and protests and characters performing at street level, people don’t know where to look.

Well, Times Square isn’t just in Times Square, it’s also in your pocket. And it’s in your car. And it’s in your home. And it’s in your office. The corporate world isn’t just battling for attention with its customers, it’s battling for attention with itself. Every day delivers a priority. There’s always a new platform, a new technique, a new tool, and a new approach to chase.

Stop chasing. Start succeeding.

Organizational and personal performance doesn’t need to be complicated. It just needs to be focused.

In today’s busy, busy world, for brands, organizations, and leaders to succeed it’s about:

  1. What you think.
  2. What you do.
  3. What you say.

Thinking is your beliefs and values. It’s not your product, it’s your purpose.

Doing is the decisions you make and actions you take to live your values.

Saying is how you communicate your values and actions: the internal or external selling, marketing, and promotion.

When an organization and all its people think, do, and say the same things, it creates complete alignment. But when an organization and its people DON’T think or do or say the same things, the result is an integrity gap. That’s not good for careers. And it’s certainly not good for business.

This entertaining and enlightening keynote will not only inspire your people to change their thoughts and actions to align with the organization. It’ll also give them the tools to do it.

The Coup: How to Lead and Create Disruption within Organizations and Industries

In 1970, Gil Scott-Heron released a single that would go down as one of the anthems of grassroots movements, “The Revolution Will Not Be Televised”. It’s the perfect theme song for what businesses are going through these days.

The massive change most of us are experiencing is happening faster than anyone could have predicted. The impact is larger than we ever imagined as companies, movements, and institutions we thought were too big to fail are failing. And the organizations and people who are often toppling regimes? They’re relative unknowns with limited experience, no legacy, and who usually exist outside the establishment. Because of that, they (and their activities) are undetected until it’s too late.

This change is usually defined as “disruption”. But it’s not disruption.

It’s a coup.

The business establishment is up against anti-establishment forces who are starting to eat your lunch. They’re attracting interest, dollars, participation, and they’re attracting attention. And whenever someone’s paying attention to them, they’re not paying attention to you. That’s not good.

The anti-establishment forces are challenging what you do, how you do it, and how you define success by writing and following their own rules. So what do you do? Give up? Throw in the towel? Just hand the keys to the planet over to Millennials? Go down with your long-held beliefs that there’s only one way to do things?

There’s an incorrect assumption that you’re either a member of the establishment or you’re not. That you’re either David or you’re Goliath. That you’re either a nimble chaotic start-up or you’re a slow and process driven institution.

That’s wrong. We can be both. We can stick it to the man even if we are the man. We can learn to incorporate anti-establishment behaviours into what we do so we can compete, win-back share, and even pull some of them over to our side.

That’s what this humourous and insightful presentation will cover. The Revolution will not be televised. But during this keynote address, it certainly will be planned.

How To Thrive in the Expression Economy

Low production costs, easy distribution, and suddenly, everyone’s a creator. Consumers can now fill their day with content dedicated to their hobbies, passions, and the things that interest them most. For business, that’s a problem.

Consumers used to vote with their wallets. Now, they vote with their time. And you know who’s winning the battle for time? Other consumers.

Right now, your customers are more creative than you are. They’re more innovative than you are. They’re more authentic than you are. Often, they’re even more helpful than you are.

In the battle for time, your competition isn’t the category leader–it’s the consumers. It doesn’t matter if you’re selling a product, pitching a new idea, or trying to get a raise, your biggest challenge is getting a customer to willingly give you the time to do it.

Ron Tite’s humorous and insightful talk helps people learn how to win other people’s time. Highlighting operational and personal innovation, authenticity, creativity, and more, Ron teaches individuals how to act like customers by being more interesting and thus, win more of their customer’s time.

Everyone's An Artist (Or At Least They Should Be)

It has been said that these days, everyone is an artist. Everyone’s a painter. Everyone’s a comedian. Everyone’s a fashion designer. Everyone’s a chef. Until they get to work.

Monday morning rolls around and the corporate herds put their game faces on and trudge off to do the same things with the same tools and the same people. For real inspiration, they read case studies of other businesses in their own category.

To truly make a difference, to truly innovate, to truly be creative, and to truly compete in the new economy, your team shouldn’t be learning from other business people. They should be learning from artists.

Artists are driven by something greater.
Artists show initiative.
Artists care about their work.
Artists challenge themselves.

Ron Tite’s humorous and insightful talk highlights what successful artists do, which organizations have implemented their thinking, and what individuals can do to be more artistic on a daily basis.

Your Stories Are More Powerful Than Your Data

Once upon a time, business was interesting. Then we discovered metrics and spreadsheets. Before you know it, the left brainers took over and we became a legion of data evangelists who let the numbers speak for themselves.

There’s only one problem. Numbers are boring as hell.

