Melissa Agnes

Speaker


Melissa Agnes

Crisis Management Strategist

If crisis were to strike your company tomorrow, would you be ready? Melissa Agnes helps organizations prevent and manage their issues before they become catastrophic, with the aim of never having them become catastrophic at all. Her powerful, customized presentations provide tools and strategies that create a proactive, crisis-ready corporate culture, ready to respond to whatever may arise.

Bilingual in English and French, Melissa speaks worldwide to audiences for clients including NATO, Ministries of Foreign Affairs, Ministries of Foreign Defense, Ministries of Health, and a range of organizations in finance, healthcare, energy, the non-profit sector, and many more. In 2015, she gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century.

Melissa is the author of Crisis Ready: Building an Invincible Brand in an Uncertain World, and is the editor of the Crisis Ready Blog, as well as contributor to Forbes. She is also a go-to source for the press, with recent coverage including the Wall Street Journal, VIBE Magazine, USA Today, and many others, and she is a a regular guest and the official crisis manager on a leading morning radio talk show throughout North America.

As a university guest lecturer, Melissa teaches crisis management in university courses around the world, including at NYU and McGill.

Melissa sits on the Board of Directors for the Online Reputation and Brand Protection Coalition, a non-profit organization dedicated to providing businesses with education, solutions, and advocacy to help them protect their reputations and brand online.


Building an Invincible Brand

Bad things happen to good companies. And issues come in all sort of sizes.

The potential risks in modern-day business are greater, more dynamic, and less predictable than ever before. And yet, the greatest exposure does not lie within these risks. Rather, it lies in having a team that is not prepared to anticipate, foresee, or respond to a rising threat, and its impact on your reputation, revenue, and relationships in real-time.

If a negative situation were to strike your organization, how confident do you feel that your entire team would know precisely what to do?  Would they know how to immediately and effectively manage the situation in a way that results in increased stakeholder trust and loyalty?

In this program, Melissa Agnes, provides an applicable roadmap for helping you build an invincible brand through effective communication, issue management, and crisis readiness, resulting in increased organizational trust, credibility, and goodwill.

In this session, you will:

  • Prepare for what you need to expect, deal with, and overcome when things go wrong
  • Learn ways to exceed stakeholder expectations when it matters most
  • Discover techniques to empower your team to make smart decisions that are focused on stakeholder-experience and relationship-strengthening
  • Identify the difference between an issue and a crisis, and respond appropriately in real-time
  • Discover the roadmap for brand invincibility

Choosing your Lens: Transforming Issues into Opportunities

Issue management is a part of every business, whether we’re talking about a customer complaint, to an operational mishap, or worse.

The lens through which your team chooses to see a negative event directly impacts the actions they take in response to that event, which directly impacts the result that the event will have on your brand.

Furthermore, when a negative event strikes your organization, your team has one of two options available to them:

  • Respond ineffectively and chip away at the brand’s trust and credibility over time; or
  • Respond effectively and make strong deposits into your brand’s bank of stakeholder goodwill.

What is the lens through which your team currently views less than ideal situations, and how is it impacting your brand’s reputation over time? How does the culture of your business dictate, empower, and reward the mindset of driving those actions? Can you amplify these efforts in a way that continuously strengthens the trust and credibility associated with your brand?

Through the examination of some real-world viral issues that Melissa has helped successfully manage as a crisis management advisor, Melissa will:

  • Discuss the powerful advantages of effective daily issue management in support of the brand’s longstanding reputation
  • Help participants clearly define the difference between an “issue” and a “crisis”, so as to establish effective strategies of real-time response
  • Demonstrate techniques for auditing the organization’s current mindset to identify unique ways to empower and reward the right lens in every situation
  • Provide best practices for effectively responding to viral issues in real-time, in a way that increases trust and credibility in the brand

How can you empower your team to transform every issue into an opportunity to build trust, credibility, and goodwill in the organization? This session will give your participants the answers and implementable strategies and tactics to help ensure the right lens is always chosen—inspiring the right actions to transform any business issue into a powerful brand opportunity.