Brand-building expert Denise Lee Yohn is a leading authority on building and positioning exceptional brands. With more than 25 years of experience, working with world-class brands such as Sony and Fri...

Fresh, informative, and insightful, Brand-building expert Denise Lee Yohn’s columns regularly offer a wealth of knowledge on building the company of the future. Her latest, in Forbes, tackles retail...

Now more than ever, business leaders are looking for fresh ideas, new understanding, and actionable insights to jumpstart their business. Denise Lee Yohn inspires, informs, and instructs them with a...

Now more than ever, business leaders are looking for fresh ideas, new understanding, and actionable insights to jumpstart their business. Denise Lee Yohn inspires, informs, and instructs them with a...

Now more than ever, business leaders are looking for fresh ideas, new understanding, and actionable insights to jumpstart their business. Denise Lee Yohn inspires, informs, and instructs them with a c...