Data can help you make important decisions but it should never speak for you. The stories of your customers, the stories of your brand’s promise, the stories of your experiences, heck, even the stories of your stories are far more interesting than any graph or table. Normally, interesting trumps boring. Emotional beats rational.

Ron’s humorous and interesting sessions will help you and your team collect, curate, tell and share the stories you already have.

C2C Leadership: From Chaos to Composure

Normally, we use the word “chaos” to describe business environments in a slightly hyperbolic way. But when the world’s economy is shut down, “chaos” is as appropriate as it gets. Reacting to and surviving chaos takes one type of leader; but successfully emerging from it requires an entirely different type of leadership — one that leads with purpose to reflect and recalibrate for the opportunities ahead.

This virtual presentation will help senior leaders adjust their leadership style for the even more challenging times that will follow “these challenging times”. This includes learning how to double down on purpose, energize their people, uncover opportunities, and understand the triple bottom line — personal, organizational, and community success.

Purpose-Driven Leadership: How to Lead With Purpose During a Time That Needs It

Purpose-driven leadership was a compelling leadership imperative that was based on changing consumer habits, new employee mindsets, and a fundamental shift in the definition of the corporation itself. And that was BEFORE the world mobilized our entire economy for the greater good. How important do you think it is now?

Purpose-driven leadership isn’t a moral imperative. It’s a business imperative. Your customers and clients demand it. So do your teams, your shareholders, and your community. As you’ve experienced recently, your family demands it, too.

This session helps people from all levels understand how to lead with personal and organizational purpose at their core. This won’t just help you through the current chaos. It’ll set you up for success after it passes.

Purpose leads to performance. For the person, for the organization, for today, and for the days, weeks, and months ahead.

This presentation can be delivered in a variety of virtual formats, including Interactive Keynote, Interactive Workshop, or Video on Demand.

The Internal Coup: Driving Organizational Disruption to Pursue New Opportunities in the Emerging Economy

Over the last few years, disruption has come at the hands of nimble startups who created value where the establishment couldn’t.

Well, we’re experiencing a different disruption now. With entire workforces at home and extended social isolation a possibility, there is an entirely new dynamic that has a butterfly effect on every single industry.

Proactive organizations will consciously pivot to re-invent process, develop new offerings, create new products, solve problems, serve their customers, and provide fulfilling and meaningful experiences for their teams.

This is a coup of your established order by outside forces that you have no control over. So, what do you do? Give up? The only response is to actively disrupt yourself so you can stay on top. This session will inspire and inform so you can identify and incorporate anti-establishment behaviours into what you do so you can compete and stay on top.

This presentation can be delivered in a variety of virtual formats, including Interactive Keynote, Interactive Workshop, or Video on Demand.

Think Do Say: Establishing and Aligning New Organizational Behaviours for the New Economy

Your entire organizational world has been rocked. Everything you planned to do, you can’t. Somehow, in record time, you need to adapt to a changing world, re-think goals and missions, establish new priorities, and communicate them to everyone on the team so they understand, buy-in, and act accordingly.

How the heck do you do that? This virtual keynote and/or workshop, created in collaboration with senior members of your team, is the perfect framework to help get you back on track. It helps you establish new corporate or departmental purpose, and it details actions that you can take to best serve clients and customers and realize new opportunities at the same time. Finally, it’ll extend a framework of internal communication so behaviours are aligned, repeated, and rewarded.

Things have changed. You need to make moves. Make sure you move together.

This presentation can be delivered in a variety of virtual formats, including Interactive Keynote, Interactive Workshop, or Video on Demand.

Compassion Commerce: Mutual Marketing so Both Your Brand and the World Can Win

The question is a tricky one, isn’t it? How can you actively market your products at a time when there seems to be so many things with greater societal importance? Well, if you’re asking the question then you probably have the soul of a compassion commerce marketer. That’s a good thing.

For most organizations, marketing is critical to not just building a business but to maintaining one. Turning it off won’t just harm short term acquisition, it will seriously affect the strength of your brand once we emerge from this sensitive time.

It’s not about whether you should market or not, it’s how you do it. Marketing can help your brand and the world it serves. This program will help your organization establish a new brand narrative and can identify the actions, tactics, and investments you can take and make to deliver a double bottom line — your brand and the community it operates in.

This presentation can be delivered in a variety of virtual formats, including Interactive Keynote, Interactive Workshop, or Video on Demand.


Here’s what you usually get in a business host:

  1. A comedian who is funny but doesn’t get the content.
  2. A business person who gets the content but who isn’t entertaining.

This is where RonTite is different. With close to 15 years performing, he can be funny. With over 15 years in advertising for a large number of different global clients, he understands the content.

With a commitment to preparation, Ron works with clients to establish threads between speakers, reinforce key topics, provide executive summaries/valuable lessons and keep the day moving in a fun and appropriate way.