Melissa Agnes

Melissa Agnes

Crisis Management Strategist

If crisis were to strike your company tomorrow, would you be ready? Melissa Agnes helps organizations prevent and manage crisis before it becomes catastrophic, with the aim of never having it become catastrophic at all. Her powerful, customized presentations provide tools and strategies that create a proactive, crisis-ready corporate culture, ready to respond to whatever may arise.

Bilingual in English and French, Agnes is an internationally recognized expert, thought leader, and visionary in the field of crisis management. She is the Founder and CEO of Crisis Ready Institute, which provides training and certificate programs on how to better protect people, brands, the environment, and the economy in times of crisis. Agnes has worked with global players including NATO, the Pentagon, ministries of foreign affairs and defense, financial firms, technology companies, healthcare organizations, luxury brands, cities and municipalities, law enforcement agencies, non-profits, and many others.

Agnes is the bestselling author of Crisis Ready: Building an Invincible Brand in an Uncertain World. She is also often featured in the media, with recent coverage including the Wall Street Journal, VIBE, USA Today, and many others. In 2015, Agnes gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century.

Agnes sits on the Board of Trustees for D’Youville University and the Board of Directors for ZeroNow. She is also a member of the International Association of Chiefs of Police.


Building an Invincible Brand in an Uncertain World

Bad things happen to good companies. And issues come in all forms and sizes.

The potential risks in modern-day business are greater, more dynamic, and less predictable than ever before. And yet, the greatest exposure does not lie within these risks. Rather, it lies in having a team that is not prepared to anticipate, foresee, or respond to a rising threat, and its impact on your reputation, revenue, and relationships in real-time.

If a negative situation were to strike your organization, how confident do you feel that your entire team would know precisely what to do?  Would they know how to immediately and effectively manage the situation in a way that results in increased stakeholder trust and loyalty?

In this program, Melissa Agnes, founder and CEO of Crisis Ready Institute, provides an applicable roadmap to help audiences build an invincible brand through effective and scalable processes and emotionally intelligent communication techniques that result in increased organizational trust, credibility, and goodwill when it matters most.

In this session, you will:

  • Prepare for what you need to expect, deal with, and overcome when things go wrong.
  • Learn ways to exceed stakeholder expectations when it matters most.
  • Discover techniques to empower your team to make smart decisions that are focused on stakeholder-experience and relationship-strengthening.
  • Identify the difference between an issue and a crisis, and respond appropriately in real-time
  • Discover the roadmap for both operational and brand sustainability.

Choosing your Lens: Transforming Issues into Opportunities

Issue management is a part of every business, whether it’s a customer complaint, an operational mishap, or worse. Mindset matters when it comes to problem solving and issue management.

The lens through which you choose to see any negative event directly impacts the actions you take in response, which directly impacts the results that the event will have on your operations, employee morale, stakeholder relationships, and your brand.

With this keynote, audiences will discover the powerful advantages of choosing the right lens when it comes to issue management and how to put that lens into practice while inspiring their teams along the way.

This session will:

  • Discuss the powerful advantages of effective, daily issue management in support of the brand’s long-standing reputation.
  • Help participants clearly define the difference between an “issue” and a “crisis” in order to establish effective strategies for appropriate real-time response.
  • Demonstrate techniques for auditing the organization’s current mindset to identify unique ways to empower and reward the right lens in every situation.
  • Provide best practices for effectively responding to viral issues in real-time, in a way that increases trust and credibility for the brand.

This motivational session will leave audiences inspired and empowered to transform every issue into brand-strengthening opportunities!

Strengthening Your Crisis Leadership Skills for 2022 and Beyond

2020 entered the world into an era of new change and challenge that has since continued — and will continue — to progress and evolve. Staying ahead of these changes and rising as a leader amidst the challenges is crucial in order to continue, not just to survive but to thrive throughout this era that we’ve all been thrown into.

Fortunately, there are specific skills and capabilities to help you, your teams, and your organization transform today’s volatile real-time challenges into real-time opportunities. This keynote, given by crisis management expert and Founder and CEO of Crisis Ready Institute Melissa Agnes, explores these skills and capabilities.

This session will help you:

  • Strengthen your and your team’s crisis-ready skills.
  • Discover the secrets to rising as a leader amidst challenge, change, and adversity.
  • Learn how to transform real-time challenges into real-time opportunities.
  • Acquire the strategic foresight necessary to stay ahead and thrive forward.