This new batch of artificial intelligence tools will change your everyday work life — if you let it. That isn’t some braggadocious statement. Not only have I spent a lot of time playing with these tools, they have now become interconnected with almost every aspect of my everyday workflow. You can take that as a warning or an opportunity.
For businesses of any shape, size, or level of experience, tools like ChatGPT and other AI generative tools, when used properly, can become your:
- Brainstorm buddy
- Junior copywriter
- Copy editor
- Voiceover artist
- Photo editor
- Research assistant
- Virtual assistant
Here’s my hot take on ChatGPT and other AI-assisted writing and editing tools — I know they work, mostly because no one has been able to notice when I am (or when I am not) using them (like right now?). And, if that isn’t the power of helping to create better work (with what feels like a hint of magic), well… I don’t know what is.
What We’re Quickly Learning
Using an AI chatbot to check facts is like using a search engine to write your next tweet. Using an AI chatbot to do all of the writing (editing, creating, etc.) is not as powerful as using it to assist in the beginning and the final process of the work’s creation.
Might AI disrupt search engines? Yes, eventually. Might AI get to the point where it can do all of the writing for the creator? Yes, eventually.
The Win?
- Think assisting… not creating.
- Think research… not facts.
- Think frameworks… not boring content.
- Think questions… not answers.
- Think helpful… not replacing.
No More Blank Screen Syndrome
With tools like ChatGPT, you can get creative inspiration and bounce ideas off of it. It can help you refine your concepts and suggest different angles and phrasing. It can even point out areas of research that you may have missed, helping you to create content as a differentiator.
Whether it’s writing a simple email, coming up with an article to post, or editing a bio for a guest on my podcast, Six Pixels of Separation, I am constantly using AI prompts to fill the screen. By filling the screen, the words start flowing.
The end of the blank screen has removed that dire moment of hesitation that happens when the spark is overcome by an empty page. Now, there is always a brainstorm buddy to help the work to flow. The prompts keep evolving until my brain connects the pieces. At the end, the work gets put back in for some minor copyediting and suggestions.
AI is Also Concerning
In our excitement for the opportunities AI brings, we can’t minimize the concerns coming from the tech experts. We need better planning. We need to be concerned about job automation to non-human minds.
We need to be overly concerned about what it means to create something that can outsmart us. We need to understand that AI could easily lead us to lose control over our tech and much more/worse. We need oversight and regulation.
A New Keynote Presentation
Because of my workflow and time spent with these tools, I believe every organization needs to understand how these tools can help (every department). I’ve built a new keynote presentation to address this new way to work. If we truly want to decode the future, it starts here.
My goal is to provide a roadmap for how businesses can harness the power of AI to drive innovation, creativity, and storytelling.
Here’s the abstract…
The Future is AI-ncredible
How AI infuses better ideation, creativity, and storytelling in business (and your people) today.The pace of change driven by artificial intelligence in recent years is astounding, and it has the potential to continue disrupting businesses in the future. Mitch Joel explores how it’s driving better ideation, creativity, and storytelling.
AI is already revolutionizing idea generation by analyzing massive amounts of data and providing insights that were previously unattainable to anyone. While there are undoubtedly concerns about the impact of AI on society, it’s critical to know and use the current platforms for positive business change. Joel will dive into the challenges and opportunities that come with incorporating AI into an organization’s content and storytelling. He will look at real-world examples of companies that are successfully (and subtly) integrating tools like ChatGPT and Descript into every level of how their teams work, and share practical strategies for how your team can do the same.
The future is AI-ncredible, and this presentation will provide a roadmap for how businesses can harness the power of AI to drive innovation, creativity, and storytelling.
When brands like Google, Walmart, TikTok, Deloitte, and Shopify want to know what’s next for them (and their customers), they call Mitch Joel.
Called “one of North America’s leading visionaries” by Strategy magazine, Mitch helps leaders build their business today to meet the demands of tomorrow. His big, engaging, and entertaining educational style leaves audiences informed and ready to tackle the future today.
Mitch customizes each of his presentations to ensure maximum impact. Contact us to learn more about Mitch and how this leader in digital transformation can help your organization find success in the future of work.
