Melissa Agnes

Speaker


Melissa Agnes

Crisis Management Strategist

If crisis were to strike your company tomorrow, would you be ready? Melissa Agnes helps organizations prevent and manage their issues before they become catastrophic, with the aim of never having them become catastrophic at all. Her powerful, customized presentations provide tools and strategies that create a proactive, crisis-ready corporate culture, ready to respond to whatever may arise.

Bilingual in English and French, Melissa speaks worldwide to audiences for clients including NATO, Ministries of Foreign Affairs, Ministries of Foreign Defense, Ministries of Health, and a range of organizations in finance, healthcare, energy, the non-profit sector, and many more.

The president and co-founder of her own consulting agency, Melissa is a go-to source for media outlets including Forbes, The Wall Street Journal‎, VIBE Magazine, USA Today, and more. She is also a regular guest and the official crisis manager on a leading morning radio talk show throughout North America.

Melissa sits on the Board of Directors for the Online Reputation and Brand Protection Coalition, a non-profit organization dedicated to providing businesses with education, solutions, and advocacy to help them protect their reputations and brand online.


Building a Crisis-Ready Corporate Culture

Most organizations have plans stashed somewhere on a shelf that address potential organizational crises — the toxic leak, the rogue employee, the terrorist strike. But few organizations have built anticipation of crises into their cultures. In this essential talk, Melissa Agnes shows audiences how to create the baked-in organizational readiness that is essential in an unpredictable world.

This presentation helps executives:

  • Learn how to make crisis prevention an integral part of the corporate culture
  • Understand what internal stakeholders expect of the organization in a crisis
  • Acquire that coveted seat at the crisis management table
  • Develop efficient internal crisis communication capabilities
  • Implement actionable takeaways, so you can begin to instill that crisis-ready culture today!

Crisis Management in the 21st Century: Are You Ready?

Building a thriving organization today involves many moving parts, from great products and services to high-powered teams, bulletproof systems, a thriving online presence, and the ability to scale. But one of the issues that’s often neglected is preparing for the cyber-attack or the real-world catastrophe that no one hopes for and most would prefer not to think about. In this talk, Melissa Agnes helps her audiences think about and prepare for the unthinkable. Audiences will learn what it means to create a crisis-ready culture from the very beginnings of a start-up.

This presentation helps executives:

  • Learn how to make crisis prevention an integral part of the corporate culture
  • Identify today’s crisis realities and challenges – and learn how to make them work for your organization in a crisis, rather than against it
  • Understand what your stakeholders expect of your organization in a crisis and enable your team to successfully meet those expectations
  • Learn best practices for positioning your organization as the credible source of information within mere minutes of any crisis
  • Through the examination of real-world case studies, you will be provided with actionable and immediately implementable takeaways that will ensure your organization is crisis-ready

Preparing for the Cyber War

Every CIO knows today that his/her organization is one click away from a hack that could bring the financial integrity of the company down. And every IT team has spent time and money anticipating, preparing, and forestalling such attacks. But at a deeper level, every organization has to be ready to both support and respond to IT warfare with an organization-wide awareness and planning that few organizations understand, much less have accomplished. In this talk, Melissa Agnes reveals to audiences what it takes to prepare the whole organization to shoulder the burden that the IT team currently bears.

This presentation helps CIO’s and other executives:

  • Define when a cyber security incident becomes a corporate crisis with major impact on business
  • Identify the link (and difference) between an IT incident procedure manual and the corporate cyber security crisis management plan
  • Identify and meet stakeholder expectations in a cyber security crisis
  • Receive tips to get the whole team (not just IT) thinking about cyber security crisis management – and embed preparedness into the organization’s corporate culture
  • Learn how to implement actionable takeaways, so you can begin to instill that crisis-ready culture today!

Crisis Management: Through Digital Noise

One of the unspoken fears of every marketing team is the adequacy of the response to the cyber-attack, the toxic leak, the rogue employee or the incident that threatens the integrity of the organization. How does a company come back from a disease outbreak like Chipotle’s, or a systemic failure like VW’s? Too many teams put off thinking about the unthinkable, and the result is ill-preparedness.

In this talk, Melissa Agnes helps business teams understand today’s risks and what it takes to prepare the entire organization to respond swiftly and professionally when disaster strikes.

This presentation helps communication professionals:

  • Make issues management an integral part of your daily process, in order to ensure crisis prevention as frequently as possible
  • Enable your team to know when to respond to the negativity vs. when to sit back and let the conversation unfold
  • Understand and meet stakeholder expectations in real-time
  • Develop a crisis preparedness program that is scalable across all types of issues and crises
  • Through the examination of real-world case studies, you will be provided with actionable and immediately implementable takeaways that will ensure your organization is crisis-ready