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Innovation Strategist Lital Marom Helps Industry Leaders Best Navigate the AI Revolution

Innovation Strategist Lital Marom Helps Industry Leaders Best Navigate the AI Revolution

Every organization today, regardless of their size or sector, should be strategizing how to best integrate AI into their operations to remain competitive and future-ready, writes Lital Marom in a recent article for Forbes.

Lital is a sought-after innovation strategist who works closely with global brands to drive digital transformation through integrating new business models and emerging technologies. “Having been a part of the tech industry for years, I have never been as exhilarated and hopeful” Lital writes as we stand on the brink of what could be the next “revolutionary catalyst” of human society — artificial intelligence.  

Consider the advent of online shopping, Lital writes. A few decades ago, this industry didn’t exist. Today, it’s a trillion-dollar industry that has changed retail beyond recognition. The catalyst of this evolution was the Internet. AI is positioned to take on that same role on an exponential level.

“Regardless of where you stand on your AI journey,” Lital writes, “the obligation lies with every leader to seize this unprecedented era and harness the potency of this breakthrough technology.” Here’s how to kickstart your AI journey.

How to Kickstart Your AI Journey

Start your journey with play! Experimenting with AI applications like ChatGPT, Bard, and Bing can spark curiosity and help you better understand the potential applicability of AI in your organization, writes Lital. Use it to draft memos, conduct research, brainstorm ideas, etc. “I can’t stress this enough,” Lital writes, “just try it instead of wasting time reading about it.”

Use AI to Improve Existing Processes

The best way to start integrating AI into your day-to-day operations, Lital says, is to use it as a means to improve existing processes. AI excels at automating repeatable, rule-governed processes such as payroll management, employee onboarding, or IT help desk support. By automating manual tasks, this frees up employee time leading not only to increased productivity but also office morale.  

“A survey conducted by Microsoft found that 89% of employees with access to automated and AI-driven tools reported a higher sense of fulfillment,” Lital writes. “They attributed this to the ability to focus their time and efforts on tasks of genuine importance.”

“Interestingly,” she added, “89% of the respondents desired to harness AI solutions for an even broader spectrum of tasks and activities.”

Reimagining Business with AI

The real challenge facing leaders today is not simply using AI to improve existing processes but using it to reimagine and ultimately create new offerings, Lital writes. This is why it’s essential to start integrating AI into business operations today, so you can remain agile as this emerging technology continues to evolve and create business opportunities previously unimaginable.

“It’s essential to prioritize responsible AI initiatives while harnessing the power of AI. This involves committed leadership, inclusive governance models, and investing in responsible AI in engineering systems, research-led incubations, and personnel,” Lital said.

The Time to Embrace AI is Now

AI will soon be the cornerstone of exponential growth. It is set to revolutionize industry if not the very fabric of human society, writes Lital.

To thrive in this state, Lital recommends that leaders learn to embrace the fluidity of change, adopt a lifelong learner’s attitude, and, most importantly, continuously fine-tune your strategy as you navigate the fascinating world of AI.

Lital explores this and more in her provocative new keynote “The Power of AI: Unleashing a New Era”, which explores shows how we can reimagine the way we think, work, and lead by harnessing the power of AI to challenge the status quo, transcend barriers, and create new value.

Keynote takeaways include:

  • Strategies that combine human creativity with AI capabilities, focusing on a collaborative rather than competitive approach with technology.
  • The key skills needed in an AI-dominated workplace and methods to foster continuous learning, adaptability, and creativity.
  • Ethical AI practices that ensure the benefits of technology reach everyone, considering potential issues of bias and inequality.
  • And more!

Contact us to learn more about Lital and how she can help your organization thrive in our AI-fueled future.