Bruce Croxon

Bruce Croxon

Former "Dragon" | Host, The Disruptors | Partner, Round13 Capital

Bruce Croxon wants to invest in the next Canadian wave. The co-founder of the wildly successful dating site Lavalife, and a former “Dragon” on CBC’s Dragons’ Den, Croxon shares informed insights into what it takes to succeed in today’s demanding entrepreneurial environment. He speaks on the importance of collaboration, innovation, an open mind, and the need to stay on the cusp of technology when going after your business dreams.

After co-founding Lavalife in 1987, Croxon served in many roles with the company — partner, chairman, and CEO — guiding it to the position of category leader. He helped lead the company’s growth from four to 600 employees, achieving revenue of just under $100 million. In 2004, he led its sale for a stunning $180 million. Since then, Croxon has been active as both an investor and advisor in early stage companies in the technology and hospitality sectors, continuing to expand the reach of his entrepreneurial successes.

As a former “Dragon” on Dragons’ Den, he added a broad range of businesses and products to his portfolio that tap into his passion for digital media, health, and marketing. He currently helms Round13, a company dedicated to investment in growth stage Canadian tech companies, and co-hosts The Disruptors on BNN and CTV, a weekly show spotlighting Canadian business.

Entrepreneurship by Collaboration

There are successful maverick entrepreneurs – but they are the exception and stand out because of it. Most successful businesses are built of partnership and collaboration.

“The results of the group far outweigh those of the individual, every time,” says Bruce Croxon, digital pioneer and co-founder of Lavalife.

Bruce guides the audience along the exciting and intense entrepreneurial path, describing — through his own experiences and informed insight — what it takes to achieve success in today’s ever faster and demanding entrepreneurial environment.


Through the network effect of connected devices, we are arguably in the greatest period of change since the Internet was commercialized in the mid 90’s. What is going on, how fast, who is being impacted, and what can today’s businesses do to adapt to an environment where nothing seems to stay the same. Bruce Croxon tackles these questions — and provides answers — head on.

Building a Corporate Culture by Design, Not Default

Clear vision and unwavering values are the driving force that built Lavalife into a 100 million dollar business. Often entrepreneurial success is defined retrospectively — not so with Lavalife, whose executive team were early adopters, not only of technology, but of organizational development strategy.

Bruce Croxon shares his philosophy for business growth and success, and how the impact of decisions guided by core values, benefits recruitment, culture, innovation, and ultimately success.

Marketing Lessons from a Social Networking Pioneer

Bruce Croxon shares marketing strategies and tales from the trenches from his vantage point at the helm of the very first on-line social network.

Having navigated Lavalife from its start in the 80s as Telepersonals, a telephone-based dating service, Bruce recounts how getting on-side emerging trends and influencing societal shifts revolutionized how people connect and led to Lavalife’s 97% brand recognition in Canada.

Celebrity Services

Bruce Croxon is represented by The Spotlight Agency for sponsorships, endorsements, public relations and media spokesperson campaigns, product launches, voiceovers, celebrity appearances, and more.  Please visit The Spotlight Agency for more details.