Denise Lee Yohn is a brand building expert and the author of What Great Brands Do, which illustrates how the world’s greatest brands have elevated brand-building from a niche marketing function and...

Steve Jones—branding expert, music business insider, and author of the new book, Start You Up: Rock Star Secrets to Unleash Your Personal Brand and Set Your Career on Fire—speaks directly to the c...

For generations, marketing has been hypocritical. We’ve been taught to market in ways we hate being marketed to―so why do we still keep trying the same stale marketing moves? Scott Stratten, an ex...

Ensuring that your brand is noticed in a world of ubiquitous advertising is getting tough, which means advertisers need to think carefully about strategic placement. In Marketing Magazine, innovation ...

“When did you hit your goal?” In Las Vegas for a conference last week, I heard that question more times than I could count. They were talking about their NikeFuel goals, of course. It seem...