As the founder and chief purpose officer at Conspiracy of love, Afdhel Aziz helps Fortune 500 companies, such as Adidas, Sonos, Coty, and Mars, learn how to use their incredible resources as a force for good while also increasing their bottom line.

He is a leading expert in organizational purpose, marketing innovation, and social entrepreneurship who left his 20-year career as a global marketer to instead help companies shift, and sometimes overhaul, their business strategies to account for the rapidly changing values of both their consumers and incoming workforce. Today, people want to support and work for companies who have a social purpose.

He says this changing shift of values is as disruptive to business as the digital revolution. Watch the video below to learn why.

Afdhel also went into detail about the needs of the incoming workforce who are often looking for companies making a positive social impact through their work.

“If you can find a way to allow people to bring their whole selves to work — the things they care about, the things they are passionate about — then give them a framework for innovation, they actually start to create products and services to help the company monetize it.”

Learn more in the video below.

Afdhel Aziz has spoken at a number of renowned events, including the Cannes Lions, SXSW, the Forbes CMO Summit, TEDx, Advertising Week, The Gathering, the Chief Digital Officer Conference: Silicon Valley, Columbia University, and at companies as diverse as Facebook, Booking.com, TOMS, Live Nation, Univision, and many others.

Interested in learning more about Afdhel and what he can bring to your next event? Email us at [email protected].