How to up your profile game on LinkedIn
Startup Canada’s Young Entrepreneur of the Year Manu “Swish” Goswami shares his top tips on how to make your LinkedIn profile stand out.
Just 21 years old, Swish is already a serial tech entrepreneur as the COO and Co-Founder of Dunk Media; a LinkedIn Youth Editor; a Fortune 500 consultant for Google and American Express; a venture capitalist; a UN Youth Ambassador; and a TEDx speaker. A disruptor, curator, and a builder, Goswami often explores trends leading technology and business decisions today to help individuals and organizations get noticed and engage in our fast-moving economy.
Here’s six tips from Swish on how to boost your LinkedIn profile:
1. Put your best face forward. Make sure to upload a picture of yourself (ideally with no one else in the photo) that is professional and shows your face. It doesn’t have to be you in a suit, but make sure it represents what you want your online brand to be.
2. Make it easy for people to find you. Don’t include your job title or occupation with your name. This makes it easier for people to look you up and find your profile.
3. Highlight your unique attributes. Underneath your name, make sure to include a quick summary of your occupation, accomplishments and/or unique branding characteristics. Keep it short and simple.
4. Complete that summary! The most important part of your page, this section allows you to share your personal story. Make sure to note what you are working on now and why you are on LinkedIn (networking, job opportunities, etc.). Also, list the best way for people to contact you at the end of your summary and link to relevant media (personal website, publications, videos, etc.).
5. Enhance your experience section with work samples. Your experience section should include a summary of your responsibilities per entry and what you learned from it, but, if possible, you should also include an example of your work as well to really showcase the quality of it.
6. Ask for recommendations. The more recommendations you have the better your search engine optimization (SEO) will be. Ask people you have worked with to give you a short recommendation and make sure its tailored to an experience rather than just you as a person.
If you liked this, watch his Storytelling in the Modern World Tedx talk.