June 10, 2013 by Speakers' Spotlight
Ron Tite on Canada’s eCommerce Consumer Gap
Creative thinking and innovation expert Ron Tite sees the divide that exists between Canadian retailers and consumers firsthand. No one likes to get left behind or miss an opportunity, but according to him, that is exactly what is happening in Canada right now in the digital retailing space. Ron recently stopped by the AOL studio to chat about this chasm and what can be done about it:
“There is a massive consumer gap that exists in this country,” said Tite. ”On one hand you have consumers who have absolute wonderful power in their pockets, they are ready to buy online.”
However, where he says things fall apart in Canada is that business are still trying to direct consumers to traditional point of purchase locations rather than meeting them where they want to do business.
“The gap that exists is with that reality and with the business offerings to meet that consumer demand, and they are not there,” he explains.
And that leaves the nascent Canadian e-retailing landscape exposed to foreign competitors who have already figured out the space. Because the consumer demand is there, U.S. retailers and global retailers are bridging the gap and meeting the need, Tite says.
And when that happens: “They’ll eat the lunch of every Canadian business in the category.”