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February 20, 2015
Brand Authenticity: Are You For Real?

Denise Lee Yohn is a brand building expert and the author of What Great Brands Do, which illustrates how the world’s greatest brands have elevated brand-building from a niche marketing function …
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July 3, 2014
Music Biz Insider Steve Jones on MSNBC

Steve Jones—branding expert, music business insider, and author of the new book, Start You Up: Rock Star Secrets to Unleash Your Personal Brand and Set Your Career on Fire—speaks directly …
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September 17, 2013
Spotlight On: Scott Stratten, Expert in Un-Marketing

For generations, marketing has been hypocritical. We’ve been taught to market in ways we hate being marketed to―so why do we still keep trying the same stale marketing moves? Scott …
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July 17, 2013
The Gap Between Ads and Branded Content

Ensuring that your brand is noticed in a world of ubiquitous advertising is getting tough, which means advertisers need to think carefully about strategic placement. In Marketing Magazine, innovation and …
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January 27, 2013
The Wearable Brand, Tracking Your Every Move

“When did you hit your goal?” In Las Vegas for a conference last week, I heard that question more times than I could count. They were talking about their NikeFuel …
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